DiscoverOrg

AUGUST 10, 2016

“Every battle is won before it’s ever fought.” – Sun Tzu. Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. In fact, as a direct result of social selling entering the scene, it isn’t uncommon to hear statements like “ cold-calling is dead. “ A report written by Winning Consensus-Based Sales CEB cites “ buyers are 57% through the purchase process b

Cold Calling 172

Cold Calling Tips Gartner Stats 172

Marketing Insider Group

AUGUST 10, 2016

Your business’s reputation goes hand in hand with your sales, especially when it comes down to a customer choosing between different companies. A business with a good reputation has lots of positive reviews, mentions on social media, and is in good standing with the world. Often, it feels like your reputation is in the hands […]. The post Taking Control of Your Business’s Reputation appeared first on Marketing Insider Group.

Social Media 167

Social Media Positioning Social Marketing Media 167

Sales Engine

AUGUST 10, 2016

A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write. Outsourcing to a writer hasn’t been a great option either because even though at first it seems like an inexpensive alternative, it becomes cost-prohibitive when you consider all the t

B2B Thought Leadership 131

B2B Thought Leadership Thought Leadership Content B2B Sales 131

Marketing Insider Group

AUGUST 10, 2016

Content personalization has been talked about a lot lately. With so much content being created every day, content personalization is one of the most effective ways today to help brands stand out from the crowded marketplace and fight for consumers’ attention, by addressing the pain points, challenges and problems they are facing. The best marketers are delivering […].

Personalization 120

Personalization Content Effectiveness Brand Identity 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Ambal's Amusings

AUGUST 10, 2016

2 years…since we arrived in Austin. I would like to say we arrived in style… but nothing would be further from the truth. We were tired from driving 1800 miles. At the CA end, we had said tearful goodbyes to our dear friends. At the Austin end, a stranger named Ravi C (my SIL Rema’s friend) … Continue reading 2 years…since we arrived in Austin.

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Sprout Social

AUGUST 10, 2016

Instagram is an insanely popular mobile destination, so it’s not unusual for it to pop up in online and offline conversations. But lately you’ve probably noticed a lot more chatter around one specific area: its algorithm. Earlier this Spring, Instagram announced its plans to reorder its feed using a new algorithm that bases delivery on relevance. A more personalized experience is beneficial, but not everyone is happy about it.

Business 111

Business Relevance Conversion Organization 111

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.

Social Media 79

Social Media Peer-to-peer Social Marketing Media 79

Vidyard

AUGUST 10, 2016

This is part two of a two-part article on live streaming. Check out part one, Getting Started with Live Streaming, here ! Your audience wants more live content. Whether your audience is prospects, customers, or even employees, they want more real, in-the-moment moments. How do I know this? Because today, people want to feel like they’re a part of something, they have a fear of missing out (i.e.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Contently

AUGUST 10, 2016

Let’s start with a simple truth: Far too many brands let battles with compliance keep them from creating content that their audiences care about. The thing is, it doesn’t have to be this way. As the vice president of enterprise services at Contently, I navigate legal approvals on a regular basis. We work with some of the biggest and most prolific brands on Earth when it comes to creating content—companies like American Express, Coca-Cola, Google, Walmart, GE, and GM.

Webinar Metrics 61

Webinar Metrics Content Marketing Content Guidelines 61

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Computer Market Research

AUGUST 10, 2016

Top reasons why vendors/manufacturers fail to deploy adequate content for partner enablement. Empowering channel partners to be motivated, knowledgeable and productive doesn’t happen overnight—and it certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing strategy. For manufacturers and vendors, enduring the daily, weekly, monthly and yearly complications of channel marketing enablement can be a maddening process.

Advertising Agencies 60

Advertising Agencies Advertising Channels Allocation Vendors 60

Hubspot

AUGUST 10, 2016

Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

Content 58

Content Adwords Advertising Mediums Custom Publishing 58

Computer Market Research

AUGUST 10, 2016

Top reasons why vendors/manufacturers fail to deploy adequate content for partner enablement. Empowering channel partners to be motivated, knowledgeable and productive doesn’t happen overnight —and it certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing strategy. For manufacturers and vendors, enduring the daily, weekly, monthly and yearly complications of channel marketing enablement can be a maddening process.

Advertising Agencies 60

Advertising Agencies Allocation Vendors Content 60

Vidyard

AUGUST 10, 2016

This is part two of a two-part article on live streaming. Check out part one, Getting Started with Live Streaming, here ! Your audience wants more live content. Whether your audience is prospects, customers, or even employees, they want more real, in-the-moment moments. How do I know this? Because today, people want to feel like they’re a part of something, they have a fear of missing out (i.e.

Ad Building 54

Ad Building Top of Funnel Marketing & Strategy Lead Capture 54

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

AUGUST 10, 2016

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery. So we wanted to explore a few different types of teams and look at the tools they use to create incredible, value-driven content.

