February, 2009

B2B Tech Buyers Like Social Media

WriteSpark

Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings: Tech buyers are increasing their participation in social media, with content

Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself.

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Green Living - Eco Community Planning

Smashmouth Marketing

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger.

getting stuff done with ms outlook

The Effective Marketer

note: the tips i give below work in ms outlook 2003 as well as 2007 version. outlook 2007 has even more features for helping you categorize stuff, but we'll keep it simple for now and focus on the features available in both versions

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Seven tips for improving cold calling for lead generation

B2B Lead Generation

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. Studies by leading marketing research firms like MarketingSherpa show that 92% of B2B buyers are open to cold calls if the sales person is relevant. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.

More Trending

QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?)

Customer Experience Matrix

I occasionally do some development work in QlikView and have made no secret that I think it's a great product. So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software.

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World Wide Rave – Works!

Buzz Marketing for Technology

In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas.

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Green Living - Eco Community Planning

Smashmouth Marketing

I have my notebook of ideas for when Linda and I build our green home. It's a few years off, I'm sure, but it's full of sketches, articles, diagrams and some day, this wish book will be our home. I just added the article Eco Principles for Community Living from Treehugger.

if you're gonna copy, make it right

The Effective Marketer

an interesting blog post by jason cohen at onstartups.com discussed why you shouldn't copy other companies just because they were successful at what they do. he uses examples like 37signals, copyblogger, fogcreek software, zappos

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder. So what is a thought leader?

Lead Management and Football

Anything Goes Marketing

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. Why football?

How Demand Generation Systems Handle Company Data: Diving into the Details

Customer Experience Matrix

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Yesterday the final answer trickled in. Results are summarized in the table at the end of this post. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities.

Facebook as the Media

Buzz Marketing for Technology

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups!

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

How to use MS Outlook to become more productive. Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity

MarketingExperiments B2B Landing Page Web Clinic Contest

B2B Lead Generation

I will be hosting a MarketingExperiments Web Clinic along with MECLABS Sciences Group Director, Dr. Flint McGlaughlin, this Wednesday, February 25 at 4 pm EST. This clinic is special because it will feature an interactive contest. Ten B2B landing pages will be selected to vie for a grand prize: a free landing page assessment (worth $5,000). Attendees of the clinic will be voting for who they think most deserves the makeover.

Why I Use Twitter

Anything Goes Marketing

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). I hope that you find this useful. And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

Two economists are walking on the street. One looks down and sees a $100 bill. He points it out to the other, who says, “It must be counterfeit. If that were a real $100 bill, someone would have already picked it up.” The point of the story, other than showing why economists are poor comedians, is that the market is not always perfectly efficient. I suppose no one needs reminding of that in today’s economic situation.

Personal Brand Organization Tips

Buzz Marketing for Technology

Ok so you are comfortable with getting your personal brand out there on the web. But periodically you are going to have to monitor, prune and synchronize it to keep it fresh. Here are a few tips for keeping your personal brand clean, organized and synchronized.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

“think and say we” is drucker's advice. there are two good lessons here, one being that you should earn the trust of your team and you can only do that if they see that you are not going to go at it alone without giving them any

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Looking for a little marketing wisdom?

B2B Lead Generation

Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 and mobile marketing. According to the editors at Sherpa, there were three main trends represented in this year’s edition: 1.   

Study: 80% of Web Surfers Concerned About Online Privacy

readwrite

According to a recent study by Burst Media, a majority of web users are aware of the fact that a lot of websites and ISPs track, collect, and share information about their online activities.

Getting Closer to My Usability Ratings

Customer Experience Matrix

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination. In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g.

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More Thoughts on Thought Leadership

Buzz Marketing for Technology

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!