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Why Marketing Content Will Continue to Suck in the Age of Artificial Intelligence (A.I.)

Marketing Craftmanship

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

However, if you do go with adding to your in-house team, be sure that your top candidates’ portfolios demonstrate knowledge of your new target markets as well as competency in writing, design, or video production. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

Planning 360
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What is Scrum, the project management framework agile teams rely on?

Martech

Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. These changes require marketers to design interfaces, write content, and create engaging visual assets. They often integrate with other systems like digital asset management platforms and creative suites.

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Unlock the power of generative AI for your small business

SmartBrief - Marketing

Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. From content creation and marketing to product design and development, generative AI has the potential to transform businesses of all sizes. percentage points over a decade.

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Living the agile marketing values: A do’s and don’ts guide

Martech

Have team members focus on collaborating to finish all pieces of work (writing, design, etc) and have it customer-ready. Perhaps you don’t need your best designer for some simpler pieces. Give people time for brainstorming and creative thinking of new ideas. Be willing to pivot and change work that under-performs.

Planning 134
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Release Notes: Wrike beefs up AI to predict if your project will succeed or fail

Martech

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. They often integrate with other systems like digital asset management platforms and creative suites.

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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

For many CMOs, the marketing ops team is the killer of dreams, stopping creative marketing strategies in their tracks or diluting them beyond recognition. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Some CMOs have a high need for creative control.