Litmus

MAY 20, 2022

Email marketing doesn’t end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems.

Marketing AI 96

Marketing AI CAN-SPAM Deliverability Webinar Metrics 96

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. In the webinar we touched on the major search engine updates and asked our audience how those changes impacted their businesses.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. In the webinar we touched on the major search engine updates and asked our audience how those changes impacted their businesses.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

xiQ

APRIL 6, 2020

87% of content marketing efforts are spent on converting prospects into customers. Source: xiQ Content Marketing Report, March 2020). In this webinar, you will learn how AI is used to: Generate fresh content, regularly, in record time at a lower cost. Project domain expertise and build brand reputation.

Content Marketing 87

Content Marketing Marketing Management Webinar Metrics Content 87

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Outgrow

MARCH 24, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Samuel Thimothy for our monthly podcast – ‘ Marketer of the Month ’! Shifting to retention in an established market 3. Business in the age of AI-disrupting industries About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

SmartBug Media

APRIL 2, 2020

In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost to keep their teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Convert

AUGUST 10, 2020

Conceptualize a Persuasive Onboarding Strategy to Attract Users. Luckily, in the customer support domain, there are multiple ways to onboard customers in a sustainable manner. This is where assets and resources such as tutorials, onboarding emails, etc. can turn out to be a game-changer. The operating word being ‘First.’

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Ask follow up questions.

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year. Welcome to 2023!

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Brightedge

NOVEMBER 23, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. In the webinar we touched on the major search engine updates and asked our audience how those changes impacted their businesses.

Webinar Metrics 59

Webinar Metrics SEO SERP Tagging 59

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. Check out a recording of the webinar. In the webinar we touched on the major search engine updates and asked our audience how those changes impacted their businesses.

Webinar Metrics 52

Webinar Metrics SEO SERP Tagging 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Leadspace

DECEMBER 13, 2016

As we end 2016 , it’s strange to consider how far industry thinking in B2B marketing has come in just a few short years. It’s an approach every savvy marketer today recognizes as woefully simplistic. That’s where account-based marketing comes in. Of course, account-based marketing isn’t really anything new per sa.

Account Based Marketing 67

Account Based Marketing CRM Marketing AI ABM 67

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Prospecting is what happens in between: From leads … Sales and marketing source leads. Ask marketing for help with a new pitch.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. Website visits at competitor sites, webinar attendance, downloads, product reviews, social media interactions, and online subscriptions to publications in your industry or sector are fair game for third-party intent data insights. Reading Time: 4 minutes.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. We wanted to know if our core persona who we marketed these content offers to still liked PDFs and found them useful. What We Do.

Hubspot 76

Hubspot Inbound Marketing Template Domain 76

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Welcome to Unprompted, a podcast about AI marketing.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Boosted email deliverability with custom tracking domains. Superpowered sales forecasting with AI. Centralized insights with marketing reporting collections.

Forecasting 96

Forecasting Enterprise Management Marketing Management Hubspot 96

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

BenchmarkONE

JANUARY 3, 2019

Attracting subscribers to your small business email list takes a combination of great creative, marketing prowess, technical know-how, and a dash of luck. It may leave you wondering how the big companies do it – how do corporations grow their email lists to tens of thousands of eager subscribers? Email signatures.

Small Business Marketing 78

Small Business Marketing Ad Building Ad Exchange Business 78

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12)

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Animalz blog

OCTOBER 26, 2023

A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Then ChatGPT happened, followed by Google announcing the Search Generative Experience (SGE) initiative — AI-generated summaries integrated into Google’s search results. How much site traffic will AI take away?

Traffic 87

Traffic Organization Top of Funnel Work Management 87

Valasys

MAY 22, 2020

The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Inbox Insight

DECEMBER 21, 2021

Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? We guarantee the best performers in your target market are…. Over the last 12 months we’ve seen a surge in demand for custom competitor and market intelligence. Videos, webinars, whitepapers, blogs?

Advertising Benchmark 98

Advertising Benchmark Work Management Ideal Customer Profiles Marketing Management 98

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Scoop.it

SEPTEMBER 7, 2023

Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way. This article will discuss various strategies for streamlining content curation , including the use of content curation platforms, artificial intelligence/machine learning and RSS feeds.

Curation 79

Curation Marketing AI Process RSS 79

Salesforce Marketing Cloud

JANUARY 30, 2024

The inbox: If you can make it there, you can make it anywhere in email marketing. When brands send messages to a large audience, they must navigate rules intended to protect users from getting a lot of spam. What are 4 best practices for improving email deliverability? Deliver and win What is email deliverability?

Deliverability 110

Deliverability Practices Tools Marketing AI 110

Rev

MAY 21, 2018

To be sure, intent data should be one of many signals marketers use to identify when companies are in market. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Onalytica B2B

JANUARY 11, 2018

WHAT AREAS OF ARTIFICIAL INTELLIGENCE ARE YOU MOST PASSIONATE ABOUT? For healthcare to be truly transformed using AI, accessibility is absolutely key. OUTSIDE OF ARTIFICIAL INTELLIGENCE WHO ELSE INFLUENCES YOU ? The new definitions of diseases, their ontologies and classifications. 12 months….

Communities 159

Communities Domain Paid Search Agency Rules 159