Direct Response Coach

JULY 22, 2019

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General

Mail 141

Mail Marketing 141

Content Science Review

JULY 3, 2019

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here! Article

Automation 84

Automation Content Marketing Content Marketing 84

B2B PR Sense

JULY 14, 2019

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Promotion 319

Promotion Content Strategy Social Media 319

Webbiquity

JULY 25, 2019

Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. They were famous but unfamiliar, like Hollywood movie stars.

Interactive 178

Interactive Online Frequency Writing 178

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.

Trends 114

Trends Custom Publishing Banner CTR 114

Marketing Insider Group

JULY 2, 2019

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

Generation 285

Generation Content Marketing Income Content 285

KoMarketing Associates

JULY 9, 2019

Marketers have shifted their focus toward providing a more personalized experience, but as new research shows, many are still missing the mark.

Experience 233

Experience Customer Search Engine Touchpoints 233

B2B PR Sense

JULY 22, 2019

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

PR 310

PR Best Cold Calling Press 310

Webbiquity

JULY 9, 2019

Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few.

Video 282

Video FAQ Funnel Youtube 282

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

The Forward Observer

JULY 9, 2019

The number one reason for failure in sales is the failure to prospect. And the most important ingredient for success is having the right, realistic, practical attitude about prospecting. T uesdays with Chad.

Attitudes 207

Attitudes Prospect Gatekeeper Cold Calling 207

ScribbleLive

JULY 25, 2019

When the Toronto Raptors took the 2019 NBA Championship to Game 6 against the Golden State Warriors, it was an epic moment. Not only was it Toronto’s first NBA title, but it was also the first time that the Larry O’Brien NBA Championship Trophy came North of the US border.

Merchandising 201

Merchandising Press Television Broadcast 201

Marketing Insider Group

JULY 29, 2019

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.

B2C 285

B2C Trust Differences Build 285

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.

Linkedin 212

Linkedin Companies Tips Social Media 212

Advertiser: ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Best Practice

Act-On

JULY 9, 2019

These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

Barriers 201

Barriers Marketing Automation Automation Help 201

Webbiquity

JULY 11, 2019

Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”

Google 256

Google Ads Search Engine Youtube 256

The Forward Observer

JULY 16, 2019

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.

Prospect 200

Prospect Sales Spot Gartner 200

Modern Marketing

JULY 12, 2019

Marketers spend a great deal of time focused on getting new leads into their pipelines.

Lead Scoring 274

Lead Scoring Lead Leads Trade Show 274

Advertiser: ZoomInfo

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Cold Calling

Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

CMO 284

CMO Attitudes Forrester Trends 284

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers.

Report 181

Report B2B Purchase Intent Paper 181

Act-On

JULY 3, 2019

Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads. Content Customer Journey Web

Prospect 184

Prospect Personalization Websites Relevance 184

Webbiquity

JULY 23, 2019

Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

Video 240

Video Business Tools Loyalty 240

Advertiser: ZoomInfo

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

CRM

Influitive

JULY 11, 2019

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

Product 172

Product Test Customer Purchase 172

Modern Marketing

JULY 3, 2019

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget.

CMO 269

CMO Tactics Guerilla Hashtag 269

Marketing Insider Group

JULY 3, 2019

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

Open Rate 285

Open Rate Rate Tips Email 285

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy.

Differences 171

Differences Strategy Content Buyer's Journey 171

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