July, 2019

The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General

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AI and Automation: The Future of Content Marketing?

Content Science Review

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here! Article

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Three Simple Ways to Interact With Your Online Readers

Webbiquity

Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. They were famous but unfamiliar, like Hollywood movie stars.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

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More Trending

A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

Have Concerns About Inbound Marketing for Manufacturers?

Industrial Marketing Today

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

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Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

Video 282

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Expert Insight: Exploring the Disconnect Between Marketers and Customer Experience [Interview]

KoMarketing Associates

Marketers have shifted their focus toward providing a more personalized experience, but as new research shows, many are still missing the mark.

8 Top Goals Achievable with Content Marketing

Reachforce

Is content the king of your marketing strategy? We hear all the time how content rules the web. and it does. Without it, you can't attract, engage, and inform your audience, so you can forget about converting them.

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

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Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?

The Forward Observer

The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The 3 Most Common Barriers to Marketing Automation Success, Solved

Act-On

These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.

Developing Content for Account-Based Marketing: 5 Tips for Success

Reachforce

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content. account based marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

8 Resources to Improve Your Writing

Marketing Insider Group

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer.

How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs

ScribbleLive

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.

How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

The Forward Observer

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.

How to Start Using Video for Business

Webbiquity

Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Videos Are Important for Your Content Marketing Strategy

Modern Marketing

Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.

Video 279

Account-Based Marketing: A Look at What's Next

Reachforce

Inbound marketing has proven to be an effective way to drive leads to your business, but what if the majority of your leads aren't converting? account based marketing

Building Brand Trust in B2B vs. B2C: What’s the Difference?

Marketing Insider Group

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

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Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Meet Your Prospects Where They’re at by Personalizing Your Website Content

Act-On

Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads. Content Customer Journey Web

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches.

How to Become a Lead Scoring Superhero

Modern Marketing

Marketers spend a great deal of time focused on getting new leads into their pipelines.