Marketing Insider Group

SEPTEMBER 11, 2017

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group.

Facebook 229

Facebook Lead Scoring Lead Ranking Ads 229

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience d

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Biznology

SEPTEMBER 11, 2017

Lesson for leaders. How can “digital changes everything” work for you? If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines. People’s incomes have stagnated while the wealth of elites has soared. Massive job losses are forecast from AI, robotics, and automation.

Cable 169

Cable Class Mobile Advertising Amazon 169

ViewPoint

SEPTEMBER 11, 2017

James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview. JO: If you've got 10 or 12 departments, and you've got 15 different software programs that this inquiry is going through, and you've got artificial intelligence spitting out results all along the way, someone has to figure out what that process is going to be a

Lead Management 149

Lead Management Sales Leads Marketing Management Sales Qualified Leads 149

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

SEPTEMBER 11, 2017

You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or.

Barriers 157

Barriers Buy ROI Marketing Strategy 157

SEMrush

SEPTEMBER 11, 2017

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for SEMrush users.

Link Building 111

Link Building Ad Building SEO Best Practices 111

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Even though I gave up full-time journalism years ago when I went from overseeing a news site to running editorial and content strategy for Contently, I’ve always held on to that journalist perspective.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Fusion Marketing Partners

SEPTEMBER 11, 2017

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or […].

B2B Marketing 78

B2B Marketing B2B Optimization Marketing 78

Engagio

SEPTEMBER 11, 2017

If you ask five different people what Account Based Marketing (ABM) means to them, you’ll likely get five different answers. For some, it’s simply an iteration of what they’re already doing in the area of demand generation. For others, it signals a completely new shift in strategy. Or maybe ABM is what they’ve been doing all along. They just haven’t called it that.

Account Based Marketing 70

Account Based Marketing ABM Marketing & Strategy B2B Sales 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BOP Design

SEPTEMBER 11, 2017

An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. Think of an editorial calendar as a guide or a structure for all the content that will be crafted to deliver on your strategic content marketing goals. In my experience, one of the main reasons content marketing strategies fail or fall short of meeting objectives is they aren’t founded on a clear editorial calendar or they veer significantly away from the established editorial calendar.

Ad Building 56

Ad Building B2B Thought Leadership Buyer Personas Keywords 56

Content Standard

SEPTEMBER 11, 2017

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters. After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content. It can help to break up the flow by visiting some of my more favorite content sites, but some days I just want something more exciting.

Interactive Marketing 52

Interactive Marketing Marketing Management Service Planning 52

Terminus

SEPTEMBER 11, 2017

Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business Chronicle’s list of the Best Places to Work for the second year in a row. This annual program recognizes the best companies in Atlanta based on anonymous employee surveys by Quantum Workplace.

Account Based Marketing 0

Account Based Marketing Best Practices ABM Lead Scoring 0

The Freeman Company

SEPTEMBER 11, 2017

Using tech to build beautiful brand experience

Ad Building 40

Ad Building Brand Identity Branding 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Walker Sands

SEPTEMBER 11, 2017

Conversion 40

Conversion Marketing Trends 40

The Freeman Company

SEPTEMBER 11, 2017

FreemanXP leader champions the benefits of AR

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, we constantly measure and monitor our marketing efforts.

Marketing Mix 134

Marketing Mix Social Media Social Marketing Media 134

The Freeman Company

SEPTEMBER 11, 2017

Tips to create personalised brand experience

Rules 40

Rules Tips Brand Identity Branding 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Marketing Insider Group

SEPTEMBER 11, 2017

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […]. The post Transforming One-Time Customers Into Returning Buyers appeared first on Marketing Insider Group.

Order 187

Order Purchase Business Marketing & Strategy 187

KoMarketing Associates

SEPTEMBER 11, 2017

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

Youtube 139

Youtube Marketing Report Video Marketing Planning 139

Hubspot

SEPTEMBER 11, 2017

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other. Cool, huh? But it's not just a nice, clean way of organizing content that brings glee to the most Type A of marketers (read: yours truly).

Examples 78

Examples Lead Ranking Lead Scoring Acquisitions 78

ERDM

SEPTEMBER 11, 2017

Article by Ernan Roman Featured on crmirewards.com Eighty-one percent of consumers are willing to pay for a better experience, according to the Capgemini’s study “ The Disconnected Customer.” Yet, customers don’t feel that companies are delivering high quality customer experience (CX), and one in five consumers stopped purchasing from a company after a poor experience, Capgemini’s research found.

ROI 40

ROI Blast Campaigns Merchandising Customer Satisfaction 40

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Hinge Marketing

SEPTEMBER 11, 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this pressure is to develop a sustainable competitive advantage.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96