Fri.Jun 10, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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Using A Personal Brand To Sell

Marketing Insider Group

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […].

6 Ways to Make Your Data Analysis More Reliable

Reachforce

In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Webinar Recap: The B2B Customer Journey

Hive9

For years now, marketers have been watching the customer journey shift. More and more, customers want to self-educate as much as possible before reaching out to a salesperson, even when it comes to B2B purchases. Hive9

More Trending

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors.

Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION.

How utilized is marketing automation today? An expert weighs in

chiefmartech

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms.

‘Ground Control to Silicon Valley,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were either lamenting or cheering Gawker’s bankruptcy… The Atlantic: A Computer Tried (and Failed) to Write This Article. Selected by Noah Waldman, editorial intern. It seems as though machines are just about able to do anything people can. They’ve been replacing us in a manufacturing capacity for millennia and are getting more effective with each iteration.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Top 5 Free Digital Marketing Certifications in 2016

Fathom

Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. They come with printable certificates.). 1) Google Analytics. Of course, you knew this was going to be the first on the list. And if you didn’t, you better get to clicking over to the sign-up page to get started.

How to Beat Dunbar’s Number with MarTech

Marketo

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy.

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SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks

SnapApp

“Smarter summers. Brighter futures,” is the official slogan of the National Summer Learning Association (NSLA) , a non-profit devoted to increasing summer learning opportunities for students. Here at SnapApp, we couldn’t agree more.

Plan 62

B2B Marketing to Millennials

KEO Marketing

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

A Simple Guide to Navigating Trending Content

Hubspot

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

What Will Mobile Marketing Look Like in the Next Decade?

Content Standard

In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Each year seemed to bring small and lighter models, with little features like “flip” cases, walkie-talkie style calls, and the first text messaging services.

How to Find Time to Meditate at Work [Infographic]

Hubspot

Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done.

The Pitfalls of Scaling Content

LEADership

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing after customers if a well-designed and executed campaign will bring them right to your website?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Resources for Creating & Sourcing Animated GIFs

DivvyHQ

Did you know that next year, the GIF file format will be celebrating its 30th birthday? That’s right folks… According to Wikipedia, the Graphics Interchange Format was originally created by CompuServe back in 1987.

What is Full-Funnel Marketing and Why Should B2B Marketers Care?

Leadspace

If you’re in B2B marketing – especially lead generation or demand generation – you probably feel inundated by buzzwords from people trying to sell you something. We’re just as guilty of it is anyone: predictive analytics, predictive marketing, account-based marketing (ABM), etc.

#SproutChat Recap: Supporting & Rewarding Your Brand Advocates

Sprout Social

You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it’s vital to pay attention to and recognize the supporters who promote you.

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B-to-B Dream Team Q&A: Kate Lechowicz of NetApp

The Freeman Company

Powerful personalization leads to authentic connections

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

B2B Marketing News Roundup – June 10, 2016

Leadspace

So at least this week was a real week, with five working days, and Monday feeling like a Monday and Friday feeling like a Friday. Ease yourself into Fred Flintstone mode with a few tall, cold news items. Martech, Marketing and Sales Industry News and Ideas. I bogged down in the details of what got hacked where, but something happened to 32 million Twitter passwords, and it looks like it wasn’t a good something.