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The Dizzying World of Letter Mail
Direct Response Coach
JULY 22, 2019
The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General
July, 2019
AI and Automation: The Future of Content Marketing?
Content Science Review
JULY 3, 2019
When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here! Article
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Content Promotion Strategies: How to Supercharge Your Content
B2B PR Sense
JULY 14, 2019
There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.
Three Simple Ways to Interact With Your Online Readers
Webbiquity
JULY 25, 2019
Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. They were famous but unfamiliar, like Hollywood movie stars.
How B2B Marketing is Changing in 2018
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond
Single Grain
JULY 19, 2019
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.
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A Guide to Content Marketing by Generation
Marketing Insider Group
JULY 2, 2019
For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.
Expert Insight: Exploring the Disconnect Between Marketers and Customer Experience [Interview]
KoMarketing Associates
JULY 9, 2019
Marketers have shifted their focus toward providing a more personalized experience, but as new research shows, many are still missing the mark.
Want the Best PR? Avoid These 8 Big PR Mistakes
B2B PR Sense
JULY 22, 2019
Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.
Seven Types of Videos You Need to Power up Your Marketing
Webbiquity
JULY 9, 2019
Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.
The Account-Based Marketing Playbook
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Account-Based Marketing is a strategy, not a solution.
Have Concerns About Inbound Marketing for Manufacturers?
Industrial Marketing Today
JULY 18, 2019
Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?
Of the 3 Sales Prospecting Attitudes, 2 Guarantee Failure. Which One Do You Have?
The Forward Observer
JULY 9, 2019
The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.
Tips To Increase Your Email Open Rates – Based on Data
Marketing Insider Group
JULY 3, 2019
Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.
10 Tips To Successfully Manage Your Company Page On LinkedIn
KoMarketing Associates
JULY 11, 2019
LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.
5 B2B Marketing Trends that You Can't Ignore in 2020
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
The 3 Most Common Barriers to Marketing Automation Success, Solved
Act-On
JULY 9, 2019
These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation
Everything You Need To Know About Google’s New Discovery Ads
Webbiquity
JULY 11, 2019
Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”
How the Raptors Redefined Fan Engagement During the 2019 NBA Playoffs
ScribbleLive
JULY 25, 2019
When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.
How to Find More Qualified Sales Prospects and Stop Chasing Your Tail
The Forward Observer
JULY 16, 2019
Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.
Key Trends in Marketing: Thought Leadership
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
5 Ways for Content Marketers to Avoid Shiny Object Syndrome
Marketing Insider Group
JULY 15, 2019
Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”.
Why Videos Are Important for Your Content Marketing Strategy
Modern Marketing
JULY 15, 2019
Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.
Meet Your Prospects Where They’re at by Personalizing Your Website Content
Act-On
JULY 3, 2019
Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads. Content Customer Journey Web
How to Start Using Video for Business
Webbiquity
JULY 23, 2019
Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.
4 Steps to Developing Your Customer Care Strategy
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Report: Marketing Content Often Fails to Resonate with B2B Buyers
KoMarketing Associates
JULY 9, 2019
Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.
How a Common Content Strategy Unites Marketing’s Different Natures
Contently
JULY 15, 2019
I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy.
Building Brand Trust in B2B vs. B2C: What’s the Difference?
Marketing Insider Group
JULY 29, 2019
Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.
How to Become a Lead Scoring Superhero
Modern Marketing
JULY 12, 2019
Marketers spend a great deal of time focused on getting new leads into their pipelines.
Why and How to Dominate Google's Featured Snippets
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
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