Mon.Sep 11, 2017

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Content Strategy Explained (Think of It as a Plane)


Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

Trending Sources

Flip yourself into leadership with exponential growth publishing


Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines.

Interactive Content Is Saving Financial Services Marketing

Content Standard

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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How to Add Social Media Holidays to Your Marketing Mix

Modern B2B Marketing

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation.

Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Modern Marketing

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy.

How to Build an Editorial Calendar that Gets Results

BOP Design

An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. Think of an editorial calendar as a guide or a structure for all the content that will be crafted to deliver on your strategic content marketing goals.

Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics


What are your go-to content marketing metrics ? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

5 Pillar Page Examples to Get You Started With Your Own


Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other.

3 Problems That’ll Keep Me Up at Night After Content Marketing World


A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer.

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this pressure is to develop a sustainable competitive advantage. A strong competitive advantage can help you win more business and command premium fees.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome

Influitive b2b

You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or.

4 Ways to Use Marketing Data Visualization to Jump Start Your Campaigns


While marketing data undoubtedly reigns as king of campaign development for the modern business, marketing teams face a persistent, often unavoidable problem when it comes to inbound customer data. They have no idea what it all means.

8 Essential B2B Marketing Questions: Ignore these at your peril

Fusion Marketing Partners

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or […]. B2B Marketing Lead-to-Revenue lead-to-revenue

Nailing Down Target Account Selection: How Informs Their ABM Strategy


If you ask five different people what Account Based Marketing (ABM) means to them, you’ll likely get five different answers. For some, it’s simply an iteration of what they’re already doing in the area of demand generation. For others, it signals a completely new shift in strategy.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

If You Don’t Have a Sales Lead Management Process You’ll Fail


James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview.

PR 2

CEI Asia: Live streaming — How do drones compare?

Experience Marketing Insights

Using tech to build beautiful brand experience

What is Google Analytics and how do you install it?


Google Analytics is a free web analytics service offered by Google. It is the most widely adopted web analytics tool in the world and can be used by small and large websites alike. Should you start using it, too? Why should I use Google Analytics? Installing Google Analytics gives you answers to questions related to the usage of your website and enables you to generate B2B leads with Leadfeeder.

CEI Asia: 5 Golden Rules for Creating Personalised Event Experiences

Experience Marketing Insights

Tips to create personalised brand experience

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Terminus Named Top 10 Best Places to Work in Atlanta


Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business Chronicle’s list of the Best Places to Work for the second year in a row.

CEI Asia: How Artificial Intelligence is Revolutionizing Events

Experience Marketing Insights

FreemanXP leader champions the benefits of AR