DivvyHQ

AUGUST 27, 2018

If you’ve arrived here, we’ll assume your content team is among the multitude recognizing a need for better content planning structure. Results from our recent survey showed nearly two out of three respondents (59%) rating their content planning as only “somewhat effective.”. Sounds more than somewhat problematic. Is it informative?

Planning 40

Planning Tools Work Management Marketing Management 40

DivvyHQ

MAY 29, 2019

In terms of content marketing, this is particularly true. New research released by the Content Marketing Institute in February 2019 confirms this. This results in a disjointed content marketing program, one that is reactive and incoherent rather than harmonious and effective. Nothing good ever came easy.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

DivvyHQ

JULY 19, 2017

One of the ultimate goals for us here at DivvyHQ is to become known as the go-to product for businesses that want to improve their content marketing process. Think beyond the marketing team, and your content efforts can go far. Offer transparent feedback. Using Content to Tear Down Silos. The Bottom Line.

Top of Funnel 41

Top of Funnel Sales Management Marketing Management Buyer's Journey 41

DivvyHQ

AUGUST 16, 2019

Content marketing is fundamental to the success of any modern brand. But when determining content marketing ROI, you have to start with a business goal. In this post, I’ll be addressing three key things: why content marketing works, how to define a business goal, and which content marketing metrics really matter to track ROI.

ROI 82

ROI Content Marketing Planning Business 82

DivvyHQ

JULY 11, 2019

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. Better organization of the content marketing strategy and execution. Project Management Tools Deliver Transparency and Visibility. Much of what you can glean from project management tools comes down to transparency and visibility.

Work Management 60

Work Management Marketing Management Tools Content 60

DivvyHQ

MAY 2, 2018

If you use the words “planning” and “strategy” interchangeably, it’s probably time to stop. We’re not exactly breaking news here: the world of content marketing is more complex and wide-reaching than ever before. Strategy is the umbrella under which all of your content marketing tools and tactics nest. What is Content Planning?

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

AUGUST 19, 2019

And content marketers agree, with a survey reporting that it’s the biggest benefit by far with 74% saying such. What can you expect from a content marketing platform that features content automation? Planning with Content Calendars: Automate Key Areas to Reduce Time Spent on Operations. Let’s explore the opportunities.

Automation 59

Automation Work Management Autoresponders Content 59

DivvyHQ

JUNE 15, 2016

At the center of a marketing team, there is generally a person (or small group of people) who manages the flow of content. DivvyHQ’s Control Tower. After more than two years of working at DivvyHQ, I’ve noticed a few trends. This visual of the air traffic control tower helps me distill what DivvyHQ does best.

Customer Satisfaction 40

Customer Satisfaction Content Work Management Guidelines 40

DivvyHQ

AUGUST 5, 2019

Let’s look at some tips for content marketers when working with legal and compliance. With a content marketing software platform , you can provide spaces for collaboration amongst different teams. While content marketers are no fans of limits, they are necessary, especially in highly regulated industries. Enable Review Tools.

Work Management 59

Work Management Tips Content Marketing Marketing Management 59

DivvyHQ

AUGUST 7, 2019

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But content marketing isn’t a simple discipline. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. Maintain Consistency.

Content 67

Content Planning Eye-Tracking Custom Publishing 67

DivvyHQ

MAY 17, 2017

“They Ask You Answer” by Marcus Sheridan is a call-to-action/guided manifesto to help brand marketers become the subject matter expert/teacher your consumers are so desperately searching for! To appease the content marketing Gods who are proclaiming the vast power of publishing more and more content?

Case Study 40

Case Study Case Studies Comparison Trust Marketing 40

DivvyHQ

JULY 11, 2018

We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. Present a clear plan for implementing the change, with specific timelines. And how can they be conquered?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

DivvyHQ

SEPTEMBER 17, 2018

Coordinating their varied personnel and departments under duress proves a tough task for Kirk and Picard; I’m sure any content marketing manager working in an enterprise setting can relate. A study by Docurated found that 90% of marketing content goes unused by sales. Siloed business units. Communication gaps. Complex workflows.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

DivvyHQ

MAY 5, 2016

In the early days of DivvyHQ, we were always a little dumbstruck when large, enterprise companies walked through our virtual front door in the throws of major organizational change, and looking for a content planning and collaboration platform. One of those early customers was a large technology manufacturer/retailer based in the UK.

Enterprise Management 40

Enterprise Management Paid Search Agency Work Management Budget Programs 40

DivvyHQ

OCTOBER 15, 2020

As your buyers, market, and products change, so should your content. Change is constant in any discipline and every industry. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Content Marketing 99

DivvyHQ

AUGUST 2, 2023

They're great for planning and helping you manage everything you have on your plate. Fortunately, there's a simple solution for content, marketing, and communications teams who need to be collaborating on campaigns and content plans. The right hand doesn't know what the left hand is doing, that's what. Curious?

Marketing Management 74

Marketing Management Planning Organization Campaigns 74

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DivvyHQ

OCTOBER 22, 2020

The world of martech (marketing technology) is massive and expanding every day. And unfortunately, many marketers suffer from "bright & shiny object syndrome". If you keep adding new tech, your stack may end up like a Jenga puzzle. So how do you avoid tech overload? A strategic approach will help. Read on!

