SpotMe Blog

MAY 11, 2023

Reliable communication – As experts in their fields, MedComms agencies understand both life science client needs and industry best practices, making it easier for them to communicate clearly with stakeholders like you. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

KoMarketing Associates

JANUARY 22, 2019

In addition to all of these areas, it’s critical to spend time making sure you are up-to-date on social media and digital marketing trends as a whole. Some of my favorite resources for staying up-to-date and researching what’s coming next in the world of social media are Social Media Today , Facebook Business News and Social Media Examiner.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. Price: Contact for pricing. ActiveCampaign. Price: $9/mo. Sprout Social.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Marketing Insider Group

MARCH 24, 2011

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. Following the best practices of search engine marketing and SEO shows you exactly what words a customer uses when looking to solve a problem. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Marketing Insider Group

MARCH 24, 2011

Not to be confused with the good practice of targeting content to a buyer based on their immediate need. Following the best practices of search engine marketing and SEO shows you exactly what words a customer uses when looking to solve a problem. Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Buyer Personas 100

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. ” Facebook. ” “They’ll offer you strategy, media planning, creative, technology, all manner of things to offer up a full-­service agency experience. . Dennis Publishing. Disruptions in the agency space. T Brand Studio. Turner Ignite.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. ” Facebook. ” “They’ll offer you strategy, media planning, creative, technology, all manner of things to offer up a full-­service agency experience. . Dennis Publishing. Disruptions in the agency space. T Brand Studio. Turner Ignite.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Buffer

MARCH 19, 2020

Pause and reconsider your social media plans (and goals). If you haven’t already, now is a time to reflect on any existing plans for the end of Q1 and heading into Q2. Many campaigns and pieces of content you had planned might be better saved for another time.

Social Media 98

Social Media Work Management Marketing Management Media 98

RDW Group

APRIL 19, 2016

“Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Director of Research and Strategy Heather Wadlinger. Significantly for professionals ages 20-24, 19 percent identify social media as the most important when researching a new tool. .

Purchase 50

Purchase Work Management Marketing Management B2B 50

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Social media is the perfect example of what was outlined above. But, the job doesn’t stop here. Paid Search Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Click here to cancel reply.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Hinge Marketing

JUNE 20, 2019

If there’s one other evergreen fact to write about it’s this: social media platforms like LinkedIn , Twitter, Instagram and Facebook will continue to change. Our Social Media Guide for Professional Services is designed to give you everything you need to know to build a comprehensive social media strategy for your firm.

Rules 91

Rules B2B Social Media Advertising Agencies 91

Sprout Social

SEPTEMBER 24, 2018

500 million people watch Facebook videos every day. The relationship between IGTV and Instagram is a lot like Facebook and FB Messenger. Best practices for your Instagram TV strategy. As you start to embed your Instagram TV strategy into your social media plan, make sure you have some kind of schedule in place.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

KEO Marketing

JULY 28, 2016

Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. Social media networks are very different from one another.

Planning 48

Planning Social Media Marketing Plans Social Marketing 48

RebelMouse

MAY 2, 2018

On Facebook, many publishers relied on mediums like native video and Instant Articles to deliver fast content experiences that never left the platform. But in light of Facebook's early 2018 algorithm changes and their information scandal , more users are diversifying away from the platform's News Feed.

CMS Development 41

CMS Development Industry CMS Paid Search Agency Facebook 41

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Social media is the perfect example of what was outlined above. But, the job doesn’t stop here. Paid Search Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Convince & Convert

MARCH 10, 2015

Share Your Content On Social Media The thing that sucks right now: You don’t have a social media plan in your editorial calendar to share your content with your fans, followers, and friends. If that seems a little overwhelming to you, we created a social media plan template of the model we follow at CoSchedule.

Best Practices 158

Best Practices Social Media Work Management Planning 158

The Point

OCTOBER 8, 2009

Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Choozle

FEBRUARY 1, 2019

Digital ad campaign best practices to think about. More and more companies are creating in-house programmatic media buying teams. Knowledge of tools like Facebook and Google AdWords is a plus. Media and digital teams are good places to start looking for people to drive the platform. Social media. Creative Services.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

RebelMouse

MAY 14, 2018

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. This year, the pendulum has begun to swing the other way thanks to Facebook's information scandal , which prompted both platforms to clean up their ad space and data management practices.

CMS Development 40

CMS Development Enterprise Management Paid Search Agency Ad Exchange 40

Huptech Web

SEPTEMBER 2, 2022

In the age of social media, where even a teenager has their own social media account, it has become important for brands to have an active presence on the social media platforms like Instagram, Facebook, Twitter, etc. Despite this, many marketers and website owners ignore social media or put little effort into it.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? For example, you want to increase your social media leads, but by how much? By what date? a white paper download).

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

RebelMouse

SEPTEMBER 26, 2018

Some publishers practiced methods such as keyword stuffing and writing for SEO specifically, which often resulted in robotic and stilted copy. The search engine's advancements provide more opportunities for all publishers — both brands and media companies — to diversify their content and revenue streams.

Marketing AI 41

Marketing AI Google CMS Development SERP 41

Adobe Experience Cloud Blog

DECEMBER 21, 2010

To become successful with B2B social media, you must engage with prospects and customers from day one or they may be drawn to a competitor who does understand the value of engagement. It takes more than opening accounts on LinkedIn, Twitter or Facebook.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 22, 2012

Remember to do some initial content testing before you create and plan your campaign. Always pay attention to assets that have the highest download counts, and to the Facebook or Twitter conversations that have the most interactions. Check out this decal giveaway that we promote on our Facebook page.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

AUGUST 9, 2012

One of the first projects that your governance board will work on is determining high-level strategic social media goals, timelines, and marketing ROI measurements. Create an abstract, or manifesto that you can share to the rest of your social media teams. Download our Social Media Template and come to your first meeting prepared!

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 133

Social Media Media Curation Webinar Metrics 133

NuSpark Consulting

NOVEMBER 16, 2011

Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

JUNE 24, 2010

Just as I was wrapping up this post, I received an email from Omniture with the subject line, “Will Social Media Replace Email?” It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. But, if you’re looking for an always-interesting, impactful, funny, practical book to get you excited about marketing again, you should pick up a copy of UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

APRIL 24, 2012

The launch of Google’s own social network, Google+, only further illustrates the overlap between search and social media. But it’s not just that search engines are getting into the social media game. After all, Facebook has a search feature within its network. Social networks also feature search.

Social Media 48

Social Media Optimization SEO Social Marketing 48