B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability
markempa
MAY 13, 2007
For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Marketers are constantly reminded that more leads are needed.now! " I agree with Jeffrey. I think our "instant gratification" culture is the main culprit. We all want our ROI, and we want it now!
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