Fri.Jun 10, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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Using A Personal Brand To Sell

Marketing Insider Group

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […].

Webinar Recap: The B2B Customer Journey

Hive9

For years now, marketers have been watching the customer journey shift. More and more, customers want to self-educate as much as possible before reaching out to a salesperson, even when it comes to B2B purchases. Hive9

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing.

More Trending

Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION.

How utilized is marketing automation today? An expert weighs in

chiefmartech

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms.

‘Ground Control to Silicon Valley,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were either lamenting or cheering Gawker’s bankruptcy… The Atlantic: A Computer Tried (and Failed) to Write This Article. Selected by Noah Waldman, editorial intern. It seems as though machines are just about able to do anything people can. They’ve been replacing us in a manufacturing capacity for millennia and are getting more effective with each iteration.

The Top 5 Free Digital Marketing Certifications in 2016

Fathom

Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. They come with printable certificates.). 1) Google Analytics. Of course, you knew this was going to be the first on the list. And if you didn’t, you better get to clicking over to the sign-up page to get started.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How to Beat Dunbar’s Number with MarTech

Marketo

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy.

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SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks

SnapApp

“Smarter summers. Brighter futures,” is the official slogan of the National Summer Learning Association (NSLA) , a non-profit devoted to increasing summer learning opportunities for students. Here at SnapApp, we couldn’t agree more.

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B2B Marketing to Millennials

KEO Marketing

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).

What Will Mobile Marketing Look Like in the Next Decade?

Content Standard

In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Each year seemed to bring small and lighter models, with little features like “flip” cases, walkie-talkie style calls, and the first text messaging services.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

A Simple Guide to Navigating Trending Content

Hubspot

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

What is Full-Funnel Marketing and Why Should B2B Marketers Care?

Leadspace

If you’re in B2B marketing – especially lead generation or demand generation – you probably feel inundated by buzzwords from people trying to sell you something. We’re just as guilty of it is anyone: predictive analytics, predictive marketing, account-based marketing (ABM), etc.

#SproutChat Recap: Supporting & Rewarding Your Brand Advocates

Sprout Social

You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it’s vital to pay attention to and recognize the supporters who promote you.

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B-to-B Dream Team Q&A: Kate Lechowicz of NetApp

The Freeman Company

Powerful personalization leads to authentic connections

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

B2B Marketing News Roundup – June 10, 2016

Leadspace

So at least this week was a real week, with five working days, and Monday feeling like a Monday and Friday feeling like a Friday. Ease yourself into Fred Flintstone mode with a few tall, cold news items. Martech, Marketing and Sales Industry News and Ideas. I bogged down in the details of what got hacked where, but something happened to 32 million Twitter passwords, and it looks like it wasn’t a good something.

The Pitfalls of Scaling Content

LEADership

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing after customers if a well-designed and executed campaign will bring them right to your website?

How to Find Time to Meditate at Work [Infographic]

Hubspot

Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done.

Resources for Creating & Sourcing Animated GIFs

DivvyHQ

Did you know that next year, the GIF file format will be celebrating its 30th birthday? That’s right folks… According to Wikipedia, the Graphics Interchange Format was originally created by CompuServe back in 1987.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.