Fri.Jun 10, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.". So how can you get some of that transformational juice for your own B2B small business or larger company?

Using A Personal Brand To Sell

Marketing Insider Group

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […]. The post Using A Personal Brand To Sell appeared first on Marketing Insider Group. Content Marketing

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Tools Marketers Need For Cross Channel Marketing Attribution

Oracle

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. According to the research, 57.6%

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing. The marketing operations team is the OS of the marketing department. Yet we don’t have a centralized technology that can run all of marketing, from advertising to reporting.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

More Trending

What Will Mobile Marketing Look Like in the Next Decade?

Content Standard

In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Each year seemed to bring small and lighter models, with little features like “flip” cases, walkie-talkie style calls, and the first text messaging services. To many, it felt like an unimaginable luxury, the quintessential sign of the future as now.

‘Ground Control to Silicon Valley,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were either lamenting or cheering Gawker’s bankruptcy… The Atlantic: A Computer Tried (and Failed) to Write This Article. Selected by Noah Waldman, editorial intern. It seems as though machines are just about able to do anything people can. They’ve been replacing us in a manufacturing capacity for millennia and are getting more effective with each iteration.

How utilized is marketing automation today? An expert weighs in

chiefmartech

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. As a terrific example of this new breed of agency, I was very interested in his perspective on several of the most popular marketing technology topics being discussed these days. What was your professional background before launching Pedowitz Group?

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up. Both are working toward different, conflicting metrics.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Beat Dunbar’s Number with MarTech

Marketo

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Robin Dunbar, a British anthropologist, found that there was a correlation between a primate’s brain size and the average social group size they were able to maintain. He discovered by accident that for humans, the magic number is 150 people. This means that, according to Dunbar’s Number, the number of stable relationships you can maintain is 150.

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The Top 5 Free Digital Marketing Certifications in 2016

Fathom

Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. They come with printable certificates.). 1) Google Analytics. Of course, you knew this was going to be the first on the list. And if you didn’t, you better get to clicking over to the sign-up page to get started.

SnapApp Summer School: Better Marketing Campaign Planning in 5 Weeks

SnapApp

“Smarter summers. Brighter futures,” is the official slogan of the National Summer Learning Association (NSLA) , a non-profit devoted to increasing summer learning opportunities for students. Here at SnapApp, we couldn’t agree more. With summer upon us – the sun scintillating on the horizon, the smell of sunscreen, late and long twilights – it can be easy to push off your fall marketing campaign planning and just, you know, lay in the grass all day.

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B2B Marketing to Millennials

KEO Marketing

Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

A Simple Guide to Navigating Trending Content

Hubspot

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on. As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them.

#SproutChat Recap: Supporting & Rewarding Your Brand Advocates

Sprout Social

You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it’s vital to pay attention to and recognize the supporters who promote you.

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What is Full-Funnel Marketing and Why Should B2B Marketers Care?

Leadspace

If you’re in B2B marketing – especially lead generation or demand generation – you probably feel inundated by buzzwords from people trying to sell you something. We’re just as guilty of it is anyone: predictive analytics, predictive marketing, account-based marketing (ABM), etc. And then along comes Matt Heinz from Heinz Marketing and lays “ Full Funnel Marketing ” on you. Matt Heinz.

B-to-B Dream Team Q&A: Kate Lechowicz of NetApp

The Freeman Company

Powerful personalization leads to authentic connections

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

B2B Marketing News Roundup – June 10, 2016

Leadspace

So at least this week was a real week, with five working days, and Monday feeling like a Monday and Friday feeling like a Friday. Ease yourself into Fred Flintstone mode with a few tall, cold news items. Martech, Marketing and Sales Industry News and Ideas. I bogged down in the details of what got hacked where, but something happened to 32 million Twitter passwords, and it looks like it wasn’t a good something.

The Pitfalls of Scaling Content

LEADership

If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. After all, why would you want to spend your time chasing after customers if a well-designed and executed campaign will bring them right to your website? Content marketing is a wonderful tool when it comes to reaching a wider audience, driving traffic, and increasing your sales, but scaling up your content production can backfire if you’re not careful.

How to Find Time to Meditate at Work [Infographic]

Hubspot

Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make you more efficient and productive in the end -- and you may even find more satisfaction with your work when it is done. But whether the stress you're feeling is in healthy doses or not, there are ways to make it more manageable. It turns out that 42% of Americans say they aren’t doing enough to manage their stress.

Resources for Creating & Sourcing Animated GIFs

DivvyHQ

Did you know that next year, the GIF file format will be celebrating its 30th birthday? That’s right folks… According to Wikipedia, the Graphics Interchange Format was originally created by CompuServe back in 1987. Since then, the format has certainly evolved, heated debates on it’s pronunciation have ensued (even within the DivvyHQ office), and animated GIFs have become one of the most popular ways to deliver simple animation and video snippets to our socially-networked lives. For the Record.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.