Mon.Sep 11, 2017

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Interactive Content Is Saving Financial Services Marketing

Content Standard

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters.

Trending Sources

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group. Content Marketing

Content Strategy Explained (Think of It as a Plane)

ScribbleLive

Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

How to Add Social Media Holidays to Your Marketing Mix

Modern B2B Marketing

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation.

Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Modern Marketing

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy.

5 Pillar Page Examples to Get You Started With Your Own

Hubspot

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other.

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics

Contently

What are your go-to content marketing metrics ? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer.

Media 13

8 Essential B2B Marketing Questions: Ignore these at your peril

Great B2B Marketing

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or […]. B2B Marketing Lead-to-Revenue lead-to-revenue

3 Problems That’ll Keep Me Up at Night After Content Marketing World

Contently

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer.

Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this pressure is to develop a sustainable competitive advantage. A strong competitive advantage can help you win more business and command premium fees.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome

Influitive b2b

You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or.

4 Ways to Use Marketing Data Visualization to Jump Start Your Campaigns

Reachforce

While marketing data undoubtedly reigns as king of campaign development for the modern business, marketing teams face a persistent, often unavoidable problem when it comes to inbound customer data. They have no idea what it all means.

Nailing Down Target Account Selection: How Chorus.ai Informs Their ABM Strategy

Engagio

If you ask five different people what Account Based Marketing (ABM) means to them, you’ll likely get five different answers. For some, it’s simply an iteration of what they’re already doing in the area of demand generation. For others, it signals a completely new shift in strategy.

If You Don’t Have a Sales Lead Management Process You’ll Fail

ViewPoint

James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview.

PR 2

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

CEI Asia: Live streaming — How do drones compare?

Experience Marketing Insights

Using tech to build beautiful brand experience

Terminus Named Top 10 Best Places to Work in Atlanta

Terminus

Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business Chronicle’s list of the Best Places to Work for the second year in a row.

CEI Asia: 5 Golden Rules for Creating Personalised Event Experiences

Experience Marketing Insights

Tips to create personalised brand experience

CEI Asia: How Artificial Intelligence is Revolutionizing Events

Experience Marketing Insights

FreemanXP leader champions the benefits of AR

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.