Digital Transformation Marketing AI Rules Touchpoints 
Martech
APRIL 22, 2022
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
chiefmartech
DECEMBER 27, 2016
This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. ARTIFICIAL INTELLIGENCE.
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Seismic
FEBRUARY 23, 2022
However, the investment banking industry lags behind in its digital transformation journey. As clients move from traditional in-person engagements to the digital-first world, investment banks need to transform in order to grow alongside their clients. Artificial intelligence (AI) can improve engagement.
Tony Zambito
OCTOBER 23, 2016
The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.
Contify
MARCH 12, 2020
This is the ninth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. and external-facing (marketing, sales, etc.) You can establish rules and restrictions, based on the taxonomy for information access and its usage. Click here to view other articles.
chiefmartech
DECEMBER 11, 2016
This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
chiefmartech
APRIL 24, 2018
it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide.
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