illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

ClearVoice

OCTOBER 17, 2018

It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to marketers. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. eMarketer estimates that almost half of U.S.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). The average Facebook user clicks on eight advertisements per month. Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Appearing in mobile search ad results can increase brand awareness by 46%. Lyfe Marketing ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Heinz Marketing

NOVEMBER 14, 2017

As a marketing vehicle, that makes email a bit of a clunker. And as marketers, it’s partly our fault. Email’s engagement is declining because marketers have been riding it like they stole it. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

Emarketing 65

Emarketing CAN-SPAM Lock-In CTR 65

Contently

SEPTEMBER 15, 2016

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, while social media usage per day has grown for some a select few (specifically, two) channels, it has decreased for others — most noticeably for the largest social channel of them all, Facebook.

Social Media 61

Social Media Media Emarketing Facebook 61

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Paid Content Stats Social Media Paid Search Agency 100

Digilant

APRIL 1, 2021

When it comes to in-stream video across mobile, desktop, and tablets, consider it a catalyst for spreading awareness and reinforcing brand positioning to reach your audience by serving ads on relevant sites tailored to your message and market. Youtube can attract users during all decision-making stages, from awareness to purchase.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Mobile Becomes Video Driver. B2B Video Blossoms.

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Stats Video Marketing Verticals Emarketing 61

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Look at Google and Facebook. In an efficient market, media spend is driven by its impact, not time spent with media.

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Allocation Emarketing Mobile Advertising PR 100

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech Advisor

SEPTEMBER 26, 2019

Along with demographic, geographic, remarketing, custom audience targeting, both the platforms also offer the following unique targeting features: ·GDN allows marketers to target users that visit specific websites or enables interest-based targeting such as topics, websites, keywords, etc. ·You Explore the Potential of Native Ads.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

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Stats Social Media Marketing Automation Services B2B Marketing 110

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

AUGUST 30, 2016

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. Rank higher in search. I know, I know.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Content Standard

DECEMBER 8, 2016

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Where older marketers tread lightly, Millennials dive right in.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Content Standard

APRIL 1, 2016

” This is big news for enterprise marketers everywhere. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. Videos you post on Instagram are being primarily watched on mobile devices, and advertisers are already raking in big money.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Content Standard

APRIL 1, 2016

” This is big news for enterprise marketers everywhere. It allows marketers to engage with a primarily mobile audience like never before and truly build their brand beyond what they once could. Videos you post on Instagram are being primarily watched on mobile devices, and advertisers are already raking in big money.

Video Marketing 40

Video Marketing Planning Mobile Advertising Paid Search Agency 40

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JUNE 18, 2013

Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. How to Make Effective Mobile Search Ads. What to do?

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Directive Agency

AUGUST 8, 2017

The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. You just need to change your B2B marketing strategy. Search engine marketing is more than just organic traffic. Take another approach with your B2B marketing strategy.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Hubspot

JUNE 7, 2013

Meanwhile, in the world of marketing. and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. 2) Pipe: File Transfer on Facebook. Check out a new app called Pipe that lets you transfer files over Facebook. Marketing Pilgrim has a good post on how to get started using Pipe.

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Mobile Video Statistics 2.8 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1

Statistics 157

Statistics Video Marketing Planning Business 157

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Optimize for Mobile. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. WebFX ) The number of mobile users will reach 7.49 billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. Marketing Charts ).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Mobile Video Statistics 2.8 Video Content Marketing Statistics 2.11 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65