Great B2B Marketing
5 Tips For Improving Your Social Media ROI
APRIL 17, 2014
by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?
3 Social Media Marketing Tips For 2014
DECEMBER 29, 2013
by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team.
5 Social Media Truths, and How To Manage Them
AUGUST 25, 2013
by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal.
How To Build Up Social Media Marketing Like LEGO
MARCH 9, 2014
Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels.
How Do B2B and B2C Marketers Use Social Media? [CHART]
AUGUST 3, 2013
by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways?
5 Ways Social Media Can Drive Revenue
OCTOBER 26, 2011
by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.
Back to Basics: 6 Quick Social Media Marketing Tips
JUNE 13, 2013
by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing.
Is “social media campaign” an oxymoron?
DECEMBER 2, 2011
If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. Facebook is the fun social network.
Does Social Media Deliver More Traffic Than Email?
FEBRUARY 19, 2012
by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.
Enterprise Social Media and Personal Branding
JUNE 30, 2011
That brand image matters little in social media. Second, “social media is by definition a person-to-person (or person to many persons) activity. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises?
Eloqua, Oracle & Why Modern Marketing Needs Open Systems
DECEMBER 26, 2012
by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.
5 Social Media Enhancements That Benefit B2B Marketers
JULY 25, 2013
by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1.
22 Photos from Eloqua Experience 2012
NOVEMBER 9, 2012
Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. EE12 #Eloqua.
Who Owns Social Media in the Marketing Team? [CHART]
OCTOBER 21, 2012
by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. Who Owns Social Media in the Marketing Team?
Eloqua’s Grande Guide to the Social CMO
FEBRUARY 9, 2011
It’s Social Media Week … what better time to unveil our latest e-Book: The Grande Guide to the Social CMO. One of our clients, Bazaarvoice , in concert with The CMO Club , recently published an epic report: CMOs on Social Marketing Plans for 2011.
Eloqua Book Review: Likeable Social Media
JUNE 9, 2011
percent of social media experts are clowns.” The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. What differentiates Dave, however, is his focus on the necessary behaviors to be “likeable” / successful in social media – as opposed to simply sharing how to use social tools.
8 Elements to Successfully Scaling Your Global Social Media Strategy
SEPTEMBER 7, 2011
by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race.
How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
AUGUST 2, 2016
In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect.
Jay Baer Exposes 4 Common B2B Social Media Mistakes
SEPTEMBER 28, 2011
Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths.
Social Media Features in Marketing Automation Systems: Who Does What?
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).
Social Media Isn’t “Ludicrously Complicated,” Business Is
MAY 21, 2012
by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners. ” SOCIAL LUMAscape.
5 Steps to Social Media Leads with Content Marketing
Everything Technology Marketing
FEBRUARY 19, 2011
The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Nobody wants to be sold on social platforms.
5 Must-Read B2B Marketing & Social Media Books
FEBRUARY 17, 2011
Periodically we review a must-read B2B marketing or social media book on this blog. Eloqua book of book reviews. View more documents from Eloqua. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.
The Sales Perspective – An Interview with Jill Rowley of Eloqua
JULY 17, 2012
or maybe, “Why Eloqua?” You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them. Statistics show that buyers are using social media to self educate.
6 Burning Questions about Social Media for B2B
MAY 29, 2012
by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. As it turns out, we’re still fairly early on the adoption of social among B2B firms, but with our recent introduction of the Eloqua Social Suite , we have been lucky enough to work with some of the leading edge B2B firms breaking new ground. Q: In some cases, B2B’s develop their own social platforms.
Connecting the Dots Between Social Media & Demand Generation
JULY 6, 2012
by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. Early Stage: Drive traffic to demand gen content via social media.
Are Your Prospects “Friending” Other Social Media Networks? [CHART]
JANUARY 19, 2014
by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.
Is Pinterest a Good Social Media Marketing Investment?
APRIL 29, 2012
There is no shortage of stats showing that it is not just one of the fastest growing Social Networks, but one of the fastest growing sites on the internet. On other social networks, people might read the headline that is shared, and move to the next. Is Pinterest a Good Social Media Marketing Investment? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
8 Takeaways From MediaPost’s Social Media Insider Summit
FEBRUARY 2, 2014
by Erick Mott | Tweet this When social business doors swing open, expectations go up. . Focus on a smaller set of data and key metrics, and get agreement across the social business on what success is for your audience and business stakeholders.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL MEDIA CISCO : Established a social media listening center.
Who Won an Eloqua Markie Award
OCTOBER 21, 2011
And you could feel the anticipation leading up to the event during Eloqua Experience. Social Media Innovation. Who Won an Eloqua Markie Award is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Phew!
4 Lessons Social Media Pros Can Learn from DemandGen
JULY 14, 2011
by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. I run social media for a marketing automation vendor. I stand with one leg in the demand generation world and the other in social marketing. So this post is for my social marketing cronies. Social May Be Cool, But Demand Has Guts. We sit here saying social can’t really be measured, or only some aspects of it can be tied to ROI.
What’s the Marketing Learning Curve For Social Relationship Management? [CHART]
AUGUST 11, 2013
by David Johnson | Tweet this I’ve spent the last three weeks looking at how we at Eloqua view the world regarding Marketing Automation combined with Social Relationship Management. I dove right in to the 2013 Social Media Marketing Industry Report from Social Media Examiner.
LinkedIn Now Tracks You Across The Web [And Flaunts It]
Digital B2B Marketing
AUGUST 26, 2013
The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video
Picture Yourself at Eloqua Experience
NOVEMBER 6, 2012
With the seemingly infinite number of social channels, from the ever popular Facebook and Twitter to younger upstarts like Instagram and Pinterest, it’s important to connect your campaigns. We’re pumped to see and share your Eloqua Experience!
Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing
OCTOBER 4, 2011
by Joe Chernov | Tweet this Content marketing is the tendon that connects social media muscle to the lead generation bone. View more documents from Eloqua. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best.
Memories From Eloqua Experience 2013 (Slideshow)
OCTOBER 29, 2013
by Eloqua | Tweet this More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. Memories From Eloqua Experience 2013- San Francisco from Eloqua.