ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ). Social Media Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Here is the status of video ad spend on some of the channels where your money might be most useful: Facebook (+Instagram). eMarketer estimates that almost half of U.S.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% YouTube allows financial services to create a deeper connection with potential customers by sharing educational and informative content about their products and services. billion in 2020. A social media presence is essential.

Social Media 84

Social Media Work Management Marketing Management Service 84

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. How many people have started exploring Instagram or browsing Facebook for the very first time, even since you started reading this article? percent).

Social Media 91

Social Media Statistics Social Marketing Marketing & Strategy 91

Hubspot

OCTOBER 10, 2018

Amazon is now the third-largest digital ad platform, behind Facebook and Google. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space? digital ad spending over Facebook or Google, it appears to be a long-tail victory. Source: eMarketer. Source: eMarketer.

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Buffer

APRIL 29, 2019

Facebook Live had just debuted, and you had platforms like Periscope and Meerkat making waves as well. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ).

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Stevens & Tate

APRIL 1, 2020

That’s also true in the tech press, as major events cancel, and companies such as Apple, Facebook, and Uber say revenues will likely take a hit because of supply chain issues or declining customer demand. Coronavirus: Emarketer lowers Global Ad Spend Projections for 2020. Worldwide media ad spend will increase by 7.0%

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). The average Facebook user clicks on eight advertisements per month. YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. According to a Facebook user survey, the ads seem to be very successful.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, while social media usage per day has grown for some a select few (specifically, two) channels, it has decreased for others — most noticeably for the largest social channel of them all, Facebook.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

SEPTEMBER 15, 2016

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Porch Group Media

MAY 21, 2019

eMarketer). Facebook usage has dropped considerably among teens. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

DECEMBER 8, 2016

. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digilant

APRIL 1, 2021

According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Since the early 2000s, YouTube has been an outlet for valuable information plus amusement and leisure. Youtube can attract users during all decision-making stages, from awareness to purchase.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. and 5% figures, respectively, reported by eMarketer earlier this year. Facebook LinkedIn Social Media Marketing Twitter'

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Heinz Marketing

NOVEMBER 14, 2017

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTR – eMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

Emarketing 51

Emarketing CAN-SPAM Lock-In CTR 51

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. What looks great on YouTube on a tablet may be a mess to someone using TikTok on their phone. In the U.S., billion in ad dollars in 2022, making up 90.2%

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Look at Google and Facebook. Otherwise, read on, and please share your thoughts below or with me on Twitter.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

ClearVoice

JANUARY 2, 2019

Instagram becomes a more valuable channel than Facebook —. Reality: Facebook fell from grace earlier this year with marketers after the company announced it would be focused more on one-on-one connections, which led to a significant decrease in engagements on brand pages. But remember, nobody is right all the time. Entrepreneur.com.

Planning 65

Planning Emarketing Amazon Transparency 65

seo.co

JANUARY 10, 2022

This is not merely restricted to YouTube. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. million customers.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. According to Google , searches for how-to videos on YouTube increased 70 percent over 2015, thanks to smartphones.

Stats 61

Stats Video Marketing Verticals Emarketing 61

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 marketers will use Facebook for social media marketing and 73.2 It is expected that Twitter, YouTube, Pinterest, and Snapchat will follow. If your highlight requires editing, click the “Edit Cover” text and move to fit in the circle. percent of U.S.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Vidyard

AUGUST 30, 2016

If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer. Rank higher in search. Boost email click-throughs.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

seo.co

FEBRUARY 16, 2021

This is not merely restricted to YouTube. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. million customers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

SEPTEMBER 26, 2019

According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Be it YouTube or other social media platforms; video is an effective medium that helps users consume more information in a tiny snippet of time. Let us know on LinkedIn , Facebook , or Twitter.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ). There are 100 hours of video uploaded to YouTube every minute. ( – White papers and research reports (59%). TopRank ). Just 55% use Google+. Heidi Cohen ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MARCH 4, 2011

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. One great way to do this is through a Facebook Page. Jones Soda.

Facebook 28

Facebook Examples Emarketing Youtube 28

Content Standard

MAY 22, 2015

Whether you’re pushing out a video content marketing strategy on Snapchat, YouTube, Instagram, or Facebook, here are three things you need to know about grabbing the attention of the country’s largest generation to date: 1. Video Marketing Finds Millennials.

Video Marketing 40

Video Marketing Emarketing High Quality Lead Internet Marketing 40

Content Standard

DECEMBER 8, 2016

Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. After all, the amount of time people spend on TV and traditional media is continually decreasing, even as time with digital and mobile rises upward, eMarketer noted in a second report.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. According to eMarketer, digital ad spending in the U.S. Optimize for in-feed consumption People come to LinkedIn and Facebook to consume content, not click on an ad that redirects them to another site and asks them to fill out a form.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Contently

APRIL 20, 2016

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. Blurring the lines.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114