DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps.

Paid Search Agency 75

Paid Search Agency Advertising Agencies Ad Agencies Planning 75

DivvyHQ

APRIL 18, 2022

For many large companies, the marketing department is almost a corporation in its own right. Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

DivvyHQ

MAY 23, 2022

Here's a compilation from the content nerds here at DivvyHQ. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

Creativity 101

Creativity Guidelines Practices Process 101

DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. That’s not what we're going to talk about today.

Template 116

Template Planning Content Efficiency 116

DivvyHQ

JUNE 29, 2022

Here's some guidance from DivvyHQ Co-Founder, Brock Stechman. Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture?

Paid Search Agency 87

Paid Search Agency Companies Content Personalization 87

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 52

Content High Quality Lead Process Branding 52

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 52

Content High Quality Lead Process Branding 52

DivvyHQ

JUNE 18, 2019

Without a step-by-step action plan for content production, things can get messy. Begin planning (including budget approval, resources, and due date). Project close (including analysis and governance). Is leadership constantly asking for new marketing materials? Identify and stick to a content workflow. ”

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

NOVEMBER 14, 2022

Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.

Enterprise Management 110

Enterprise Management Campaigns Planning Efficiency 110

DivvyHQ

SEPTEMBER 22, 2022

As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.

Digital Asset Management 83

Digital Asset Management Enterprise Management Video Marketing Advertisements 83

DivvyHQ

OCTOBER 17, 2022

Most teams only consider the initial creation cost, but there are additional operational and governance costs that need to be factored in. Are you aware of the true costs of content production?

Cost 103

Cost Content Product Paid Search Agency 103

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. Today's audiences can spot "fake" a mile away.

Planning 104

Planning Transparency Content Trust Marketing 104

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. Markets ebb and flow. A SWOT-ing Guide for Content Marketers. Weaknesses.

SWOT 81

SWOT Analysis Content Work Management 81

DivvyHQ

OCTOBER 1, 2022

Marketing works best when it’s delivered across multiple channels with a consistent, integrated front. The last thing you want to do is confuse your audience with some sort of one-off tactic that doesn't seem to fit when they decide to dig deeper. Check out our latest guide to learn how to execute your digital campaigns the right way.

Top of Funnel 96

Top of Funnel Planning Tactics Marketing & Strategy 96

DivvyHQ

AUGUST 19, 2022

Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers? Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company.

Campaigns 103

Campaigns Examples Planning Paid Search Agency 103

DivvyHQ

SEPTEMBER 8, 2022

We hear that from lots of creatives that move up to marketing leadership positions and face the challenge of marketing project management without any specialized training in the field. “But I’m not a project manager!” If this is you, relax. With the right tools and a few project management basics, you’ve got this.

Digital Asset Management 99

Digital Asset Management Planning Training Creativity 99

DivvyHQ

SEPTEMBER 28, 2022

When you're trying to grow your business, it's important to have a solid marketing strategy in place. Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy. But what do you do when you hit a plateau?

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Planning Marketing 93

DivvyHQ

OCTOBER 20, 2022

Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Let's get it done. Today's article will help.

Planning 108

Planning Work Management Efficiency Marketing Management 108

DivvyHQ

MARCH 21, 2022

Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as marketers, aren't always the best at taking a few minutes to look for ways to make our day-to-day more efficient. If you or your marketing team could use a productivity boost, we have some ideas for you!

Product 108

Product Planning Digital Asset Management Efficiency 108

DivvyHQ

JULY 13, 2022

What is integrated marketing? While marketing experts might provide varying definitions, the key tenets revolve around providing your prospects and customers with a consistent voice, design, and experience across a coordinated customer journey. It's really the only way to fly in today's digital world. Wondering where to start?

Planning 99

Planning Paid Search Agency Marketing & Strategy Marketing Prospects 99

DivvyHQ

FEBRUARY 27, 2023

If you're in marketing, you know that it's a fast-paced and ever-changing world. That's where marketing project management software comes in. In today's post, we're breaking down some of the differences within the PM software category, and detailing the benefits of using a specialized platform for marketers.

