Fri.Jun 21, 2024

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3 traits of an effective marketing CRM product owner

Martech

Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?

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THE Marketer's Guide on Launching an Affiliate Email Campaign

SendX

Affiliate marketing is familiar to most people who spend part of their lives online. It’s the basic term for digital marketers, while affiliate programs have probably targeted every casual Internet surfer. Whenever you come across messages like “this post contains affiliate links” or hear a YouTube blogger encouraging the audience to click the link in the video description, affiliate marketing campaigns have reached their objectives.

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The Marketing Book Podcast: “Blue Goldfish 2.0” by Stan Phelps

The Forward Observer

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher About the Book In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experienc

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Unlock Insights With ZoomInfo Copilot’s AI-Powered Account Summaries

Zoominfo

In a ruthlessly competitive market, deep account knowledge can tip the scales between a stalled deal and a successful sale. Enter ZoomInfo Copilot , an AI-fueled sales tool that effortlessly summarizes the essential information for any account, giving sellers the ability to engage confidently and win more deals. Here’s how it works. The Power of AI-Generated Account Summaries ZoomInfo Copilot uses artificial intelligence to create comprehensive account summaries.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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What HubSpot’s LinkedIn integration means for the future of sales and marketing

Martech

HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.

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6 Degrees of Kevin Bacon: A Blueprint for Effective Customer Referrals

CMSWire

Diverse networks loosely link people to many more social circles, just like Kevin Bacon is connected to so many Hollywood cliques. Continue reading.

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Less Searching, More Selling: ZoomInfo Copilot’s AI Account Prioritization

Zoominfo

For sales teams, finding the right accounts to target is both critical for success and annoyingly tedious. ZoomInfo Copilot’s AI Account Prioritization feature addresses this challenge head-on, delivering the most relevant accounts directly to sales teams, enabling them to spend more time building relationships and closing deals. Cutting Through the Noise With Key Data Points ZoomInfo Copilot’s AI Account Prioritization feature works by spotlighting the accounts that matter most to each in

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Did Cannes Lions Awards Just Say Content Beats Advertising?

Content Marketing Institute

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

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Target Account Digests: Engage Buyers at the Right Time With ZoomInfo Copilot

Zoominfo

Engaging the right buyers at the right time is the key to success for any sales team. ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Here’s how ZoomInfo Copilot alerts you to your most promising prospects when they generate high-value signals, allowing you to act fast and maximize your chances of success. 3 Key Features of the Personalized Target Account Digest

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Brands Are Looking For A Man In Finance

Atomic Reach

Hi all, are you looking for a man in finance? Well, I’m not that guy, but have you heard this viral song on TikTok? Megan Boni (@girl_on_couch), the creator of the song about an “ideal” romantic partner, has garnered significant attention from brands and the online community.

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Advocating with Confidence for Yourself and Others

Choozle

Advocacy in the area of Diversity, Equity, Inclusion, and Belonging (DEIB) is a crucial skill in today’s diverse world. Whether standing up for yourself or others, confident advocacy fosters an inclusive environment where everyone feels valued and heard. This blog offers strategies, examples, and preparation processes to advocate effectively in both personal and professional settings, whether interacting with new acquaintances or familiar faces.

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Are you selling me a real Prada bag or a fake?

Martech

As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions of Louis Vuitton and Prada bags, Rolex and Cartier watches for sale at understandably low prices. After all, if you’re buying a supposedly luxury item from an unlicensed street vendor, you should assume it’s fake.

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A Beginner’s Guide To Social Media Personal Branding

CopyBlogger

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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8 Simple Ways To Quickly Boost Sales With Hyperlocal Marketing

Optinmonster

Did you know that 88% of people who search for a local business on their smartphones either call or visit the business within 24 hours? Or that 46% of the searches on Google have local buying intent? These statistics suggest that there’s a huge opportunity to grow your business away from the online noise of digital marketing, paid ads, and social media.

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Unlocking the Power of Data: The Value of Data Governance

Engagio

Discover how data governance boosts decision-making, compliance, and efficiency. Unlock your data's potential today!

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Square Zero: 5 Survival Tips for Better Keyword Research

Top Rank Marketing

It’s a situation you have never before found yourself in. It is fraught with anticipation— and potentially danger. Oftentimes it can be the difference between success or failure. It is the square zero experience, and if you find yourself developing a keyword glossary that will drive your digital marketing campaigns for an indefinite amount of time, you might be in one.

