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With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart? And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. MORE
OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym. I pay 9Round Penrose money to use their gym. And, as a gym, they’re taking over. They currently have 311 locations in 8 countries via franchise. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. MORE
For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. This is not news. But when we look into the future of modern marketing, as seen by global experts, social media actually grows in importance. MORE
Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? MORE
While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. It’s especially true when thinking about the optimal marketing strategy. One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. Are they in the $10/month range? 100/month, $1,000/month, or $10,000/month? Do they offer a free tier? What about several tiers? MORE
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember the days of printed documentation for the latest software they purchased. It came on CDs, or if you’re really experienced (read old), on floppy disks. Learning that new software was a way to do our jobs better, but those incremental improvements pale in comparison to what’s available today. MORE
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start. MORE
In the traditional mindset, visitors come to your site, eventually take an action that turns them into MQLs, are then nurtured until they become SQLs and are passed to the sales team. But times have changed. Sometimes “that’s how we’ve always done it” isn’t the best way moving forward. That thinking hinders growth and improvement. MORE
Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. But before I get into that, let me give you a bit […]. The post Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer appeared first on Marketing Insider Group. Content Marketing MORE
More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […]. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. MORE
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing Automation Can Improve Your ROI. Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too. MORE
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. MORE
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Five more key takeaways from this research: Image credit: emailmonday. MORE
The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing. While others want to continue pushing product promotion content interruptions. Which side are you on? Ad Blocking Gets Serious There are approximately 200 million monthly active users of ad blockers globally, according to a […]. The post The Future Of Marketing In An Increasingly Ad-Free World appeared first on Marketing Insider Group. Content Marketing MORE
I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. MORE
It is a universal truth that a company in possession of a marketing budget needs content marketing. Or is it? Maybe not as much as you think. 10% of organizations are still holding out on using content to market their products and services. As in, 1 in 10 organizations haven’t adopted one of the most […]. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content Marketing MORE
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. MORE
The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path. MORE
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. I offered to check it out myself, and over the next few days spoke to 20 people on the list at random. Only two remembered registering for the event. MORE
In a recent interview, I sat down with Matt Heinz to pick his brain. I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt broke down the dream team into a few major components. MORE
Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). MORE
Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. MORE
This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. We got a sneak peak of the new Program Canvas and Insight Dashboards. It was great to hear about the exciting functionality that Eloqua is now deploying and it was an opportunity to ask questions directly to a member of the Product Marketing team. MORE
In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt broke down the dream team into a few major components. MORE
Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. MORE
The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. MORE
KoMarketing Associates
FEBRUARY 9, 2016
The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search.
Oracle
FEBRUARY 12, 2016
Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. 8 Ways Marketing Automation Can Improve Your ROI. Marketing automation is definitely having its moment in the sun right now. Everybody seems to have an opinion on it - even people who aren’t using it yet. And you should too.
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Marketing Insider Group
FEBRUARY 9, 2016
More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […]. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group.
RockContent
FEBRUARY 8, 2016
With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart? And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
KoMarketing Associates
FEBRUARY 11, 2016
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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ViewPoint
FEBRUARY 8, 2016
In a recent interview, I sat down with Matt Heinz to pick his brain. I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt broke down the dream team into a few major components.
Marketing Insider Group
FEBRUARY 10, 2016
The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing. While others want to continue pushing product promotion content interruptions. Which side are you on? Ad Blocking Gets Serious There are approximately 200 million monthly active users of ad blockers globally, according to a […]. The post The Future Of Marketing In An Increasingly Ad-Free World appeared first on Marketing Insider Group. Content Marketing
bizible
FEBRUARY 9, 2016
Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads.
Oracle
FEBRUARY 10, 2016
Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping? This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands?
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
ViewPoint
FEBRUARY 12, 2016
In a recent interview, I sat down with Matt Heinz of Heinz Marketing and picked his brain about what makes up a CMO’s marketing dream team. Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt broke down the dream team into a few major components.
Marketing Insider Group
FEBRUARY 6, 2016
Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. But before I get into that, let me give you a bit […]. The post Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer appeared first on Marketing Insider Group. Content Marketing
bizible
FEBRUARY 12, 2016
In the traditional mindset, visitors come to your site, eventually take an action that turns them into MQLs, are then nurtured until they become SQLs and are passed to the sales team. But times have changed. Sometimes “that’s how we’ve always done it” isn’t the best way moving forward. That thinking hinders growth and improvement.
Oracle
FEBRUARY 9, 2016
Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Biznology
FEBRUARY 11, 2016
OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym. I pay 9Round Penrose money to use their gym. And, as a gym, they’re taking over. They currently have 311 locations in 8 countries via franchise. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media.
Marketing Insider Group
FEBRUARY 11, 2016
It is a universal truth that a company in possession of a marketing budget needs content marketing. Or is it? Maybe not as much as you think. 10% of organizations are still holding out on using content to market their products and services. As in, 1 in 10 organizations haven’t adopted one of the most […]. The post 9 Content Marketing Myths…BUSTED appeared first on Marketing Insider Group. Content Marketing
Industrial Marketing Today
FEBRUARY 8, 2016
Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.
Webbiquity
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Five more key takeaways from this research: Image credit: emailmonday.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Biznology
FEBRUARY 8, 2016
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. I offered to check it out myself, and over the next few days spoke to 20 people on the list at random. Only two remembered registering for the event.
bizible
FEBRUARY 11, 2016
While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. It’s especially true when thinking about the optimal marketing strategy. One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. Are they in the $10/month range? 100/month, $1,000/month, or $10,000/month? Do they offer a free tier? What about several tiers?
Oracle
FEBRUARY 11, 2016
For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. This is not news. But when we look into the future of modern marketing, as seen by global experts, social media actually grows in importance.
ANNUITAS
FEBRUARY 11, 2016
This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. We got a sneak peak of the new Program Canvas and Insight Dashboards. It was great to hear about the exciting functionality that Eloqua is now deploying and it was an opportunity to ask questions directly to a member of the Product Marketing team.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Biznology
FEBRUARY 9, 2016
Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail).
bizible
FEBRUARY 8, 2016
The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path.
Customer Experience Matrix
FEBRUARY 7, 2016
I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods.
Oracle
FEBRUARY 8, 2016
When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email marketing program. The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. A relevant and engaged audience is of course crucial to deliverability success, and having the right audience is a good start.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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