Marketing Management 72

Marketing Management Software Planning Demand 72

DivvyHQ

DECEMBER 8, 2022

If you sell products, then product marketing is a critical component of your marketing mix. Ongoing collaboration between product, content marketing, and sales teams is vital, and today's article digs into everything you need to know to execute a robust product marketing strategy.

Product 86

Product Planning Marketing Mix Marketing Prospects 86

DivvyHQ

JANUARY 10, 2023

Content marketing is a great way to increase sales and awareness for your business. But how do you scale content marketing operations to generate more content, publish in more channels, and reach even more people? Check out our latest article from guest contributor Ryan Robinson for a step-by-step guide!

Content Marketing 83

Content Marketing Planning Content Advertising Agencies 83

DivvyHQ

SEPTEMBER 13, 2023

Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary?

Campaigns 90

Campaigns Multi-Channel Planning Advertising Channels 90

DivvyHQ

NOVEMBER 16, 2022

And for your convenience, we've packaged them up into a nice, neat package that we call the Content Marketing Template Pack. Today we'd like to share several of those templates that we've not only created and use, but battle-tested over the years. Order yours NOW!

Template 77

Template Content Marketing Planning Content 77

DivvyHQ

OCTOBER 4, 2022

It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started!

Template 79

Template Campaigns Planning Marketing 79

DivvyHQ

JANUARY 11, 2022

All this waste can add up over the course of a year and wreak havoc on budgets and your team's mental stability. Is waste a problem in your organization? Waste can come in many forms. There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need.

Cost 97

Cost Process Content Marketing Planning 97

DivvyHQ

OCTOBER 15, 2020

As your buyers, market, and products change, so should your content. Change is constant in any discipline and every industry. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

Marketing & Strategy 99

Marketing & Strategy Marketing Strategy Planning Content Marketing 99

DivvyHQ

AUGUST 9, 2022

Question: What's one thing you can do to improve the productivity of your content creators AND get better quality content out of them? Answer: Start creating and using content briefs. They're a game changer and today's post from guest contributor Jenna Bunnell covers the topic in depth. Read on!

Product 96

Product Content Content Marketing Planning 96

DivvyHQ

DECEMBER 16, 2021

They provide a wealth of insights, actionable to-dos, and they can play a big role in helping you hit your marketing goals. There are numerous reasons, however, that content strategist do them, and speak so highly of this valuable exercise. Here's more on what they can do for you.

Planning 72

Planning Content Marketing & Strategy Marketing 72

DivvyHQ

JANUARY 11, 2023

Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today. Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Let's go!

Account Based Marketing 94

Account Based Marketing ABM Campaigns Content 94

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Well, which is it?

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

SEPTEMBER 6, 2023

Can to-do list apps truly help you prioritize and plan your content tasks effectively? Uncover the reasons why these apps might be falling short for your content production team and explore a better alternative.

Planning 90

Planning Product Effectiveness Content 90

DivvyHQ

OCTOBER 4, 2019

Creating content is only one piece of the content marketing puzzle. So, are there ways to simplify content marketing management? Putting the entire puzzle together requires managing people, processes and technical components, which gets complex quickly as companies scale their content scope and operation.

Marketing Management 55

Marketing Management Content Marketing Planning Content 55

DivvyHQ

OCTOBER 4, 2019

Creating content is only one piece of the content marketing puzzle. So, are there ways to simplify content marketing management? Putting the entire puzzle together requires managing people, processes and technical components, which gets complex quickly as companies scale their content scope and operation.

Marketing Management 46

Marketing Management Content Marketing Planning Content 46

DivvyHQ

APRIL 29, 2022

Despite having a solid content strategy, execution plan, and content team, your content production process can still turn into a chaotic mess. Defining and documenting your content production workflows is key, not to mention having the right tools to keep team members efficient and accountable.

Product 87

Product Content Efficiency Planning 87

DivvyHQ

NOVEMBER 23, 2022

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey. A majority of marketers — 61% — admit that their organizations still don’t have the right content operations technology (or aren't properly using what they have).

Content 90

Content Customer Surveys Research Digital Asset Management 90