Seven tips for improving cold calling for lead generation
B2B Lead Generation
FEBRUARY 20, 2009
In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. Studies by leading marketing research firms like MarketingSherpa show that 92% of B2B buyers are open to cold calls if the sales person is relevant. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.