Marketing Insider Group
JUNE 15, 2017
Content marketing is on the rise. In 2017, it’s one of the more popular subjects on the Web. Almost every respectable business and marketing publication has already published at least a couple of articles where they point out the importance of adding content marketing to your already established marketing arsenal. This is because content marketing […].
ViewPoint
JUNE 15, 2017
Some companies have several inside departments to take in, qualify, nurture, and filter sales leads to such a finite extent that few leads go to anyone. If the raw lead count is high but there is a mere trickle going to the salespeople, you have a substantial problem. You are: Delaying talking to buyers and reducing your chances of making the sale by 50%, because salespeople, on average, aren’t getting the leads until weeks after they’re created.
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Marketing Insider Group
JUNE 15, 2017
Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” But what about your competitors? Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting. However, many […].
Tomorrow People
JUNE 15, 2017
Blogs: they are difficult, time-consuming and very manual. So what's the solution? Automating them of course! This blog will show you how to master this and end all of your problems with blogs once and for all.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
JUNE 15, 2017
These days, everybody has a plan to transform his or her business. Big companies aim to make the way they deliver services and products and how they interact with customers more digitized and more consumer-oriented. This increasing trend focusing on changing, improving, and radically transforming a business denotes a growing awareness about how society has been evolving and has been affected by innovation coming from different areas, such as technology and digital. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
JUNE 15, 2017
Would you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not. Why? Because they have different tastes and are looking for different things. Sure, they’re both birthday cards but you can’t just reuse the same card for a different purpose. The same goes for video (or any content, for that matter) across different social platforms.
KEO Marketing
JUNE 15, 2017
Lead generation is more than just generating as many leads as possible. Properly done, lead generation results in leads of the highest quality that engage with your brand and convert to revenue. You can measure your lead generation program’s success by: The quality of leads generated. The leads that convert to revenue. Metrics that prove your program’s value to your company’s bottom line.
Leadspace
JUNE 15, 2017
Summer is fast approaching (well, technically it’s already here), which means the hardest time of year to stay productive at the office is upon us. Let’s face it, it’s only mid-June, and most of us are already thinking about our late-July/August vacation plans (or depressing lack thereof, as the case may be). But you’ll still be spending more time in the office than out of it over the summer.
Hubspot
JUNE 15, 2017
We're living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you're just beginning to think about starting a business, or already drafting a formal document with your current business goals, it's crucial to clearly define the scope of every aspect of the company -- from mission, to target customers, to funding and finances, and beyond.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Kapost
JUNE 15, 2017
Did you know Albert Einstein, Steve Jobs, and Mark Zuckerberg each wore the same outfit every day? They claimed eliminating the routine task of choosing what to wear gave them space to. The post Optimize Your Workflow and Better Your Content the Kapost Way appeared first on Kapost Content Marketing Blog.
Onstream Media
JUNE 15, 2017
Webinars are one of the most important parts of any integrated marketing strategy. Whether you're just starting your journey with webinars, or they are already part of your content marketing strategy, marketing this infographic will fill you in on what to really to expect after your event. View Infographic.
JotForm
JUNE 15, 2017
We’re excited to offer our newest integration with Worldpay US, which allows you to process payments through any online form. While Worldpay has long been available as a payment option to our United Kingdom users, Worldpay US makes it an option to all of our US-based users, as well!
KEO Marketing
JUNE 15, 2017
KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. PHOENIX, Ariz., June 15, 2017 — KEO Marketing , a full-service business-to-business (B2B) marketing agency, won an American Marketing Association Phoenix (AMA) Spectrum Award for the development of a new industrial website, ComRent.com, and search engine optimization campaign results.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
JUNE 15, 2017
With summer in our hearts, and in season, we’re happy to announce that SnapApp has a new Director of Demand Generation. His name is David Cunnigham , and he’s taking over to help our marketing teach other marketers how to unleash their potential with interactive content. . To help introduce him as a new SnapApp member, we did a quick Q&A with David so you can get to know some of his insights, thoughts on demand gen strategy, and the future of modern marketing. .
Akoonu
JUNE 15, 2017
Losing more than 3 of every 10 people on your staff each year frankly seems ridiculous. However, in Sales that’s often reality. Taking both voluntary and involuntary departures into account, Sales rep turnover is reported as high as a staggering 34% annually ¹.
RebelMouse
JUNE 15, 2017
It's awesome when your content takes off and starts to go "viral." But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further? This is where Velocity Alerts, unique to the RebelMouse platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social.
Varicent
JUNE 15, 2017
Today's conversation is with Carol Leaman , CEO of Axonify , about how and why she built a Revenue Operations team. To start off, give me the 30-second pitch on Axonify. Axonify is the world's first employee knowledge platform. We deliver a three-minute a day bite-sized, gamified, and personalized learning experience to employees in corporations that result in behavior change once they acquire knowledge.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Exo B2B
JUNE 15, 2017
Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data: better understanding of the community, publications data analysis, activities analysis, knowing influencers and competitors … The objective of this tool is to provide a strategic advantage through a detailed an
EverString
JUNE 15, 2017
The post Customer Spotlight: Amir Shobeiri, NikaLabs appeared first on EverString.
The Freeman Company
JUNE 15, 2017
Fuel your event portfolio with high-octane market research
Terminus
JUNE 15, 2017
What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to the right contacts in your target accounts. Ever since I published Account-Based Marketing for Dummies last spring, there have been so many questions about how B2B marketing teams can actually do ABM.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Walker Sands
JUNE 15, 2017
KoMarketing Associates
JUNE 15, 2017
As marketing videos become more prevalent, new research suggests that this content is playing a significant role during the buying process. The “State of Social Video: Marketing in a Video-First World” infographic from Animoto recently showed that over the past month (survey published in June 2017), 64 percent of online video consumers indicated that watching a marketing video on Facebook had influenced a purchase decision.
QuanticMind
JUNE 15, 2017
Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. (pictured: @GinnyMarvin , @cchaitanya , @Realicity , @coryhenke ). SMX Advanced 2017, Day 2. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords .
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