Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Martech

SEPTEMBER 9, 2022

this year — surpassing $20 billion, according to industry research eMarketer. Source: eMarketer , August 2022. The marketing resource budget mix is largely unchanged this year, the study found, with martech accounting for 25.4% marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9%

Spending 101

Spending Emarketing Gartner Comparison 101

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). Pew Research ). eMarketer ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. People don’t judge quality content the way media experts do.

Studies 74

Studies Content Emarketing Internet Marketing 74

QuanticMind

SEPTEMBER 29, 2023

Google also found that holiday shoppers are less impulsive than you might think: They do their research early, watch for sales to begin, and care more about delivering a thoughtful gift than finding the best deal. eMarketer has projected that influencer marketing will grow 3.5 Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

KoMarketing Associates

SEPTEMBER 16, 2020

It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.” eMarketer reports that “US B2Bs will spend $8.14 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year. There’s no question that B2B marketers have embraced social media.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. eMarketer ). billion ( IDC ).

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

Navigate the Channel

JUNE 9, 2023

In 2021, according to eMarketer, the value of abandoned goods in digital carts in the U.S. The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. was $705 billion.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

SendX

JANUARY 18, 2021

Source: eMarketer In order to remain important and at the front of the minds of your customers, you should deliver an experience that engages them with your brand way after the sale. According to yet another research by Epson, 80% of consumers are more inclined to buy from a brand offering personalized services.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The automotive industry is certainly no exception. of Millennials, 77.5% of Generation X, and 48.2%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. Pew Research Center found that 85% of Americans currently own a smartphone, and what are people doing on their smartphones? According to eMarketer, 75% of all videos are played on mobile devices. What’s more? Watching videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. These findings are consistent with their research finding in 2019. 42% of respondents in DemandMetric’s research stated that getting noticed in crowded inboxes was a primary challenge. Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

KoMarketing Associates

JANUARY 27, 2014

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Here are a few places worth checking out: eMarketer. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Marketing Insider Group

JUNE 22, 2020

Source: eMarketer. Conduct your research: Bring together all your research. Think case studies and explainer videos. You may assume B2B companies are all in with content marketing. It is a top tactic. And, adoption rates of digital content marketing are high. Almost 88% use it , up only slightly from 4 years prior.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Porch Group Media

FEBRUARY 26, 2020

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% An ODM Group study found that 74% of consumers rely on social networks to help with their purchasing decisions. Who Uses Social Media? of Millennials, 77.5%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.

Social Media 53

Social Media Emarketing Forrester Media 53

ClearVoice

JULY 6, 2021

As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. Studies show that brands who use live video in their Facebook marketing efforts can expect to receive double the engagement that they would have seen on a pre-produced video. eMarketer ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Sword and the Script | B2B

JULY 18, 2023

Many are about surveys and studies because the process of asking questions and seeking answers often produces useful findings. ” Read more on eMarketer 5. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Launch Marketing

JULY 28, 2021

In fact, a study by eMarketer predicted that 122.7 In most cases, the voice assistant will respond with a short answer, but other times can lead the inquirer into a more in-depth research phase. million people will use a voice assistant in 2021. Why is this the case? In short, voice search matters for content marketers.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 94% of B2B buyers research online for purchase decisions. State of Procurement Study ). 89% of shoppers do online research before purchasing an item in-store. eMarketer ). Research Gate ). GE Capitol ). FINDING YOUR AUDIENCE. Conductor ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. So what are you waiting for?

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Contently

AUGUST 15, 2017

According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! According to eMarketer 62.6 agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Customer Experience Matrix

SEPTEMBER 29, 2015

Turns out that shockingly little research has been published on the question of how many ads people actually receive. That certainly seemed low to me, even after recognizing that the study reports on paid advertising, as opposed to the brand logos you see on everything from football stadiums to a biker’s tattoo. Just 362 ads per day?

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). Pew Research). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. One area marketers cited as needing improvement is the ability to personalize emails, as stated by 67% of marketers in eConsultancy and Upland Adestra’s research.

Stats 71

Stats Email Marketing Trends Planning 71

ClickZ

JANUARY 15, 2021

Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. Teach for differentiation — Sharing articles, whitepapers, and case studies isn’t sufficient.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Porch Group Media

APRIL 22, 2021

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% An ODM Group study found that 74% of consumers rely on social networks to help with their purchasing decisions. Who Uses Social Media? of Millennials, 77.5%

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Content Standard

APRIL 26, 2018

But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps. Source: eMarketer. Source: We Are Social ; eMarketer. Source: Pew Research.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Marketing Insider Group

AUGUST 11, 2015

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. So where does this prediction (or perhaps dread) related to the need for buyer understanding come from?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Porch Group Media

OCTOBER 24, 2019

More consumers head to digital channels to research, shop and find product recommendations. eMarketer ). eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ). Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56