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Biznology
OCTOBER 20, 2020
Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.
Content Standard
JUNE 27, 2023
That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. That’s probably true at your organization, too.
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Zoominfo
JULY 23, 2020
For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. What is a Hot Lead? Respond quickly. Share Case Studies.
Navigate the Channel
JUNE 29, 2023
Consider these methods to start: Differentiate Positively To catch a prospect’s attention, you must stand out in a remarkable way, which means discarding—or avoiding—the same spiel and catchphrases your competitors have offered a thousand times. But don’t look to your product or service features for differentiation.
Vision Edge Marketing
APRIL 13, 2021
Outstanding differentiation. They are clear about where, when, and how your organization plans to expand, including factors such as new customers, locations, products, acquisitions, channels, and services. Then you can implement processes and allocate your resources accordingly. Consistent innovation.
Marketing Insider Group
SEPTEMBER 14, 2020
They talk about achieving 96% of business goals vs. the industry average of 64%. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time.
Martech
MARCH 16, 2022
If you’ve ever reminisced about a trip to Disneyland, many elements might make you nostalgic: the rides, the food, the well-trained cast members, and the feelings elicited by having fun with family and friends. Think about it, though: if you need that much labor to help customers navigate self-service technology, is it even worth it?
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