markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. That amounts to literally billions of wasted marketing dollars.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Ambal's Amusings

FEBRUARY 18, 2010

For example, some companies think they have to be on Twitter. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MARCH 18, 2010

” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. The best example I’ve seen documented recently is from Junta42. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. 50 newsletter signups (potential leads).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client."

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

What marketers need to understand is that they must lay the foundation to establish the credibility that motivates lead conversion by freely sharing their ideas and thought leadership content. For example, in status quo a potential prospect has zero motivation to self-identify. Essentially, a website for marketers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 13, 2007

For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Marketers are constantly reminded that more leads are needed.now! " I agree with Jeffrey. I think our "instant gratification" culture is the main culprit. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Ambal's Amusings

DECEMBER 17, 2009

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Velocity's The B2B Content Marketing Workbook. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JUNE 13, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. More about the author. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Lead Generation Rules Generation 120

markempa

AUGUST 17, 2007

Begin by developing a catalog (think library) of all of your lead nurturing content. To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 7, 2005

During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. Since this was a new product, the feedback process was even more iterative than a typical lead generation program.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

NOVEMBER 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

DECEMBER 7, 2006

How do you encourage people in sales and marketing who have tried to create a process that hasn’t worked, to give it another shot and how can you help them create one that works? Provide examples of companies with complex sales that applied six sigma to the sales and marketing process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

JUNE 14, 2007

For example, my business partners and I were talking at lunch about why Steven Hawking is less known at this stage of his life than Albert Einstein (dont ask why were talking about this). There’s just more to write about, more people and thus there’s more momentum. B2B is more complex.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 26, 2006

Though it may seem old-fashioned and probably not very creative in today’s scheme of such things, well-chosen words in a short letter can perform wonders when they are part of a multi-modal lead generation plan. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Ive found that most of them dont work well for companies that have a complex sale. Whats a lead generation dashboard? Ive included an example of a recent dashboard that we created for a CEO. Ive found that most of them dont work well for companies that have a complex sale. Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2. There are three basic steps if you want start using trigger events: 1. Develop an intelligent system to identify when your trigger events happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 8, 2005

Webbs article tells how to avoid the common pitfalls of sales/buyer process mapping. "Leaders in both large and small sales organizations often make mistakes that undermine the potential of process mapping. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 23, 2005

Example: Thought Leaders in Lead Generation Using your archive properly boosts attendance Don’t forget to archive your webinars/web casts and make sure they are visible to your website visitors. For example, our first event had just 85 live attendees but 14-months later that same event has tracked over 1500 unique archive attendees.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio. I know a number of people are joining us live on the Sales Lead Management radio network.

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Online Marketing Institute

JULY 9, 2009

We also see a more consistent flow of comments, as well as other examples of readers reaching out to engage. Readership and participation is measured with hot topics and themes fed to the sales organization as a form of real-time market intelligence. are incorporated into the program. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Ambal's Amusings

NOVEMBER 19, 2009

We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Define one or more (no more than 3) characteristics of a memorable marketing message. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%. The latest survey results were just released by IDC, and it looks like there is some cause for celebration. Worldwide annual growth in global IT spending is expected to be 6.3%

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Single Grain

MAY 11, 2023

Work With Us 20 Benefits of Advertising Online 1) Increased Sales, Leads and Equivalent Metrics Perhaps the most important object of any advertising is to drive sales. Online advertising can lead to increased sales by driving more traffic to a business’s website and encouraging customers to make a purchase online.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Marketing Insider Group

NOVEMBER 18, 2010

Quantity The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. One thing that’s not going to go away even in 2011 is the email marketing efforts. Share your thoughts, post a comment.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

LeadSquared

SEPTEMBER 2, 2014

GreatWideOpen , a travel company that connects travelers to local tour operators is an example. These videos show interviews with the travelers on the expedition, tour experts leading them on etc. Example Campaign. The post 10 Content Marketing Ideas for Travel and Tour Businesses appeared first on LeadSquared.

Planning 52

Planning Content Marketing Business Blogger 52

markempa

APRIL 12, 2007

For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles. They began with the mindset that their sales team is their internal customer. By having all team members participate, there’s a built-in accountability through positive peer pressure.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Online Marketing Institute

JULY 31, 2009

At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. Lead farming? Direct marketing lists? The good news? Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

OCTOBER 28, 2019

This is an example of integrated marketing at work. Speaking of channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; traditional media channels are also included. Now, let’s talk about integrated marketing campaigns. Why are integrated marketing campaigns effective?

Marketing Qualified Leads 99

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 99

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40