markempa

JUNE 13, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. More about the author. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

DECEMBER 7, 2006

How do you encourage people in sales and marketing who have tried to create a process that hasn’t worked, to give it another shot and how can you help them create one that works? Provide examples of companies with complex sales that applied six sigma to the sales and marketing process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 7, 2005

During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. Since this was a new product, the feedback process was even more iterative than a typical lead generation program.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

JUNE 14, 2007

For example, my business partners and I were talking at lunch about why Steven Hawking is less known at this stage of his life than Albert Einstein (dont ask why were talking about this). There’s just more to write about, more people and thus there’s more momentum. B2B is more complex.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

NOVEMBER 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 26, 2006

Though it may seem old-fashioned and probably not very creative in today’s scheme of such things, well-chosen words in a short letter can perform wonders when they are part of a multi-modal lead generation plan. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2. There are three basic steps if you want start using trigger events: 1. Develop an intelligent system to identify when your trigger events happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

APRIL 18, 2007

This is a common theme in sales and marketing automation, CRM implementation being another good example. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 15, 2005

Ive found that most of them dont work well for companies that have a complex sale. Whats a lead generation dashboard? Ive included an example of a recent dashboard that we created for a CEO. Ive found that most of them dont work well for companies that have a complex sale. Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

Webbs article tells how to avoid the common pitfalls of sales/buyer process mapping. "Leaders in both large and small sales organizations often make mistakes that undermine the potential of process mapping. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 23, 2005

Example: Thought Leaders in Lead Generation Using your archive properly boosts attendance Don’t forget to archive your webinars/web casts and make sure they are visible to your website visitors. For example, our first event had just 85 live attendees but 14-months later that same event has tracked over 1500 unique archive attendees.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Expect your sales team to follow up on each lead promptly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

JULY 26, 2010

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Hate Cold Calling?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

APRIL 12, 2007

For example, one InTouch client doubled their lead generation ROI by simply implementing regular and frequent closed loop feedback huddles. They began with the mindset that their sales team is their internal customer. By having all team members participate, there’s a built-in accountability through positive peer pressure.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120