Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . The good news is that email marketing is far from dead. So, why does this matter?

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Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Get insights ?.

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Privacy Protection Privacy Marketing AI Tips 65

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. Litmus created this guide to help you do just that. Learn more.

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Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. Apple Mail (privacy-impacted): 6.6%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 89

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Top 10 most popular email clients.

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Privacy Protection Email Marketing Planning Privacy 129

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Business email address Subscribe Processing.

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Privacy Paid Search Agency Ads Privacy Protection 123

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

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Privacy Protection Privacy Open Rate Deliverability 107

Liveintent

SEPTEMBER 9, 2021

There’s uncertainty around the full impact of iOS 15, but we do know that these changes will have major repercussions for anyone who makes email their business. In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program.

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Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Gmail: 28.1%.

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Privacy Protection Email Marketing Planning Privacy 92

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.

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Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

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Privacy Protection Email Marketing Privacy Work Management 82

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

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Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 103

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

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Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. Email client data in Litmus Email Analytics. Don’t have Email Analytics?

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Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. We’ve added detection for the following nine email clients: Orange.fr. Top 10 most popular email clients.

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Privacy Protection Email Marketing Planning Privacy 78

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

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Email Marketing Marketing Automation Services Work Management Planning 91

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Test independent identifiers outside of the walled gardens.

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Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Learn why in this blog post.

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Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

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Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy Protection: 44.2%.

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Privacy Protection Email Marketing Privacy Stats 92

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% It does this by pre-fetching/downloading an email and its images (including tracking pixels). Processing.Please wait.

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Open Rate Studies Privacy Protection Click Rate 112

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

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Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple: 57.2%.

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Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

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Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. As a result, the rest of the email clients are seeing a slight decrease. Apple: 57.4%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple Mail Privacy Protection: 49.4%.

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Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

JULY 14, 2022

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.

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Hubspot Trends Privacy Protection Advertising Agencies 101

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

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Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Omnichannel marketing campaigns.

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Email Marketing Trends Paid Search Agency Privacy 118

Martech

JANUARY 26, 2022

For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. If marketers do email marketing properly, they may wind up with better performing campaigns.” Chris Wood, Editor.

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Privacy Protection Marketing Proposals API Privacy 97

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. There is also a shift within email marketing to move the efforts in-house, the study indicates.

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Search Marketing Email Marketing Planning Privacy Protection 113

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right? .

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Email Marketing Ethics Privacy Protection Deliverability 137

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Business email address Subscribe Processing. It’s reworking our ability to trust our analytics. In your inbox.

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Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Prioritize the email clients where your audience is in. Couldn’t make it?

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Privacy Protection Work Management Deliverability Privacy 91

Liveintent

SEPTEMBER 28, 2021

In the email world, no doubt the talk of the town is centered around Apple’s latest software update, iOS 15, which was officially released on September 20th. Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing.

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