Fri.Apr 19, 2024

article thumbnail

Email Marketing Tips for Brick-and-Mortar Stores

SendX

It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.

article thumbnail

The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.” What if the greatest salespeople on the planet are the opposite of who you think they are?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As lead gen grows on social media, marketers discuss what’s working

Martech

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 110
article thumbnail

Should Your Brand Shout Its AI and Marketing Plan to the World?

Content Marketing Institute

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Planning 101
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders in this field, it is our responsibility to adapt and evolve. It’s not enough to just comply with regulations. We must always serve the best interests of consumers.

More Trending

article thumbnail

Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

article thumbnail

How to Craft Brand Stories that Sell with The Message Design Institute’s Tamsen Webster

Content Standard

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why trad

article thumbnail

Adobe’s AI Assistant brings tl;dr to your documents

Martech

Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s).

Pricing 91
article thumbnail

Automating Customer Service & Employee Tasks for Better CX

CMSWire

A key issue arises from not connecting the dots between automating employee tasks and its ultimate impact on customer satisfaction. Continue reading.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Comarch Holds New Webinar – Top Loyalty Trends: Industry-Specific Ideas 2024 by Comarch

Martech

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting.

Loyalty 90
article thumbnail

5 Ways Diversity and Inclusion Impact the Customer Experience

CMSWire

For brands to offer the best customer experiences possible, they need to focus on diversity, equity and inclusion. Here's why. Continue reading.

article thumbnail

Embracing Transformation at the 2024 Forrester B2B Summit

Televerde

As we approach the middle of the decade, it’s clear that the business landscape is going through a major transformation. With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team.

article thumbnail

Did Meta Just Top ChatGPT With Its Release of Llama 3's Meta AI?

CMSWire

Meta's taking on the giants of AI development with its latest large language model. Continue reading.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning. The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference. By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve custom

article thumbnail

Will AI End Traditional Search Engine Marketing?

CMSWire

Gartner’s report spells doom and gloom, but only if marketers let it. Continue reading.

article thumbnail

Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

[ps2id id=’introduction’ target=”/]In every B2B demand generation company , B2B email marketing is a vibrant avenue for seasoned business-to-business marketers, offering various tools such as marketing segmentation, automation, and personalization. Yet, the essence of success lies not merely in crafting inventive strategies but in diligently scrutinizing their outcomes.

article thumbnail

6 Digital Sales Hacks On-Demand Webinar

Sana Commerce

Discover effective sales hacks to empower commercial teams As a commercial leader, you understand the complexities involved in driving sales. The burden placed on your teams is high, with demanding B2B customers whose complex orders can be time-consuming. Learn how to focus energy on new opportunities that drive revenue for your business with our this on-demand video.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

6 Tips to Stretch Your Event Budget with AV

The Freeman Company

When your goal is to deliver a show-stopping event that doesn’t break the bank, it’s time to put a spotlight on smart AV planning.

Tips 52
article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets.

article thumbnail

What Are The Benefits Of Hiring Ads Agency?

Valasys

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In most cases, businesses will keep drawing attention to keeping those roles inside a company. However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

Which Social Media Channels Should Your Brand Focus On?

Content Standard

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” They hopped on the platform and did their best to make a splash. More than six months later, was the rush worth the payoff? This is a familiar story in marketing.

article thumbnail

Nail Your Mobile Landing Page: Top Examples + Best Practices for 2024

Optinmonster

Do you want to create a mobile landing page that will encourage visitors to buy your products? When creating your landing pages, you have to keep mobile in mind. In the United States alone, there will be an estimated 187 million active mobile shoppers in 2024. If your landing pages load slowly, look bad, or function poorly on mobile, then you risk losing a ton of potential customers.