Contently

JANUARY 17, 2023

Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Common sense rules apply here. Content teams should create and maintain a list of fact sources they deem reputable for their market. If you need data on consumer spending, the U.S. Stay informed!

Practices 201

Practices Generation Best Practices Content 201

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. ARTIFICIAL INTELLIGENCE.

Marketing AI 86

Marketing AI Enterprise Management Work Management Marketing Management 86

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. When your business buyers are digitally native, bringing their personal online experiences to bear in their professional buying role, they expect your digital experience to be as intuitive as the experience Netflix or Amazon provides.

Digital Transformation 72

Digital Transformation B2B Merchandising Conversion Rate 72

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. and average view time by 62.6%.”

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Televerde

SEPTEMBER 10, 2020

Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative. Whether they wanted to or not, marketing departments are now doubling down on digital.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Salesforce Marketing Cloud

JANUARY 5, 2022

I asked five Salesforce industry experts to share their observations on market motions that continue to gain momentum from the past two years of rapid learning and growth, as well as emerging trends that are poised to define the year ahead. Mia jordan, digital transformation executive. Here’s what they had to say.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Seismic

FEBRUARY 23, 2022

However, the investment banking industry lags behind in its digital transformation journey. As clients move from traditional in-person engagements to the digital-first world, investment banks need to transform in order to grow alongside their clients. Artificial intelligence (AI) can improve engagement.

Marketing AI 52

Marketing AI Work Management Marketing Management Amazon 52

Martech Advisor

NOVEMBER 12, 2019

Digital transformation is top of mind for organizations, with the goal of delivering better customer experiences. But the rules of relationships have changed for B2B businesses. By listening, personalizing and engaging with customers, B2B organizations can transform how they meet customer needs. Generally speaking.”

Rules 64

Rules Personalization Digital Transformation B2B Sales 64

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 145

B2B Marketing Enterprise Management Content Marketing VALS 145

Salesforce Marketing Cloud

MARCH 7, 2023

With an increased business need for digital transformation, we’re releasing brand new Flow content on Trailhead that empowers anyone to automate complex business solutions and boost productivity. Official rules apply. These badges will appear on your Trailblazer.me See the Trailhead Quests page for full details and restrictions.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Digital Asset Management 115

Digital Asset Management Marketing AI Terms and Conditions Branding 115

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 100

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #5: Digital transformation.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! Buzzword #5: Digital transformation.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Seismic

MARCH 8, 2022

In the past, banks reached most of their clients through brick-and-mortar branches, networking events, and word-of-mouth marketing. Like many other industries, there has been a digital transformation in banking that requires institutions to think and operate differently. .

Word of Mouth 52

Word of Mouth Digital Transformation Interactive Marketing Trust Marketing 52

Tomorrow People

NOVEMBER 6, 2020

Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. How can we, as marketers, move from a reactive to a proactive approach in order to gain the insights we need?

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Salesforce Marketing Cloud

APRIL 20, 2022

It’s an exciting time to be a marketer. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal. Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. What is fintech marketing? Just how big is the market size of the fintech industry?

Work Management 101

Work Management Marketing & Strategy Marketing Strategy Practices 101

Martech Advisor

JANUARY 7, 2020

In the wake of digital transformation, account-based marketing is starting to surge in popularity as more organizations recognize the value in targeted approach and strategy. So why should marketers take advantage of the strategy today to champion success for tomorrow, and where can the industry expect to head in 2020?

Account Based Marketing 63

Account Based Marketing Planning Top of Funnel ABM 63

Contify

MARCH 12, 2020

This is the ninth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. and external-facing (marketing, sales, etc.) You can establish rules and restrictions, based on the taxonomy for information access and its usage. Click here to view other articles.

Digital Transformation 52

Digital Transformation Correlation Work Management Touchpoints 52

chiefmartech

APRIL 24, 2018

it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

chiefmartech

DECEMBER 11, 2016

This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

Verticals 91

Verticals Work Management Marketing Management Planning 91

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Biznology

SEPTEMBER 11, 2017

Massive job losses are forecast from AI, robotics, and automation. Giant digital platforms push entire industries into downhill slides, with Amazon ’s advances triggering new waves of bankruptcies and fears. A global digital transformation is arriving faster every year. Major change is upon us.

Cable 169

Cable Class Mobile Advertising Amazon 169

PureB2B

APRIL 20, 2021

It applies a variety of techniques that range from simple rules-based analysis to complex Machine Learning algorithms to predict future business outcomes to allow fast and efficient decision making. How is AI being used to improve Data collection and its quality? AI has different meanings.

Demand Generation 62

Demand Generation Demand Generation Lead Ranking 62

PureB2B

FEBRUARY 8, 2021

It applies a variety of techniques that range from simple rules-based analysis to complex Machine Learning algorithms to predict future business outcomes to allow fast and efficient decision making. How is AI being used to improve Data collection and its quality? AI has different meanings.

Demand Generation 62

Demand Generation Demand Generation Work Management 62

Hubspot

FEBRUARY 8, 2023

If you're looking to level up your sales team’s performance, turn to artificial intelligence. Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. What is AI in Sales? AI gives your team instant access to data.

Marketing AI 83

Marketing AI RFP Work Management Marketing Management 83

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Navigate the Channel

APRIL 18, 2018

While many forward-thinking B2B marketers aim for customer-centricity, according to a recent study commissioned by Squiz, many brands still have much work to do. The digital transformation business determined that the issue is mainly the failure of buy-in at the C-level.

B2B Marketing 50

B2B Marketing Work Management Top of Funnel B2B 50

chiefmartech

APRIL 24, 2017

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. For instance: Fiction: The marketing technology landscape is consolidating. Fact: Not even close. Fact: Nope.

Marketing Management 44

Marketing Management Conference Digital Transformation Forrester 44

chiefmartech

FEBRUARY 6, 2018

This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation , Part 2: Microservices & APIs , Part 3: Vertical Competition , or Part 4: Digital Everything , you might want to start there.

Marketing AI 62

Marketing AI Lead Ranking Work Management Marketing Management 62

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. The marketing team can quickly identify potential clients & can focus on communicating with them.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

EveryoneSocial

SEPTEMBER 12, 2018

Yet, as the digital transformation continues and social media has become a powerful place to build a brand, now is the time for the financial services industry to get on board with being social. The mindset that it is only marketings job (most industries have that view). Other digital blunders that could affect the organization.

Social Media 64

Social Media Work Management Activities Marketing Management 64