Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. After all, “engaging” is one of the four components of social media management.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. After all, “engaging” is one of the four components of social media management.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

JUNE 7, 2010

MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. I’m co-presenting the email nurturing session this Wednesday.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. The second is about the technology. HS) Thanks Brian!

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. Understand who the key influencers are in your market and engage them. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. If you aren’t going to be present at the event, why did you go in the first place? If you aren’t going to be present at the event, why did you go in the first place?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management Paid Search Agency 109

SmartBug Media

MARCH 18, 2019

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. Social media integration. Social Media.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

Ledger Bennett

MARCH 12, 2020

The most successful among us, the agile businesses who respond well to change will endeavour to embrace this latest hurdle in their business journey, seek out new opportunities presented to them and take pleasure in being forced to think creatively and do things differently. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Ledger Bennett

FEBRUARY 18, 2020

For example, analyzing the right talent gaps for the present and the future, identifying the right talent pools and best-fit candidates, getting them to join and then optimizing their existing skills and strengths while helping them grow are touch-points that are all equally important. Other blogs that may interest you.

Work Management 52

Work Management Eloqua Paid Search Agency Training 52

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Ambal's Amusings

DECEMBER 14, 2011

but there are others that people are less familiar with, such as Marketing Automation (i.e. Manticore Technology, Marketo, Eloqua, to name a few). As a result, the Day 1 Speaker Narrative is like a book on the subject of managing content marketing, with each speaker representing a chapter of that book.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Once we get past waves and the Minnesota Vikings and the Olympics, we eventually do talk about B2B sales and marketing. We are live on the lead funnel, media, radio network. Today is no different. We have Jocelyn Brown.

Top of Funnel 51

Top of Funnel Eloqua Peer-to-peer Budget Programs 51

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. What excites you right now about the future of sales marketing? images/2016/11/Jill-Rowley-Social-Selling.mp3.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hinge Marketing

AUGUST 15, 2014

When appropriate, create a sense of urgency by presenting a deadline. Marketing automation. Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. There are a number of marketing automation software solutions available.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Content Marketing Institute

SEPTEMBER 20, 2018

Eloqua for marketing automation. When they found one of their personas was 800% more likely to engage with Cisco content on social media than other buyers, the team responded by building more social-led content to serve that segment. 3 Models (and Tools) to Understand, Predict, and React to Your Social Media.

Creativity 75

Creativity Enterprise Management Buyer Personas Content 75

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

thePoint

MAY 25, 2018

Another strong resource is the media that covers your industry – but wait, I’m not saying you need to sit and read through websites and publications each day. Because of my extensive (23-year) background in media, I am going to suggest something radical. Media and Media Campaigns. I call this the “What we do well ….”

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Another aspect was whether it matters how hard it is to create the integrated applications.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Golden Spiral

NOVEMBER 8, 2018

You want those who find you from a Google search, an internet ad, a social media post, or a recommendation of a friend to navigate their way around your site easily and do so with an increasing sense of “they can help me solve my problem.”. Technology, design, messaging, marketing platform, and analytics all need to be integrated together.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

AUGUST 3, 2020

All you people joining us live on the Funnel Media Radio Network, thank you for making us part of your work from home work day or whatever you’re working today. And if you like what you hear today or if your first time joining us, you can find all of our episodes past, present, and future at salespipelineradio.com.

Sales Management 120

Sales Management Top of Funnel Paid Search Agency Lead Ranking 120

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

chiefmartech

FEBRUARY 1, 2020

It’s also a good example of an enterprise multi-platform stack, with Adobe, Oracle Eloqua, and Salesforce all in the mix, along with a diverse set of more specialized products. As visitors gather more information, we offer additional resources via content syndication efforts, events, paid media, and social platforms.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Convince & Convert

OCTOBER 26, 2013

Right here on this blog, we’ve recently run pieces from Joe Pulizzi about his new book Epic Content Marketing , and Michael Brito about his new book Your Brand: The Next Media Company. I admire both men considerably, and they are right about much of the current state of content marketing and brands as media.

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

Ledger Bennett

MARCH 31, 2020

This presents a new reality for building sales pipeline. For the most part, they are the way in which we target and ensure the right people Winning with Audiences – Connecting Email Nurtures and Media Campaigns May 29, 2018 As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Martech

JULY 26, 2021

I was thinking about the many kinds of activity which fall under the heading “marketing operations.” Being a power user of Marketo or HubSpot, Pardot or Eloqua. As was pointed out at the Mo Pros Summer Camp (see below), marketing operations isn’t a single job. Is marketing a single job? Editorial Director.

Paid Content 92

Paid Content Marketing Automation Services Work Management Marketing Management 92

Albacross

JANUARY 17, 2020

talk to them in person, help them out or present our product without time-taking back-and-forth. Here are three out of favourite tools that help us achieve all of this at Taskeo: Lemlist Email remains a powerful tool in sales and marketing alike. However, this is geared more toward field sales reps and live presentations.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

PureB2B

MAY 30, 2022

B2B marketing is all about coming out of the woodwork to present a prospective client with solutions. Email marketing. Content marketing. Social media (Paid & Organic). Search marketing (Paid Search). According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62