BOP Design

DECEMBER 31, 2020

I’d like to say that my career in B2B marketing has been smooth sailing with little to no shocking moments. However, that would be untrue. I can say, though, that many of the most shocking incidents in my too-many-years-to-count career have involved the management, or more correctly mismanagement, of sales leads. While I believe that in many cases it was not intentional, this lead mismanagement was a clear case of sales sabotaging our B2B marketing efforts.

B2B Sales 129

B2B Sales B2B Marketing Work Management Marketing Management 129

Webbiquity

DECEMBER 31, 2020

Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well.

Promotion 253

Promotion POS Business Paid Search Agency 253

Search Engine Journal

DECEMBER 31, 2020

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal.

Content 142

Content Search Marketing Marketing Research 142

The Daily Egg

DECEMBER 31, 2020

What do you do to take care of your health? Perhaps you drink lots of water, exercise regularly, and avoid McDonald’s. But as a business owner, what initiatives have you taken to protect your business health? Are you safeguarding data? Are your passwords strong? Does your company have data loss prevention software? Considering that 77% […]. The post Best Data Loss Prevention Software appeared first on The Daily Egg.

Software 138

Software Best Practices Business Companies 138

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

DECEMBER 31, 2020

By Sheena McKinney , Executive Assistant to President Matt Heinz at Heinz Marketing. As the year comes to an end, it’s only fitting we stop to reflect. On the good, the bad and even the ugly we’d much rather deflect. They say it’s amazing what a difference a year can make. True, but maybe there’s another approach we should take. Ask ourselves instead, what difference did we impart.

Intent 116

Intent Paid Search Agency Positioning Thought Leadership 116

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. After building a Target Account Program, Fuze began testing the waters with one-to-one ABM tactics to zero in on enterprise brands. Before long, the challenge became scaling up while finding the right balance of one-to-one programs to one-to-many.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Visitor Queue

DECEMBER 31, 2020

As I am sure you are aware, B2C companies have been using social media for years now. Not only have they been using it, but they have been using it extremely well. I know I am not the only one that has bought something due to an Instagram or another social media advertisement. But given […]. The post B2B Social Media Marketing Platforms Ranked appeared first on Blog Visitor Queue.

Social Media 53

Social Media Social Marketing B2B Marketing Media 53

Digilant

DECEMBER 31, 2020

How to improve social marketing efforts in 2021. Social media has come to be an important part of marketers’ efforts to reach consumers because of the coronavirus pandemic, and as many shoppers have taken to online shopping it’s time for brands and marketers to up their social media strategy. Digilant CEO, Raquel Rosenthal weighs in on how social is excepted to grow in the new year.

Social Marketing 52

Social Marketing Marketing & Strategy Social Media User-Generated Content 52

Bionic

DECEMBER 31, 2020

. In this 5-minute video, you’ll learn why Bionic for Agencies is the #1 rated media planning software. You’ll see how it delivers perfect media plans, beautiful flowcharts, effortless RFPs and IOs, flawless trafficking, diligent reporting, client dashboards, streamlined reconciliations, and much more! For a live demo, contact support@bionic-ads.com.

Advertising Agencies 52

Advertising Agencies Ad Agencies Media Plans Software 52

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Digilant

DECEMBER 31, 2020

The decision to outsource your digital advertising is not one that can be taken lightly. And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Taking the time to thoroughly interview digital advertising vendors before reaching a decision can give you more confidence and peace of mind in your final choice.

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

InsightSquared

DECEMBER 31, 2020

Let’s face it, 2020 has been…err…complicated. Before we turn the page and welcome in the much anticipated new year, we’re taking a look back at all that was accomplished. It wasn’t an easy year, but it was productive—and we’re proud to play a key role in the advancement of the Revenue Intelligence market. . When it comes to innovation in revenue intelligence—this has been a year that has transformed this industry drastically—for the better.

Sales Management 156

Sales Management Forecasting Enterprise Management Lead Ranking 156

Optinmonster

DECEMBER 31, 2020

Do you want to create a WooCommerce checkout page popup to boost your sales? Successful WooCommerce store owners use a checkout page popup to reduce cart abandonment and increase revenue. But these popups only work if they’re targeted at the right customers at just the right time. And by the end of this article, you will know how to create a WooCommerce checkout page popup that boosts your profits right away.

eCommerce 76

eCommerce Template Display Click Rate 76

seo.co

DECEMBER 31, 2020

Table of Contents. + Thin Content vs. Quality Content. + The SEO Power Page Process. + A Step-By-Step Look at Creating Your Own SEO Power Page. + A Note on Patience. + Need Help With Link Building? SEO.co Has Your Back. Bloggers and small business owners often complain that they find it challenging to gain traction with SEO and online visibility – particularly with Google search results.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

DECEMBER 31, 2020

Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome its shortcomings”. So why this continued passion for passwords despite their potential problems?

CMS Development 78

CMS Development User-Generated Content Validation Marketing Websites 78

The Customer

DECEMBER 31, 2020

Whether to break a bad habit or to form a good one, one thing remains the same: our brain will fight tooth and nail to kill our motivation, keeping us from staying on track with our New Year’s resolutions. In Marvel’s Doctor Strange, the namesake hero traps the bad guy Dormammu in a time loop. Dormammu, fed up with reliving the same moment repeatedly, finally accepts defeat.

Trigger Marketing 52

Trigger Marketing Act-On Fulfillment Comparison 52

Hubspot

DECEMBER 31, 2020

Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals , even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem. Part of the presentation platform’s popularity stems from its familiarity — many organizations still run Microsoft-first IT software environments, making PowerPoint the obvious choice for straightforward presentation design.

Rules 101

Rules Verticals Paid Search Agency Practices 101