Planning 65

Planning Content Marketing Content Marketing & Strategy 65

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. In an effort to remove some of the mystery shrouding this crucial component of any sizable marketing operation, we decided to scour the web in search of the most frequently asked content workflow questions. Social media marketer. Editor / QA.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

AUGUST 6, 2019

When collaboration is part of your content planning and production, it can forever alter the way you produce content. Tools, like a content marketing software platform , enable easier communication and are an opportunity to offer transparency into workflows. Would content collaboration rules empower or hinder your team?

Rules 65

Rules Work Management Marketing Management Content 65

DivvyHQ

JANUARY 22, 2020

Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

Planning 53

Planning Paid Search Agency Marketing Companies 53

DivvyHQ

JANUARY 22, 2020

Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

Planning 52

Planning Paid Search Agency Marketing Companies 52

DivvyHQ

JANUARY 22, 2020

Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

Planning 52

Planning Paid Search Agency Marketing Companies 52

DivvyHQ

JULY 11, 2023

Leveraging a content calendar is key to successful content marketing, and creating a calendar template is often a necessary starting point. Of course, if you're more advanced and need a robust content planning platform, we can help there as well!

Template 40

Template Content Planning Course 40

Marketing Insider Group

AUGUST 30, 2021

When you understand what content marketing really is , you know that means sticking to a publishing schedule. Ready to change your entire content marketing experience? It encompasses planning, scheduling, and organizing content. Using content calendar templates can transform the operational side of your content marketing.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

DivvyHQ

NOVEMBER 23, 2022

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey. A majority of marketers — 61% — admit that their organizations still don’t have the right content operations technology (or aren't properly using what they have).

Content 90

Content Customer Surveys Research Digital Asset Management 90

DivvyHQ

MAY 1, 2019

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

DivvyHQ

APRIL 23, 2019

They want to “put people first,” which means they want to be transparent in all their content. Further, the brand is all about supporting women in the real world, too, donating 10% of all proceeds to Planned Parenthood. Many of these brands have mastered the always-on marketing approach, yet don’t feel intrusive.

Personalization 91

Personalization Branding Brand Identity Bundling 91

DivvyHQ

JULY 16, 2019

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations. That conversion rate makes it worth the investment of time and some proper planning. Maintain Your Blog.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

DivvyHQ

JULY 10, 2019

Let’s clear up something right off the bat—a content strategy and a content plan are different things. They are two integral parts to your content marketing efforts, and yes, you need both a content strategy and a content plan. After all, content marketing is driving serious revenue for brands. What Is Content Planning?

Planning 70

Planning Marketing & Strategy Work Management Marketing Management 70

DivvyHQ

OCTOBER 12, 2022

Within many companies, the initial drafting of a content asset is only a small step in a much larger workflow that results in a published piece. Multiple rounds of edits, revisions, and compliance reviews can add days and even weeks to your content production lead time. How can this be streamlined?

Process 90

Process Ad Building Content Product 90

DivvyHQ

NOVEMBER 8, 2017

While building out your content marketing software isn’t exactly like this, it’s pretty darn close. You need the right gear to make your content marketing actually rock, and to make sure your talent translates into solid content pieces such as blog posts, videos, or other campaigns. Content Marketing Strategy Defined.

Budget Programs 40

Budget Programs Work Management Planning Marketing Management 40

DivvyHQ

JULY 17, 2017

Which is why when most marketers discuss content marketing automation, there’s bound to be confusion. Let’s just get this out of the way as long as we’re on the topic; content marketing automation does not equate to AI software applications or robots that can automatically generate all the content for your brand. The Terminator?

Marketing Automation Services 41

Marketing Automation Services Marketing Automation Marketing AI Budget Programs 41

DivvyHQ

JULY 28, 2019

Every content marketer feels it at some point. A content calendar is your central hub for all content planning and operations. A content calendar is your central hub for all content planning and operations. Your content marketing is about to get a makeover. With a content calendar, you offer everyone true transparency.

Ad Building 61

Ad Building Work Management Marketing Management Content 61

DivvyHQ

AUGUST 4, 2019

We are in a new age in content marketing, one that relies on technology as much as it does on creativity. Content automation is part of content marketing transformation, and you may feel that you’re at a crossroads: automate or lose traction. You can then plan, produce, and post/schedule your content from one hub.

ROI 72

ROI Automation Marketing Automation Services Tips 72

DivvyHQ

JUNE 27, 2018

For content marketers, the struggle is real. At DivvyHQ, we experience our own challenges with high-volume content production, and we hear about plenty of others from customers and peers. Read on for a breakdown of the most prevalent struggles plaguing modern content marketing teams and departments. Press play on video.

Work Management 41

Work Management Marketing Management Content Marketing Planning 41

DivvyHQ

APRIL 4, 2019

You not only have to manage ideas, but you also have to manage people, content, campaigns, budgets, and results. You are the conceiver of strategies and must forge plans to execute them. It’s the continued story of marketing having to prove its worth. It comes down to marketing being recognized as an asset, not just an expense.

CMO 106

CMO Work Management Budget Programs Marketing Management 106