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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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How to increase performance via personalisation in display advertising

Bannerflow

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? What is personalisation in display advertising?

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SEO Reporting: What To Expect In Monthly SEO Reports + Free Template

seo.co

An SEO report isn’t meant to display data that doesn’t provide value. This is what report templates are for: How To Create An SEO Report? SEO Report Template. Here is a standard SEO report template that you can follow: 1. Here is a standard SEO report template that you can follow: 1. Explanation of data.

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

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How to Use Your Google Shopping Feeds to Improve the Subscriber Experience

Litmus

By relying on a Google Shopping Feed to dynamically display products, you can spend less time worrying about a bad brand experience due to a customer being disappointed to find the product they want is no longer in stock. What is a Google Shopping feed and how does it work? Product information that may be included: SKU.

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9 things you can do today to improve your Google search results

Biznology

OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly.”