Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Automated email copy, images, and links work. Have there been any wild fluctuations in your email engagement rates? Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Then dive into deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

It not only builds trust in the subscriber’s mind but also helps in minimizing the spoofing or fraudulent emails. Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. This can be detrimental for your email campaign performance and deliverability.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s what to include: Email marketing goals. What do you want your emails to do?

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Litmus

JULY 7, 2021

Thankfully, nearly half of email marketers think their approval process is “just right.” If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021.

Planning 104

Planning Deliverability Privacy Protection Email Campaigns 104

Litmus

SEPTEMBER 30, 2022

But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Know there’s not a silver bullet to email deliverability.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Scoop.it

NOVEMBER 3, 2022

As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications. Revamp your email automation workflows with relevant content. Running the email campaigns on autopilot makes life easy for the email manager.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Deliverability rate or inbox placement rate. Not sure what delivered means?

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Click here to check it out!

Multivariate analysis 102

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 102

Litmus

APRIL 4, 2024

But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a Litmus Talks webinar called “Embrace the Email Performance Trifecta and See Major Results.” The real solution?

Email Marketing 94

Email Marketing Deliverability Tips Work Management 94

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Try Litmus Spam Testing today.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? How many subscribers now use Dark Mode ?

Trends 88

Trends Privacy Protection Privacy Analytics 88