Mon.Sep 11, 2017

Content Strategy Explained (Think of It as a Plane)


Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group. Content Marketing

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Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Modern Marketing

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy.

Transforming One-Time Customers Into Returning Buyers

Marketing Insider Group

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […]. The post Transforming One-Time Customers Into Returning Buyers appeared first on Marketing Insider Group. Marketing Strategy

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Shared Media: How to Use the Power of Social to Your Advantage

B2B PR Sense

Shared media is a vital part of the PESO model, which also includes paid, earned, and owned media. Sometimes, however, the lines get blurred between shared media and its earned and owned media counterparts.

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Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics


What are your go-to content marketing metrics ? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer.

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How to Add Social Media Holidays to Your Marketing Mix

Modern B2B Marketing

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation.

4 Ways to Use Marketing Data Visualization to Jump Start Your Campaigns


While marketing data undoubtedly reigns as king of campaign development for the modern business, marketing teams face a persistent, often unavoidable problem when it comes to inbound customer data. They have no idea what it all means.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

If You Don’t Have a Sales Lead Management Process You’ll Fail


James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview.

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this pressure is to develop a sustainable competitive advantage. A strong competitive advantage can help you win more business and command premium fees.

How to Build an Editorial Calendar that Gets Results

BOP Design

An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. Think of an editorial calendar as a guide or a structure for all the content that will be crafted to deliver on your strategic content marketing goals.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Nailing Down Target Account Selection: How Informs Their ABM Strategy


If you ask five different people what Account Based Marketing (ABM) means to them, you’ll likely get five different answers. For some, it’s simply an iteration of what they’re already doing in the area of demand generation. For others, it signals a completely new shift in strategy.

7 Lessons from the First Ever Influencer Marketing Tell All


In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale

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8 Essential B2B Marketing Questions: Ignore these at your peril

Fusion Marketing Partners

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or […]. B2B Marketing Lead-to-Revenue lead-to-revenue

Interactive Content Is Saving Financial Services Marketing

Content Standard

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome

Influitive b2b

You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or.

5 Pillar Page Examples to Get You Started With Your Own


Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other.

4 Requirements for Linking CX to ROI


Article by Ernan Roman Featured on Eighty-one percent of consumers are willing to pay for a better experience, according to the Capgemini’s study “ The Disconnected Customer.” Yet, customers don’t feel that companies are delivering high quality customer experience (CX), and one in five consumers stopped purchasing from a company after a poor experience, Capgemini’s research found.

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CEI Asia: Live streaming — How do drones compare?

Experience Marketing Insights

Using tech to build beautiful brand experience

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

What is Google Analytics and how do you install it?


Google Analytics is a free web analytics service offered by Google. It is the most widely adopted web analytics tool in the world and can be used by small and large websites alike. Should you start using it, too? Why should I use Google Analytics? Installing Google Analytics gives you answers to questions related to the usage of your website and enables you to generate B2B leads with Leadfeeder.

CEI Asia: 5 Golden Rules for Creating Personalised Event Experiences

Experience Marketing Insights

Tips to create personalised brand experience

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Terminus Named Top 10 Best Places to Work in Atlanta


Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business Chronicle’s list of the Best Places to Work for the second year in a row.

CEI Asia: How Artificial Intelligence is Revolutionizing Events

Experience Marketing Insights

FreemanXP leader champions the benefits of AR


GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.