The Point

JULY 27, 2021

Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Independent of intent data, are there company or market events or trends that suggest a particular account deserves priority?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Only B2B

AUGUST 21, 2023

We’ll delve into how intent data can be harnessed to drive targeted outreach, create personalized interactions, and foster more meaningful connections in the digital B2B landscape. These signals can range from website visits and content downloads to keyword searches and engagement with industry-related content.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. at Forrester’s B2B Summit North America.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Top Rank Marketing

OCTOBER 17, 2023

Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. Create anticipation and a sense of ‘Fear of Missing Out’ (FOMO) around the live event.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

Martech

DECEMBER 15, 2021

“We have campaigns that are designed to drive traffic to our website, other campaigns that generate net new leads, and others that are designed to have meaningful conversations, like events and webinars,” said AlMukhtar. Buyer intent signals.

Intent 89

Intent Intent Signal Campaigns Zoominfo 89

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. Pre-Event Prep Work . Decipher Intent.

Conference 52

Conference Contacts Personalization B2B 52

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. As more and more businesses look to drive more focused, virtual (and in person) events, the interactive webinar additions are no-brainers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

JUNE 3, 2022

When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Source: Auseh Britt.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 105

Tony Zambito

MAY 21, 2021

I viewed and listened to a recent Selling Power online event. A good amount of personalization has not moved beyond “Dear Jennifer” emailing, overly aggressive chatbots, and a “gotcha” mentality on intent signals. Clearly, the common issue was that of reaching and gaining the attention of buyers.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. All of these signals show optimal conditions for a sale. Intent Data: This tells you that people are actively showing intent to purchase a solution. Identify new prospects.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

FEBRUARY 22, 2022

Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now: Analyze anonymous buying intent signals for account selection and prioritization. Promote events and webinars to target accounts via account-based ads and email. Personalize the website experience at an account level.

Account Based Marketing 80

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 80

SalesIntel

MARCH 14, 2024

Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly. Intent Data Providers: Partner with intent data providers to access real-time buyer intent signals from various online sources, including website visits, content consumption, and social media interactions.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong. YOY increase.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. The majority of intent data is defined through cookies, IP addresses, and other means of identifying web users with unique credentials.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

JULY 10, 2023

Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Intent data equips sales teams with a competitive edge, arming them with valuable insights about prospects’ intent signals and buying behavior.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

Heinz Marketing

APRIL 5, 2023

Criteria to consider: Firmographics Geography Industries/Verticals Company Size Buying intent Signals or Situational Triggers Technographics Competitor products in use Current tech stack Based on the industries within your ICP, who among them are going to be the decision makers?

Ideal Customer Profiles 103

Ideal Customer Profiles Intent Signal Work Management Verticals 103

Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the most robust and accurate database available, with over 100 million contact record events and 38 million online sources scanned daily. Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll Integrated G2 and TrustRadius intent. Conclusion.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Show 72

Trade Show Marketing Budget Creation Marketing Budget Buy 72

PureB2B

FEBRUARY 18, 2022

It’s official, in-person events are back on the agenda! Taking place from Monday 28 th February to Wednesday 2 nd March , this annual event is the place to be for B2B marketing professionals, with a roster of industry leading B2B solutions providers and practitioners set to attend. Meet DemandScience at #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Sends real-time alerts for changes in a company’s technology or critical events. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Only B2B

SEPTEMBER 6, 2023

Skyrocketing Conversion Rates : Engaging with prospects displaying intent signals is like having the key to unlock the doors of lead-to-opportunity conversion. Companies that harness the power of intent data report an astonishing 45% increase in lead-to-opportunity conversion rates.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? To demonstrate this further, here’s a more detailed list of potential insights and what they can offer at the account-level and at the buyer-level.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

DemandBase

MARCH 23, 2020

All conferences and field events are canceled. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

NetLine

APRIL 14, 2022

Simply knowing that eBooks are the most popular content type doesn’t shed light on whether eBook registrations (or any other format) directly correlate with greater buying intent. Virtual Event registrations were the big winner, however, seeing a 139% YOY increase.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Leadspace

NOVEMBER 6, 2019

SVP & Head of Global Insights Paul Logue was also among the Leadspace customers to pick up a Demand Gen Report award last month, where he was named “Innovator of the Year” for his “Crystal Ball” platform, powered in part by Leadspace data and intent signals. End the Year with Leadspace. Sign up here.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52