Are Chat Stories the Future of Native Advertising?
Contently
AUGUST 1, 2018
“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype. Now, you might be wondering how Skype ties into a dark family melodrama. But because the [sponsoring] brand is adding value to the user, they love it, and happily watch the ad in exchange for another episode.”
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