Thu.Dec 31, 2020

Is Sales Sabotaging Your B2B Marketing Efforts?

BOP Design

I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue.

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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings.

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A Poem for the New Year

Heinz Marketing

By Sheena McKinney , Executive Assistant to President Matt Heinz at Heinz Marketing. As the year comes to an end, it’s only fitting we stop to reflect. On the good, the bad and even the ugly we’d much rather deflect. They say it’s amazing what a difference a year can make.

5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster

Search Engine Journal

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Create a WooCommerce Checkout Page Popup (The Easy Way)

Optinmonster

Do you want to create a WooCommerce checkout page popup to boost your sales? Successful WooCommerce store owners use a checkout page popup to reduce cart abandonment and increase revenue. But these popups only work if they’re targeted at the right customers at just the right time.

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2020: A Look Back in Revenue Intelligence

InsightSquared

Let’s face it, 2020 has been…err…complicated. Before we turn the page and welcome in the much anticipated new year, we’re taking a look back at all that was accomplished.

What is Technographic Data? (And Why It Matters)

Hubspot

Digital transformation is more than just a buzzword — as noted by Forbes , 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.

B2B Social Media Marketing Platforms Ranked

Visitor Queue

As I am sure you are aware, B2C companies have been using social media for years now. Not only have they been using it, but they have been using it extremely well. I know I am not the only one that has bought something due to an Instagram or another social media advertisement. But given […].

Fuze on setting a strong foundation for its ABM journey

ClickZ

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create SEO Power Pages

seo.co

Table of Contents. Thin Content vs. Quality Content. + The SEO Power Page Process. + A Step-By-Step Look at Creating Your Own SEO Power Page. + A Note on Patience. Need Help With Link Building? SEO.co Has Your Back.

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How to improve social marketing efforts in 2021

Digilant

How to improve social marketing efforts in 2021.

Bionic for Agencies 2021 Capabilities Overview

Bionic

. In this 5-minute video, you’ll learn why Bionic for Agencies is the #1 rated media planning software.

What 2020 Taught Us About B2B Marketing and Sales

TrueInfluence

When the world shut down back in early 2020, everyone had an opinion about what the “new normal” for B2B sales and marketing would look like after we emerged from the global COVID-19 pandemic.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Questions to Ask Your Digital Advertising Vendors

Digilant

The decision to outsource your digital advertising is not one that can be taken lightly. And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals.

How to Password Protect a WordPress Page

Hubspot

Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome its shortcomings”.

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A Closer Look at 2020: Our Most Popular Posts of the Year

B2B PR Sense

Who else is so ready for 2020 to be over? I just wanted to take a moment and celebrate some of the highlights of this year, including a handful of our most popular posts. Looking back on the last year, we covered such topics as personal branding, social media, and content marketing.