Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. The major shift required for marketing organizational design is to move from functional design to process-based design. What do we mean?
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