The Customer

FEBRUARY 17, 2021

And, just as he learned from hovering around Steve Jobs, Kim offers advice for junior marketers. … Kim made a move from marketing menswear (Perry Ellis) to financial services (One Main Financial) to pharma. But wait, as they say, there’s MORE!…

CMO 75

CMO Brand Identity Branding Storytelling 75

chiefmartech

JANUARY 10, 2022

This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

SEPTEMBER 27, 2012

This means direct marketing and direct sales need to be more relevant, more specific, and more targeted to the people they are trying to contact. Marketing and sales messages are competing with web searches, word-of-mouth, social media, and consultant and analyst recommendations.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ERDM

NOVEMBER 10, 2020

We are also extracting data from our CRM system to understand what’s going on directly from the customers and from our sellers to understand, based on vertical markets or geographic areas, other data points we can triangulate to understand how customers are feeling. What actions have you taken based on these customer insights?

Customer Satisfaction 52

Customer Satisfaction Work Management Lead Scoring Lead Ranking 52

Smarte

AUGUST 14, 2018

Profiling and scoring help in prioritizing your accounts and in designing effective data strategies by identifying frequencies, for example, 80% of ABC Corp’s profits are derived from the top 20% of customers or let’s say Software vertical comprise 35% of ABC Corporation’s customer base. Step 2 – Expand your Universe.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. I’ve known Ryan Phelan a long time.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

SugarCRM

DECEMBER 29, 2015

From your landing page to sophisticated and responsive direct marketing campaigns along with contact info collection and everything you might need to cover in the day-to-day life of doing business. And, with prices coming down that ~$500-$800 per month should be considered part of the cost of doing business.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

From your landing page to sophisticated and responsive direct marketing campaigns along with contact info collection and everything you might need to cover in the day-to-day life of doing business. And, with prices coming down that ~$500-$800 per month should be considered part of the cost of doing business.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

B2B Marketing Insights - WE

MAY 3, 2018

Are they looking to better serve their existing market or find new industry verticals? Are they working to expand their digital marketing? Something along the lines of Marketing Mike or Sales Sally. The more real the persona is, the more accurately you’ll be able to direct marketing campaigns towards your ideal customers.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

B2B Marketing Savvy

OCTOBER 1, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. . To this point, beyond brute strength, there’s been little easy way to attack the issue.

Twitter 40

Twitter Features Advertising Agencies Paid Search Agency 40

Convince & Convert

MARCH 4, 2016

If you need to add more content, expand the infographic vertically rather than horizontally, as an unusually wide infographic will be more problematic to share. When visual elements come too close to the edges of your infographic, things can start to look sloppy, so always leave a consistent margin of free space around the edges throughout.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

B2B Marketing Savvy

AUGUST 25, 2009

This report did not attempt to carve out any vertical segments. Would like to other professionals weigh-in on this, focusing here on the B2B consequences rather than consumer or personal use.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

B2B Digital Marketer

OCTOBER 13, 2020

And it’s funny, a lot of your partners and listeners too, I guarantee you what happens too, is they have a product and that product is probably maybe sold into a couple little different verticals, right. But they write everything kind of in the marketing and how they’re promoting it in like one persona.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

The ROI Guy

MAY 4, 2006

3) Sales tools are gaining in importance: As customers get harder to reach, investments in case studies, white papers and interactive on-line tools have grown - now 17% of total marketing budgets, second only to Advertising (23%) and Events at (19%) and ahead of direct marketing investments (13%).

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). The contacts are actually in your target market. a direct response publishing company, says he is “never sure” if a list he has purchased is accurate and current.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Heinz Marketing

JULY 30, 2020

When thinking about the company firmographics of your ideal customer, think about characteristics like geography, industries and verticals, employee headcount, budget, and annual revenue. Here are a few questions to help you determine what criteria should be included: How much does our solution cost?

Ideal Customer Profiles 106

Ideal Customer Profiles Profiling Psychographics Work Management 106

Biznology

SEPTEMBER 10, 2013

No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Mashable and TechCrunch have a very vertical audience, however sizable though it may well be. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Heinz Marketing

OCTOBER 11, 2021

” We know Google did some research earlier this year and it showed that only three to 4% of board members have direct marketing experience in their past. Is it based on vertical industries? So, looking at these things and saying, “Oh, yeah, we should be here. Why aren’t we doing this? Is it based on headcount?

Paid Search Agency 103

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 103

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. At the same time, word of mouth marketing IS important, and effective.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. For starters, it would be difficult to attribute conversions to the person in the gorilla suit. deliver poor ROIs for content advertising.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

SnapApp

AUGUST 31, 2017

Vertical Measures | Paid Media Supervisor. . . They enjoy authentic story telling - that is why social media has become so important for marketers. Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. Keegan Brown.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

Sales needs to truly buy-in that fewer leads of higher quality is what they really want from marketing. Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works. Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

MAY 16, 2017

Inkit enables direct marketing and sales professionals to send (postal) direct mail pieces as easily as sending an email. Create targeted lists based on industry vertical or zip code. Google Review Count: N/A. The company partners with printers across the U.S.,

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223