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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165
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5 Important Observations About the Evolution of SGE in February 2024

Brightedge

Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience. This uptrend is a continuation from November, when only 36% of keywords had this feature. However, this feature stopped appearing by February 24th.

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Featured Snippets Drop to Historic Lows

Moz

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Note that the MozCast 10K keywords are skewed (deliberately) toward shorter, more competitive phrases, whereas STAT includes many more "long-tail" phrases.

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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Pull the relevant URL from your website without you needing to enter it as a Display URL. One of the advantages of using DSA is to capture relevant traffic that you don’t have keyword coverage for in a traditional search campaign. Target Long Tail and Specific Keywords. How can DSAs help B2B advertisers?

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The Ultimate SEO Audit: Find and Fix the Issues That Are Tanking Your Traffic

Optinmonster

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Our favorite feature for SEO audits is the SEO Spider.

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Boosting Local SEO and Small Business Visibility: 6 Tips

Valasys

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Utilizing Long-Tail Keywords Long-tail keywords are specific phrases that potential customers might use in their searches. So, let’s dive in!