Sat.May 06, 2023 - Fri.May 12, 2023

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When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]

Content Marketing Institute

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.

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10 ways B2B social media marketing can benefit your company

The Lead Agency

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different.

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9 account based marketing (ABM) tactics to help maximize your ROI

Rev

We get it. Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. But where do you start? What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics?

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Why Your B2B Attribution KPI Metrics Are (Probably) Wrong

Engagio

This blog dives into what metrics B2B marketers should use when consumer advertising metrics just aren't working. The post Why Your B2B Attribution KPI Metrics Are (Probably) Wrong appeared first on Demandbase.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Measuring the ROI of Your Account based marketing Strategy : Key Metrics to Track for Success

Only B2B

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.

More Trending

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Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach

ANNUITAS

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach represents both a new organizational model and a new operational approach to go-to-market for B2B go-to-market teams – one that we believe could make-or-break your 2023 and beyond.

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6 must-have, underused email marketing automations

Martech

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

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When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity

33Across

33Across President, Paul Bell, discusses why it's time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies. The post When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity appeared first on 33Across.

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Role of artificial intelligence in marketing

Sprout Social

The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!

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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To do so, they need to be able to move from data to actionable insights. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Current challenges, and signs that improvement in this area is needed.

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Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev

Search Engine Journal

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

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Marketing use cases for data clean rooms

Martech

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

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Winning Workflows to Enhance Your Content Marketing 

Oktopost

Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it.

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YouTube Blocks Ad Blockers Amid Declining Ad Revenue via @sejournal, @MattGSouthern

Search Engine Journal

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Retargeting Without Cookies Equals Better Performance

33Across

Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will. The post Retargeting Without Cookies Equals Better Performance appeared first on 33Across.

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73% of marketers now using generative AI tools

Martech

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

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How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]

Content Marketing Institute

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.

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Reddit Marketing: A Guide To Getting It Right via @sejournal, @closedloop

Search Engine Journal

Your Meta or Twitter content simply won't work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A Guide To Getting It Right appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity

33Across

With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the Interactive Advertising Bureau’s (IAB) and PwC’s latest annual report. The report highlights how. The post When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity appeared first on 33Across.

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Where to find marketing ideas to boost your performance

Martech

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.

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Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage

Content Marketing Institute

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

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15 Free Keyword Research Tools For 2023 via @sejournal, @MaddyOsman

Search Engine Journal

Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For 2023 appeared first on Search Engine Journal.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google Ranking Dropped Dramatically? (Here’s What to Check)

Ahrefs

But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.

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5 go-to-market recommendations for marketing leaders

Martech

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. But there’s nothing to worry about as in this FOMO guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective.

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