KoMarketing Associates
NOVEMBER 22, 2017
Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.
Influitive
NOVEMBER 22, 2017
Want to know a secret? Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. However, you need to know how to properly incentivize them to wield that power for you. And who.
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The Point
NOVEMBER 22, 2017
Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” During the event, we discussed trends driving the interest in content personalization, addressed some of the key challenges, and presented examples of B2B companies having real success with their personalization strategies.
Biznology
NOVEMBER 22, 2017
When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). Well, fast forward about 15 years, and LinkedIn is not only still around and owned by deep-pocketed Microsoft , but its digital footprint is enormous : over 500 million users (up from around 467 million last year), 10 milli
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
NOVEMBER 22, 2017
How to Be a Consultant in 9 Simple Steps. Identify your area of expertise. Set goals. Make a website. Get certified. Choose a target market. Decide where you’ll work. Network. Set your rates. Know when to say "no". Do you have a well-developed network? Are you self-directed? Do you have an impressive portfolio filled with client success stories? You might be ready to become a consultant, but it can be difficult to know where to start.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
NOVEMBER 22, 2017
Congratulations if you’re among the thousands of businesses that have created a library of customer support videos ! Just don’t celebrate too hard—creating them is only the beginning. Like any product, your videos are targeted to solve a specific customer problem. You can’t know if you’ve achieved your purpose and whether they are measurably impacting your support metrics until you start looking at the data.
Convert
NOVEMBER 22, 2017
Before you start reading this article on PPC, a word of disclaimer: If you’re a newbie PPC marketer, do yourself a favour… Close this window and go read another PPC guide instead. (And I mean that in the nicest, least offensive way!) I’m going to be introducing some pretty advanced techniques in this post, and.
Champion Communications
NOVEMBER 22, 2017
We recently reported on McKinsey research that revealed why B2B tech brands have difficulty in successfully leveraging digital channels which in turn hampers successful B2B lead generation. Click on the button below to download the lead generation pack.
Kapost
NOVEMBER 22, 2017
The 2018 marketing conferences season is almost here. Before you say, “Oh, there’s plenty of time to market,” consider this: the competition may be activating a game plan to woo. The post Preparing for Marketing Conferences in 2018: Get Ahead of the Game appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
NOVEMBER 22, 2017
A couple months ago I appointed Sheena to be general manager of Heinz Marketing’s Thank You Department. The job is simple – keep an eye out for all things big and small for which we should be thankful. This includes things employees do for each other, things we notice from our vendors, partners, landlord, suppliers and more. Sometimes we respond with thank you notes.
Customer Experience Matrix
NOVEMBER 22, 2017
I spend a lot of time with vendors trying to decide whether they are, or should be, a Customer Data Platform. I also spend a lot of time with marketers trying to decide which CDPs might be right for them. One topic that’s common in both discussions is whether a CDP needs to include identity resolution – that is, the ability to decide which identifiers (name/address, phone number, email, cookie ID, etc.) belong to the same person.
Content Marketing Institute
NOVEMBER 22, 2017
If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles.
Adobe Experience Cloud Blog
NOVEMBER 22, 2017
If you run a local business, it’s time to reframe your view of Facebook as a purely social play to a social and search channel. Nearly half of people already use social networks to find local businesses. With the introduction of Facebook Local, that number’s about to go way up. Launched in early November in North America, Facebook Local is the new and improved version of its Events app.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Circle Studio
NOVEMBER 22, 2017
As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream. So what trends will likely have the biggest impact on firms in the year ahead?
Content Standard
NOVEMBER 22, 2017
At this very moment, you might be living next to a space pirate. But don’t fear. It’s just as likely that, rather than a pirate, your neighbor is an ore-mining magnate controlling a burgeoning enterprise worth thousands of real world dollars. Maybe they just own a single ship, and are content to bounce around the universe for leisure. The choice is really up to them after all.
Hubspot
NOVEMBER 22, 2017
You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don't understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month , it's time to make the most out of the channel. After all, 53% of people who message businesses say they are more likely to shop with a business they can message.
EMagine B2B Blog
NOVEMBER 22, 2017
After initially researching symptoms or a potential diagnosis, patients and caregivers will begin to scout out their options for the best care and treatment available. During this stage of the Digital Patient Journey, they’ll turn to the web to research who’s best suited to help them. Research from Decision Resources Group and Manhattan Research shows: . 1 in 5 patients use online resources to find a doctor. 2 in 5 patients use online resources to decide on the best treatment/medication regimen
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
NOVEMBER 22, 2017
Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis. How had I never heard of this concept before? I was certainly familiar with what it described: the paralyzing nature of habitually over-analyzing one's work in an unrealistic quest for it to be perfect. Breaking news: No one's work is perfect.
DivvyHQ
NOVEMBER 22, 2017
If you work in marketing, you likely get a dozen emails from software companies each week promising to solve your marketing problems with the flip of a switch. “Buy this software and POOF! Your problems are gone!” Yeah right, guys. While wading into the world of software, tools, and digital resources can be overwhelming at the outset, there’s hope for building a just-right content marketing software stack.
Hubspot
NOVEMBER 22, 2017
We all need a little kick sometimes. Whether you’re gearing up for an interview, call, client pitch, or just a Monday morning, these videos will put you at the top of your game. With a healthy dose of social science, words of wisdom, and an intense Alec Baldwin monologue, these 13 gems cover all the bases. Sales Motivational Videos and Clips. Disclaimer : Some of these videos contain language you may not feel comfortable blasting out to the whole office.
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