markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MARCH 6, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Marketing Insider Group

JUNE 22, 2020

Not every piece of content can be solely for lead generation. And influencing buyer decisionsis what marketing is all about! In this article, we look at some B2B content marketing data to point to the biggest trends. You may assume B2B companies are all in with content marketing. Source: eMarketer.

Top of Funnel 278

Top of Funnel Buyer's Journey Trends Lead Scoring 278

Marketing Craftmanship

AUGUST 18, 2017

Garbage out, garbage in. · Align Marketing & Sales – This is the toughest hurdle, because it’s cultural. It’s certainly a statistic that raises the hackles of Marketing Automation companies. It also raises other, perhaps more troubling issues, such as why “Social Media Analytics” is ranked so highly.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NuSpark Consulting

MAY 28, 2011

As you know, most of your prospects are doing a ton of research on our products and services on the Internet, so that’s why we combined our new marketing automation system with a better lead generation program to capture leads by offering our good content to those looking for answers via search engines and social media.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

KoMarketing Associates

AUGUST 19, 2013

Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. Ardath is the author of eMarketing Strategies for the Complex Sale. Get the free “Step-by-Step Guide to Website (re)Design” now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg. Joe Chernov (@jchernov) : “VP of Marketing at @Kinvey.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. However, streaming lead generation today happens best via content-based marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

JUNE 10, 2016

DIRECTV or Uber), forward-thinking B2B marketers are also leveraging customer, partner, and employee referrals, and it’s not hard to see why. Studies have shown that leads generated from referrals convert 4X better than marketing leads, according to eMarketer.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100

Valasys

OCTOBER 10, 2019

Another study by Emarketer reflects that 90.45 of Generation X & 48.2% We, at Valasys Media, employ multi-channel marketing strategies including social media marketing to help our B2B clients optimize their core bottom-line endeavors such as optimized sales revenues & increased Return on Marketing Investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. Content is the fuel for marketing programs. Lead generating content: (Gated, email required).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. 10 Strategies for Facebook Advertising. 1) Keep track of qualitative metrics.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. Marketing does not end with filling the top of the funnel. Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Marketing Insider Group

SEPTEMBER 14, 2020

Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. An average lead generation form contains approximately 11 fields. hours per day on their mobile devices.” ( Emarketer ). Lead Generation & Nurturing Stats.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. The above YouTube statistics for B2B Marketers can also be used to envisage consolidated & predictive approaches to optimize their YouTube video marketing endeavors in the year 2020 & beyond.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LEADership

NOVEMBER 18, 2014

A study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Valasys

SEPTEMBER 13, 2019

According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. According to eMarketer, programmatic buying will amount to about $14.88 billion of approximately $58.6 digital advertising budget this year.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

DECEMBER 5, 2016

The takeaway: As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. We know that there mobile searches outpaced desktop back in 2014 , so it makes sense that more and more marketing teams are putting an intense focus on mobile ads. Cont ent Marketing Institute.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Scoop.it

SEPTEMBER 14, 2021

Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms. What is Social Media Lead Generation? Source: eMarketer.

Social Media 77

Social Media Social Marketing Sales Qualified Leads Lead Scoring 77

Webbiquity

DECEMBER 2, 2014

More than half (53%) of marketers rank content creation as the single most effective SEO tactic. 57% of B2B marketers say SEO has the biggest impact on lead generation. Organic search leads have a 14.6% for outbound marketing leads. 15 Social Media Marketing Stats. eMarketer ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100