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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. The major shift required for marketing organizational design is to move from functional design to process-based design. What do we mean?

CMO 147
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11 Benefits of Lead Forensics’ Software

Lead Forensics

Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. All you have to do is add a tracking code to your website and then analyze the data.

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11 Benefits of Lead Forensics’ IP Tracking Software

Lead Forensics

Lead Forensics is a powerful lead generation tool designed to reveal the identity and contact information of your unknown website visitors. You’ll get to see full company details, the SIC industry code, turnover plus a whole host of added extras. All you have to do is add a tracking code to your website and then analyze the data.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40
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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

By highly specific, I mean that with a platform like ZoomInfo , you can design both key contact and key account lists based on the following filters and sub-filters: Contacts. Industry Classification Code (NAICS or SIC). Contact Name or Email. Buying Committee (this is something you’d set up in your settings). Newly Discovered Only.

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Big Updates to the NetLine Portal: What You Need to Know

NetLine

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more. Lead Enrichment.

SIC 52
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What is a Chief Revenue Officer? & How to Become One, According to Experts

Hubspot

Ensure sales playbooks are designed with the customer in mind. Being able to bridge those two requires a product background, so you’re seeing many people with similar backgrounds moving into those types of role [sic].”. CRO Sales Responsibilities. Monitor sales performance to understand how processes are fairing. A “builder” mindset.

SIC 84