Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., healthcare providers)?

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times?

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

ANNUITAS

NOVEMBER 14, 2022

We’re living in a marketing world that is inundated with buzzwords. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. . Sometimes, they make sense. McKinsey ).

Digital Transformation 130

Digital Transformation Top of Funnel Digital Marketing Funnels Sales Qualified Leads 130

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. You work to put aggregate customer segments – audiences – into this funnel. Marketing people would say “I see a filter.”. Classic battle between sales and marketing.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it…. the awareness stage).

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Today, up to 80% of B2B decision makers prefer remote human interactions (or digital self-service) instead of in-person interactions. Provide Journeys of Self-Education.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

Marketing Insider Group

APRIL 8, 2020

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

Top of Funnel 298

Top of Funnel Advertisements Advertising Buyer's Journey 298

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Marketing Insider Group

JANUARY 17, 2023

In fact, 65% of digital marketers say that link building is the most difficult part of SEO. Consistent internal linking is an essential content marketing technique that promotes more traffic, a stronger link profile and enhanced SEO. Research shows that as the number of navigation links increase, site traffic tends to decrease.

Link Building 213

Link Building SEO Ad Building Lead Ranking 213

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Account Based Marketing 111

Account Based Marketing Top of Funnel ABM Buy 111

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Informational intent is in the Awareness stage of the customer journey, and therefore top funnel.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get your customers back What is digital engagement and why is it important? This demand for personalization will only continue to grow.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. Questions like these are what we designed this study to answer.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” But, it was educating and building thought leadership and trust for the brand.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium content is commonly used in content marketing campaigns.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Unbounce

NOVEMBER 14, 2021

Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. 5 Digital Marketing Tactics for Getting New Customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Martech

MARCH 2, 2022

Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? The reality?

Top of Funnel 111

Top of Funnel Activities Intent Signal Advertising Channels 111

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

FEBRUARY 14, 2024

Through personalization, marketers can implement multi-stakeholder messaging, a tactic that’s vital in engaging larger buying committees and influencing conversions. Why Personalization Matters More Than Ever Buyers today spend more time conducting independent solution research than ever before.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Biznology

MARCH 15, 2017

In a digitally-charged world, the sales and marketing funnel is more important than ever. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage. This step in the sales funnel relies on consumer research and action to find you.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Do the Research 3.3 Top of the Funnel 4.2 Webcam Videos 2.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. There’s also a real trend of first-party data with your audience, digital in particular. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95