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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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The latest marketplace updates you should know

ClickZ

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. Overall, this information presents an exciting avenue to connect with one of the largest retailers in the U.S.,

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms.

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Corporate Responsibility in the Age of Content and Social Media

Contently

” That commitment to envisioning a more ethical fashion industry is starting to pick up support. Those moves can backfire like Starbucks urging its baristas to have conversations with customers about race or Kendall Jenner leading the most selfie-worthy protest for Pepsi. We donate portions of our profits to causes we believe in.”

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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Ensure there’s a mutual understanding of what success looks like in both the short and long term.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Instead, it highlights the collaborative potential of humans and AI. Wouldn’t it be an amazing power to have?