Mon.Sep 11, 2017

Content Strategy Explained (Think of It as a Plane)


Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

How to Generate Leads Using Facebook (Without Ads)

Marketing Insider Group

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group. Content Marketing

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Transforming One-Time Customers Into Returning Buyers

Marketing Insider Group

A major revenue source that many businesses miss out on is getting single-purchase customers to return for more orders. It’s much cheaper to retain a customer than it is to get a new one, yet many e-commerce businesses don’t tap into this. Converting a current customer into one that returns time and time again requires […]. The post Transforming One-Time Customers Into Returning Buyers appeared first on Marketing Insider Group. Marketing Strategy

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

How to Add Social Media Holidays to Your Marketing Mix

Modern B2B Marketing

Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation.

5 Pillar Page Examples to Get You Started With Your Own


Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page -- and to each other.

Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics


What are your go-to content marketing metrics ? That’s one of the toughest questions for marketers to answer, and one I heard repeatedly at both Content Marketing World and Cannes this summer.

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If You Don’t Have a Sales Lead Management Process You’ll Fail


James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

3 Problems That’ll Keep Me Up at Night After Content Marketing World


A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer.

Report: Baby Boomers Seek Out Marketing Videos on YouTube

KoMarketing Associates

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. The data showed that Baby Boomers had a 10 percent higher view rate of marketing videos on YouTube, compared to Generation Xers and Millennials.

7 Lessons from the First Ever Influencer Marketing Tell All


In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale

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Interactive Content Is Saving Financial Services Marketing

Content Standard

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Strategic Marketing for Professional Services

Hinge Marketing

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this pressure is to develop a sustainable competitive advantage. A strong competitive advantage can help you win more business and command premium fees.

Want To Launch An Advocacy Program? Here Are 3 Hurdles You’ll Have To Overcome

Influitive b2b

You know those things you’re *supposed* to do that are good for you…like…flossing daily? Well, (gross) confession time: I rarely never used to floss. I thought it was a scheme dentists had with the flossing industry! For years, dentists told me that it would come back to haunt me—in the form of gum disease and/or.

Nailing Down Target Account Selection: How Informs Their ABM Strategy


If you ask five different people what Account Based Marketing (ABM) means to them, you’ll likely get five different answers. For some, it’s simply an iteration of what they’re already doing in the area of demand generation. For others, it signals a completely new shift in strategy.

How to Build an Editorial Calendar that Gets Results

BOP Design

An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. Think of an editorial calendar as a guide or a structure for all the content that will be crafted to deliver on your strategic content marketing goals.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

8 Essential B2B Marketing Questions: Ignore these at your peril

Fusion Marketing Partners

“Good questions outrank easy answers” – Paul Samuelson Asking the right questions is crucial to your ability to optimize or […]. B2B Marketing Lead-to-Revenue lead-to-revenue

CEI Asia: Live streaming — How do drones compare?

Experience Marketing Insights

Using tech to build beautiful brand experience

What is Google Analytics and how do you install it?


Google Analytics is a free web analytics service offered by Google. It is the most widely adopted web analytics tool in the world and can be used by small and large websites alike. Should you start using it, too? Why should I use Google Analytics? Installing Google Analytics gives you answers to questions related to the usage of your website and enables you to generate B2B leads with Leadfeeder.

CEI Asia: 5 Golden Rules for Creating Personalised Event Experiences

Experience Marketing Insights

Tips to create personalised brand experience

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Terminus Named Top 10 Best Places to Work in Atlanta


Terminus was named one of the Top 10 Best Places to Work in Atlanta for 2017! Terminus, the leading account-based marketing (ABM) platform, is thrilled to announce we’ve made The Atlanta Business Chronicle’s list of the Best Places to Work for the second year in a row.

CEI Asia: How Artificial Intelligence is Revolutionizing Events

Experience Marketing Insights

FreemanXP leader champions the benefits of AR