ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Once they reach your website, you want to get their contact information so you can connect them with your sales team or bring them into an automated sales funnel.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. A foundation for putting together a strong keyword and content strategy. Quality Content. Never fear.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Sprout Social

DECEMBER 5, 2022

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Hundreds of brands created their own feel-good content using the song. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers.

Social Media 140

Social Media Media Privacy Transparency 140

Optinmonster

DECEMBER 22, 2022

Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. Email marketing is a top lead generation channel and most likely always will be. Let’s get started!

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Optinmonster

DECEMBER 19, 2022

It’s easy to add them to your website, but how do you know what to put on your popups? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. How do exit intent popups work? What Is an Exit Intent Popup?

Intent 94

Intent Top of Funnel Examples Conversion 94

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. When do you start doing content ideation?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Oktopost

DECEMBER 13, 2022

Employee advocacy is one of the most effective ways to improve a company’s image and brand awareness, yet most companies neglect to give their team members the motivation necessary to create this type of content. No matter what your company or how strong your brand is, employee advocacy will always come with certain challenges.

Budget Programs 62

Budget Programs Top of Funnel B2B Thought Leadership Outreach 62

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? Without current data, you’re left to make assumptions about your customers using outdated market research. We’ll cover how businesses can use data to create personalised display ads for a greater return on investment. This information is readily available.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

Hubspot

DECEMBER 6, 2022

And how can it help you close more deals? Here, you'll learn how to successfully work with your business ecosystem at every stage of the sales process — from prospecting to customer onboarding. Build market awareness and generate leads. But what is a business ecosystem? What is a business ecosystem? Get onboarding help.

Advertising Agencies 69

Advertising Agencies Work Management Paid Search Agency Ideal Customer Profiles 69

Outbrain

DECEMBER 15, 2022

If you are a digital marketer, then try to imagine running your content strategy and team without a content calendar. A content calendar helps you to manage the process of planning, producing, and promoting content. Good news: you don’t need special software to build a content calendar.

Work Management 26

Work Management Ad Building Top of Funnel Marketing Management 26

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content?

Top of Funnel 110

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. Proving you know how to deliver by showing how you did so for other brands can persuade them to take action.

Top of Funnel 154

Top of Funnel Case Studies Case Study Paid Search Agency 154

Contently

DECEMBER 27, 2022

Look at the data from the content you produced over the past year. Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year.

Planning 143

Planning Marketing Plans Multi-Touch Attribution Content Marketing 143

Navigate the Channel

DECEMBER 6, 2022

The catch is that you need to know how to do it right or you risk losing time and money. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Your generic keywords could be “building supplies” or “door locks” or “local garage doors.”

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Only B2B

DECEMBER 16, 2022

Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. There are two types of leads: marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Making sure your funnel is full with the proper leads is critical to the success of any B2B firm.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Outgrow

DECEMBER 15, 2022

What Is Growth Marketing? So, if you’re looking to scale your company or are experiencing high growth and need to tweak your marketing techniques to improve your ROI , consider implementing some effective growth marketing ideas. What Is Growth Marketing? What Is the Role of the AARRR Framework in Growth Marketing?

Growth Marketing 52

Growth Marketing Marketing & Strategy Marketing Strategy Examples 52

BenchmarkONE

DECEMBER 7, 2022

Typical to the industry, a lot has happened in the marketing sphere in the last year, with new trends emerging and shaping the way brands reach their audiences. . If being a marketer has taught us anything, it’s that the way to succeed is to stay agile and prepare for anything. Influencer Marketing. Helpful, Purposeful Content.

Online Marketing 78

Online Marketing Tactics Marketing Automation Services Work Management 78

Porch Group Media

DECEMBER 30, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

First-Mover Advantage 52

First-Mover Advantage Media Verticals Advertising Agencies 52

Sprout Social

DECEMBER 8, 2022

TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. That’s why adding video content ideas to your regular brainstorming is a game-changer. Capturing that attention pays off.

Social Media 126

Social Media Video Marketing Top of Funnel Media 126

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

Top of Funnel 184

Top of Funnel Enterprise Management Paid Social Agency Work Management 184

Contently

DECEMBER 16, 2022

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame.

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

Contently

DECEMBER 21, 2022

Before the Thanksgiving turkey is gone, marketers are already planning for the new year. Have you thought about doing one but are unsure how to pull it off? A year-in-review is a marketing campaign that celebrates your brand and audience by honoring different milestones or achievements throughout the year.

Campaigns 84

Campaigns Marketing Automation Services Top of Funnel Work Management 84