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Leveraging Ad Formats for Maximum Impact: Performance Insights Across LinkedIn and Facebook from Metadata.io

Metadata

Navigating the world of social media ads can be a puzzle, but we’ve got some pieces that fit perfectly. At Metadata.io, our recent study on ad formats across LinkedIn and Facebook reveals which ones deliver the best bang for your buck. LinkedIn Insights: Convo Ads are the star performers with a return on investment (ROI) of 106x and an impressive $262M in influenced opportunities from a $2.5M spend.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Millennials and Gen Z: Marketing Tactics That Work

US Data Corporation

Understanding how to engage Millennials and Gen Z is crucial for any brand aiming for success. These generations, born between 1981 and 2012, are distinct in their values, behaviors, and expectations. Engaging Millennials and Gen Z requires a nuanced understanding of their unique characteristics. We've laid a strong groundwork you can follow for how to engage them.

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Optimizing B2B Campaigns: A Data-Driven Look at Channel and Audience Performance on Metadata.io

Metadata

With increasing complexity and competition across the B2B landscape, navigating advertising channels and campaigns can leave you guessing — and the stakes are as high as ever. If you’re looking for more certainty and confidence with your own execution, consider the latest analysis and actionable insight from Metadata.io that will add precision to your practice.

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How a Fractional Marketing Team Fills the Gaps & Drives Results

The Marketing Blender

Is your marketing team feeling stretched thin, struggling to keep up with the restless demands of the digital landscape? Or perhaps you’re a smaller business owner who doesn’t have the resources to hire a full-fledged marketing department. If so, a fractional marketing team is an option to seriously consider. This flexible and cost-effective approach to marketing execution allows you to access a team of experts who can fill your skill gaps and drive real results.

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The Role of a Content Marketing Agency in Scaling Personalization

ClearVoice

In today’s world, personalized content isn’t just a nice-to-have — it’s essential for forging strong customer relationships. However, scaling personalization poses significant challenges, particularly without the right expertise and resources. In this video and post, we’re going to explore how you can leverage a content marketing agency to scale your content personalization.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Empower your buyers with Expivi’s visual 3D product configurator

Sana Commerce

Tired of manual product configuration and missed sales opportunities? Expivi’s visual 3D product configurator, now available on Sana Commerce Cloud , revolutionizes the B2B buying experience, giving your customers the power to design their ideal products and driving revenue growth for your business. The problem: Complex products, complex challenges For many B2B sellers, selling complex products that require configuration, consist of multiple components, or traditionally need to be seen in

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Demystifying AI: A Glossary of the Terms You Need to Know

Acrolinx

AI is a rapidly developing and so are the terms we use when talking about it. Demistify these terms with this AI glossary. The post Demystifying AI: A Glossary of the Terms You Need to Know appeared first on Acrolinx.

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Demand Generation vs. Demand Capture: Which Strategy is Best for You Right Now?

Inbox Insight

Demand generation and demand capture are two critical yet distinct components of an effective marketing and sales strategy for B2B companies. While both aim to drive revenue growth, they approach this goal from different angles. This article will explore the nuances between demand generation and demand capture, their respective goals, tactics, and benefits.

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Apple + OpenAI Math: Notebook From a Week in Silicon Valley

CMSWire

Thoughts and observations from a week inside (and around) Silicon Valley's tech campuses. Continue reading.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The B2B Influencer Marketing Software You Need to Succeed

Top Rank Marketing

Working with influencers is a hot topic for marketers everywhere. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? According to the 2023 B2B Influencer Marketing Report , 53% of respondents agreed identifying, qualifying and engaging with the ideal influencers was the most significant challenge in their influencer marketing program.

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Is AI Your New Shopping Buddy?

CMSWire

When is the perfect time to approach a customer? Continue reading.

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12 (Human) AI Influencers You Need to Know

Salesforce Marketing Cloud

The number of voices opining about AI is growing, and deafening. Pinpointing the ones that are worth listening to can be tough. As AI reshapes industries, including yours, you need to stay in the know by following a handful of individuals playing key roles in the revolution. The people influencing AI aren’t just those building the technology. This list includes individuals from academia and technology, writers chronicling the AI revolution, and those hoping to shape ethics and regulation.

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