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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Quality content on television translates to a significant increase in ad revenue, licensing fees, and subscriptions. Building a Social Team.

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. Television will remain important to soccer viewers because the large field means that a larger screen is helpful to see what’s going on. ” If you could do a Skype call with any living person, who would it be?

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. If you could do a Skype call with any living person, who would it be? It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1

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The Secret to Filming an Awesome Remote Interview

Vidyard

Alternatively, you could record a Skype split screen , but this can be a bit boring to watch. This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro. 3 Other Remote Interview Examples.

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

Holy Social Arby’s aired a 13-hour long commercial a few weeks ago in an effort to shatter the record for the longest television commercial. ” If you could do a Skype call with any living person, who would it be? The commercial was an uncut, 13-hour shot of a brisket cooking in a smoker. Richard Branson.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

” In the past, we had families and friends gathering around the television for a sports event or for a favorite television show. “We want to write back to people, and not just a way that’s helpful but is so helpful, so personality laden , and so fun to read that people will re-tweet our customer service response.”

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. See you next week!