Planning 52

Planning Work Management Efficiency Tools 52

chiefmartech

AUGUST 10, 2016

Over the past several months, I collaborated with Lenati , a marketing strategy consultancy, on a series of interviews with senior marketing executives. Our goal was to learn how these leaders, from a variety of different industries and organizational sizes, addressed these four key questions on strategic marketing technology management : How do they decide which marketing technology bets to make?

Enterprise Management 49

Enterprise Management Work Management Marketing Management Marketing & Strategy 49

Lead Liaison

AUGUST 10, 2016

Have you got some marketing or sales problems? It’s time to find solutions with marketing automation. Most marketers end up only using marketing automation as a glorified email system, when there is so much more they could be doing! There are many underutilized features. Instead of looking at your marketing automation company as a bunch of really cool features, try to focus more on the solutions that they bring.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Liaison 48

Leadspace

AUGUST 10, 2016

This is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *. B2B lead-generation marketers have all had one (or many): the campaign with unprovable ROI and abysmal lead conversion rates. But a low-performing campaign shouldn’t come as a surprise if you’re not paying attention to the prospects you’re targeting.

Conversion Rate 48

Conversion Rate Top of Funnel Demand Conversion 48

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KEO Marketing

AUGUST 10, 2016

PHOENIX, Ariz., August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. Now in its eighth year, the Marketing Technology Summit is an intense half-day program featuring educational content and networking with industry leaders.

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

Sprout Social

AUGUST 10, 2016

Here at Sprout, we believe that part of a meaningful career is knowing the impact your work has on the big picture. As an engineering manager and Head of Infrastructure, Blake Smith often works on projects that customers will never actually see—but his squad’s work helps our engineering team work faster and smarter to build the always-evolving Sprout platform.

Work Management 52

Work Management Marketing Management Distribution Software 52

Hubspot

AUGUST 10, 2016

M arketing agencies across the U.S. are in the midst of a revenue boom. I n 2015, agency revenue increased 6.5% to a record $46.8 billion. This means more hiring , more promotions, and more new leaders trying to find their footing in the challenging agency landscape. Taking on a new position of power can be a massive adrenaline rush, but the excitement can sometimes get overshadowed by feelings of inadequacy and panic.

Rules 44

Rules Work Management Paid Search Agency Peer-to-peer 44

Content Standard

AUGUST 10, 2016

Robots won’t be taking over the world anytime soon, but their distant relatives could soon find themselves well-employed by brand marketers. Chatbots are quickly entering the mainstream of marketing tools that can offer tangible value to brands. Some industry observers believe they are positioned for rapid adoption in the coming years. In fact, The Economist believes the rise of chatbots will be part of a larger trend toward text-based services.

Marketing AI 43

Marketing AI Tools Brand Identity Branding 43

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

ActiveDEMAND

AUGUST 10, 2016

Do You Use a Marketing Agency? The Debate Regarding In-House and Out-Sourced Marketing Pepsi vs. Coke. Chevy vs. Ford. In-house marketing vs. hiring a marketing agency? The rivalry endures as relentlessly as the cola and car wars. There’s debate regarding whether businesses benefit more from hiring a marketing agency to leverage expertise or using in-house talent to ensure full control over their marketing efforts… which should the business owner choose?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Work Management 40

Brandfolder

AUGUST 10, 2016

Zach Weismann lost his mother to cancer in the fall of 2014. Six months later he and his brother Bradley founded [CancerQ]([link] The goal? A platform that gives people access.

Brand Identity 40

Brand Identity Branding 40

i-Scoop

AUGUST 10, 2016

Marketers always had a tendency to optimize for channels, media and the technologies they used. Up until the arrival of tools to optimize for journeys, touchpoints and individual experiences it was hard to do otherwise. Yet, in practice optimizing for technology is still too often the focal point, even as marketing optimization is more about […].

Optimization 24

Optimization Touchpoints Marketing Practices 24

Biznology

AUGUST 10, 2016

As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The object of this article is to give you a taste of what’s in the book.

Top of Funnel 110

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 110

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Kapost

AUGUST 10, 2016

Here are five reasons why your sales reps should be excited about content. For the last several years now, content marketing has been a buzzword around the globe and across industries. With the ability to consume massive amounts of search engine traffic , a well thought-out content marketing strategy can outperform a Super Bowl commercial for a fraction of the cost.

Cold Calling 66

Cold Calling Paid Search Agency Content Marketing Prospects 66

Hubspot

AUGUST 10, 2016

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

Lead Generation 61

Lead Generation Facebook Generation Leads 61

Contently

AUGUST 10, 2016

Your next computer might not fit in your pocket. Instead, it’ll fit over your eyes. In the past decade, we’ve gone from typing on laptops to swiping on smartphones and tablets. Now, technology companies are competing to take computing out of our hands altogether with virtual reality (VR). A new infographic from eyewear company Frames Direct and infographic design agency Nowsourcing shows us exactly how much VR has evolved through history—and how it might grow in the next few years.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Ad Agencies Facebook 86