Sat.Feb 06, 2016 - Fri.Feb 12, 2016

B2B Video Marketing Done Right

KoMarketing Associates

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search.

Video 177

How to Improve ROI With Marketing Automation

Oracle

Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing Automation Can Improve Your ROI. Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too.

ROI 171
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4 Ways to Survive a Social Media Disaster

Marketing Insider Group

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […]. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group.

5 Things Spotify Can Teach You about Content Curation

RockContent

With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart? And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.

More Trending

4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)

ViewPoint

In a recent interview, I sat down with Matt Heinz to pick his brain. I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt broke down the dream team into a few major components.

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The Future Of Marketing In An Increasingly Ad-Free World

Marketing Insider Group

The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing. While others want to continue pushing product promotion content interruptions. Which side are you on? Ad Blocking Gets Serious There are approximately 200 million monthly active users of ad blockers globally, according to a […]. The post The Future Of Marketing In An Increasingly Ad-Free World appeared first on Marketing Insider Group. Content Marketing

Ads 149

Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads

bizible

Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.

Cost 139

5 Mobile Insights That Will Change How You Market to Millennials

Oracle

Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands?

Mobile 158

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Things a CMO Should Do to Build Their Marketing Dream Team (Part Two)

ViewPoint

In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt broke down the dream team into a few major components.

CMO 139

Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer

Marketing Insider Group

Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. But before I get into that, let me give you a bit […]. The post Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer appeared first on Marketing Insider Group. Content Marketing

To Measure Marketing Impact, You Must First Retire the MQL

bizible

In the traditional mindset, visitors come to your site, eventually take an action that turns them into MQLs, are then nurtured until they become SQLs and are passed to the sales team. But times have changed. Sometimes “that’s how we’ve always done it” isn’t the best way moving forward. That thinking hinders growth and improvement.

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The Preferred Methods of Social Sharing by CMOs

Oracle

Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too.

Mobile 153

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why 9Round should be using SOCi for social media management

Biznology

OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym. I pay 9Round Penrose money to use their gym. And, as a gym, they’re taking over. They currently have 311 locations in 8 countries via franchise. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media.

9 Content Marketing Myths…BUSTED

Marketing Insider Group

It is a universal truth that a company in possession of a marketing budget needs content marketing. Or is it? Maybe not as much as you think. 10% of organizations are still holding out on using content to market their products and services. As in, 1 in 10 organizations haven’t adopted one of the most […]. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content Marketing

Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Five more key takeaways from this research: Image credit: emailmonday.

Stats 171

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Time to abandon spray-and-pray lead generation

Biznology

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. I offered to check it out myself, and over the next few days spoke to 20 people on the list at random. Only two remembered registering for the event.

How Pricing Affects Marketing Strategy for B2B SaaS Companies

bizible

While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. It’s especially true when thinking about the optimal marketing strategy. One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. Are they in the $10/month range? 100/month, $1,000/month, or $10,000/month? Do they offer a free tier? What about several tiers?

Social Media is Even More Important in our Modern Marketing Future

Oracle

For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. This is not news. But when we look into the future of modern marketing, as seen by global experts, social media actually grows in importance.

How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. We got a sneak peak of the new Program Canvas and Insight Dashboards. It was great to hear about the exciting functionality that Eloqua is now deploying and it was an opportunity to ask questions directly to a member of the Product Marketing team.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Elements that drive B2B direct marketing results

Biznology

Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail).

The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing

bizible

The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path.

Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods.

POS 160

What Email Marketing Acquisition Best Practices and a First Date Have in Common

Oracle

When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.