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The Dizzying World of Letter Mail
Direct Response Coach
JULY 22, 2019
The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General
July, 2019
AI and Automation: The Future of Content Marketing?
Content Science Review
JULY 3, 2019
When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here! Article
Content Promotion Strategies: How to Supercharge Your Content
B2B PR Sense
JULY 14, 2019
There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.
Three Simple Ways to Interact With Your Online Readers
Webbiquity
JULY 25, 2019
Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. They were famous but unfamiliar, like Hollywood movie stars.
6 Steps to Building Predictable Lead Flow and Revenue
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond
Single Grain
JULY 19, 2019
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.
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A Guide to Content Marketing by Generation
Marketing Insider Group
JULY 2, 2019
For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.
Have Concerns About Inbound Marketing for Manufacturers?
Industrial Marketing Today
JULY 18, 2019
Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?
Want the Best PR? Avoid These 8 Big PR Mistakes
B2B PR Sense
JULY 22, 2019
Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.
Seven Types of Videos You Need to Power up Your Marketing
Webbiquity
JULY 9, 2019
Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.
Lead Generation Companies: How to Pick a Right One
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Expert Insight: Exploring the Disconnect Between Marketers and Customer Experience [Interview]
KoMarketing Associates
JULY 9, 2019
Marketers have shifted their focus toward providing a more personalized experience, but as new research shows, many are still missing the mark.
Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?
The Forward Observer
JULY 9, 2019
The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.
8 Resources to Improve Your Writing
Marketing Insider Group
JULY 1, 2019
There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.
Account-Based Marketing: A Look at What's Next
Reachforce
JULY 12, 2019
Inbound marketing has proven to be an effective way to drive leads to your business, but what if the majority of your leads aren't converting? account based marketing
7 Cold Calling Tactics You Aren't Using but Should Be
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
The 3 Most Common Barriers to Marketing Automation Success, Solved
Act-On
JULY 9, 2019
These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation
Everything You Need To Know About Google’s New Discovery Ads
Webbiquity
JULY 11, 2019
Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”
10 Tips To Successfully Manage Your Company Page On LinkedIn
KoMarketing Associates
JULY 11, 2019
LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.
How to Find More Qualified Sales Prospects and Stop Chasing Your Tail
The Forward Observer
JULY 16, 2019
Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.
How B2B Marketing is Changing in 2018
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Tips To Increase Your Email Open Rates – Based on Data
Marketing Insider Group
JULY 3, 2019
Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.
Why Videos Are Important for Your Content Marketing Strategy
Modern Marketing
JULY 15, 2019
Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.
How to Use Gated Content Strategically
Reachforce
JULY 24, 2019
Your content marketing strategy is helping to boost traffic to your website, but what more can you do to turn visitors into qualified leads? content marketing
How to Start Using Video for Business
Webbiquity
JULY 23, 2019
Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.
Best Practices for Selling to Government Agencies
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers
KoMarketing Associates
JULY 16, 2019
As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.
How to Turn Anonymous Website Visitors into Leads
Biznology
JULY 9, 2019
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista.
The Future of Marketing and the Changing Role of the CMO
Marketing Insider Group
JULY 21, 2019
According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.
How to Become a Lead Scoring Superhero
Modern Marketing
JULY 12, 2019
Marketers spend a great deal of time focused on getting new leads into their pipelines.
Paradigm of Strategic Value-Based Discounting for the B2B Industry
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
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