The Effective Marketer

What Marketing Org Charts Tell You About The Business

The Effective Marketer

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Organizational charts are an interesting thing.

The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Just listen to a few sales calls and you will listen to a variety of messages from different sales reps. Tell someone in sales how to pitch the product and it almost guarantees they will do a different way.

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Trending Sources

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. Sales and marketing are completely different disciplines with completely different mindsets. This is a guest post by Brad Shorr.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process. Another common problem you might encounter when trying to create Buyer Persona profiles, is that it may be confused with User Persona – something totally different.

Marketing Automation is More Than Technology

The Effective Marketer

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The pairing of processes means more than ensuring emails go out when they should, it takes care of ensuring the right message is sent to the right person at the right time.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network.

How Viral Marketing Can Kill You

The Effective Marketer

tells in his book a personal account of how a viral marketing campaign went wrong. And he was personally doing every speaker kit himself (printing, making copies, punching holes, and mailing). Tweak your landing page, and test different versions.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel.

How Great Content Can Solve Problems

The Effective Marketer

As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs. In conclusion, you can spend a lot of time creating content in different formats and for different buying stages. This is the third post in a series of “ Principles of Great Content Marketing ”.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

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What Makes Ads Go Viral?

The Effective Marketer

Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared. Looking for a recipe to get your new video to go viral?

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Deconstructing an Email Marketing Campaign

The Effective Marketer

Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? How will you score different interactions between all components?

WordPress Plugins for Marketers

The Effective Marketer

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members.

Making the Most of Your Webinars

The Effective Marketer

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. In addition to their name, email and other contact info, you ideally should know at least some about their interests, especially if you’re in a business that has a variety of products catering to many different types of customers.

How Success is Misunderstood

The Effective Marketer

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional).

What Type of Marketer Are You?

The Effective Marketer

When hiring someone for a marketing position , it’s important to know these different types exist. Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position.

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. NetApp has a presence at Forbes.com BrandVoice site where it places content coming from contributors on a variety of topics including security challenges of BYOD to a personal column from NetApp Vice Chariman Tom Mendoza.

Apple’s Marketing Genius

The Effective Marketer

Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry.

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Content Marketing Starts With Your Brand

The Effective Marketer

They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Looks like a personality test? Your ‘brand’ has a personality, a voice, a look. If you are a one-person shop, going through this exercise is faster. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes.

Effective Content is Clear and Direct

The Effective Marketer

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. How are you different? A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand. Big organizations suffer from this problem more than others, but it also permeates small and medium businesses.

Why Timely Content Always Wins

The Effective Marketer

There are three different perspectives to consider: Content that is a hot topic. How do you get to send content to a person who is at the right moment to receive it? This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Is it timely? Will it solve a problem?

getting stuff done with ms outlook

The Effective Marketer

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way.

if you're gonna copy, make it right

The Effective Marketer

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was.

effective marketer principle 7: run productive meetings

The Effective Marketer

Shouldn’t [name of person] also participate in this meeting? Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation.

Outlook Productivity Tips « The Effective Marketer

The Effective Marketer

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view.

better time management with smart calendars

The Effective Marketer

Try following these simple rules: 1. Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule. As you click each role, you will see different options below being checked off.

only one thing matters in online surveys - wiifm

The Effective Marketer

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. But the notion of over-extending personalization is still important. So what are the problems with personalization?

How to Add a Personal Touch to Your Marketing Automation

Act-On

If you want to stay competitive now, you need to talk to different types of customers … differently. Or you go all the way to personalizing them as best you can. But the returns on personalization are pretty darn good, too. Show personalized information in an app.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.

How to Sell to 4 Different Personality Types

Hubspot

Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types.

The 21 Different Personalities of Brilliant Copywriters

Hubspot

But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality.

Understanding The Difference Between a CRM and MAP

ActiveDEMAND

There are some things in life that look or sound alike, but are quite different. In actuality, the reptiles are different on many levels, each with their own unique place and purpose in the world. Similar But Different. CRM and MAP : Similar on the Surface Only.

The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

Undeniably, there’s a blurring between public and personal in the digital world today. Everybody has the right to post whatever they want as long as it is not “hate” or hurting another person. By Mark Schaefer.

Buyer Persona vs. Buyer Personality: What’s the Difference?

Reachforce

One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who is this written/built for?” ” It is important to define 2-4 personas for your target audience and in today’s world of […]. Lead Segmentation and Scoring Predictive Analytics B2B personas marketing insight Segmentation

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Personalization is Different From Customization

ActiveDEMAND

Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? It seems that the real benefit of personalization in marketing occurs when an individual experiences an ‘a-ha!’

A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers).