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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts.

eCommerce 294
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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices. The exact tactics and their execution are very likely to vary depending on business type and industry. Every company’s client retention strategy will look different.

Tactics 245
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The secrets of effective leadership

Martech

This is tactical leadership. Effective marketing leaders also need to be masters of communication. The message and leadership style is part tactical and part aspirational. Both the platoon leader and the marketing leader in this example are effective leaders. But their message is very different.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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15 Effective Marketing Tactics Anyone Can Use

Ahrefs

In this article, you will find 15 tried and tested marketing tactics that don’t require experience in marketing. Organic traffic from Google is one of the best kinds. It’s consistent, passive, and you don’t need to pay for each … Read more ›

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How to Effectively Market Your Sustainability Efforts

Webbiquity

Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. The media has begun highlighting adverse climate change effects more frequently, increasing society’s concern for the future. The Future of Eco-Consumerism. Specify Your Efforts. Refine Your Audience.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to leverage online events, like webinars, as effective replacements for live events. Top tactics and channels for reallocating event marketing dollars. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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7 Cold Calling Tactics You Aren't Using but Should Be

In fact, it’s one of the most effective ways to increase sales and drive revenue. Cold calling isn‘t dead; neither is it on its deathbed. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? The most effective channels to use in today’s world to get your brand in front of your most important accounts. How the TEAM framework relates to an effective go-to-market strategy and plan.

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Discover 5 tips to get 2021 off to a great start. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. And there's one promising avenue many marketers may be under-investing in.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

However, effective communication of product strategy often presents challenges for product leaders. He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team. Effectively communicate product strategy.