Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Hubspot

SEPTEMBER 5, 2018

From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. To help you design a more delightful and intentional conversion path on your ecommerce website, we've put together a list of some best practices. Mobile Optimized.

eCommerce 78

eCommerce Design Conversion Click Rate 78

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

The Point

JUNE 27, 2018

As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Take the invitation below from the folks at eMarketer. Webinars are a dime a dozen. What would I change?

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. Mobile Email. billion emails were sent and received every day in 2020.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Biznology

MAY 8, 2019

Small businesses that still aren’t using digital marketing need to understand just how important it is. Digital marketing is an essential component to ensuring your small business thrives in today’s highly competitive world and it allows you to make your mark. Optimize for Desktop and Mobile Marketing.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising. billion in 2017.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving Your Marketing Program.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Contently

MARCH 26, 2021

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. So why are marketers still pumping nearly $100 million in display ads this year? Display is an incredibly low-effort way to spend your marketing budget.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Martech Advisor

SEPTEMBER 4, 2019

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Smaato's Glenn Fishback examines how far along marketers are in their efforts. The need to personalize communications, particularly those appearing on personal mobile devices, cannot be overstated.

Personalization 93

Personalization Mobile Advertising Privacy Ad Frequency 93

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? What are mobile display ads?

Display 98

Display Stats Advertisements Advertising 98

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Appearing in mobile search ad results can increase brand awareness by 46%. Lyfe Marketing ). Appearing in mobile search ad results can increase brand awareness by 46%.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. The granularity of this statistic is further evidence of the potential of social media marketing. Nine in ten social media users opt for mobile browsing.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Mobile Email. The average expected ROI is $42 for every $1 you spend on email marketing.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Here are a series of SEO recommendations B2B marketers should consider in case study integration.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Contently

JULY 13, 2016

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Today, digital marketing is much different. Banner ads still exist, but CTRs are far lower.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 In-feed and in-content native ads mimic the design of the website where they appear. Native search ads are commonly referred to search engine marketing (SEM). Mobile Native Ads. Image Source: Mobile Marketing Association.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. And that created a different problem.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Martech Advisor

SEPTEMBER 26, 2019

Along with demographic, geographic, remarketing, custom audience targeting, both the platforms also offer the following unique targeting features: ·GDN allows marketers to target users that visit specific websites or enables interest-based targeting such as topics, websites, keywords, etc. ·You Adopt a Multidevice Design Approach.

Display 74

Display Advertising Agencies Advertisements Advertising 74

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Bannerflow

NOVEMBER 22, 2018

From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. Mobile first. The truth is your beautiful display ad – made desktop-first – is far more likely to be viewed on mobile. of all display ads in the US are mobile ads, compared to 29.7% Yes, really.

Display 64

Display Advertising Agencies Advertisements Advertising 64

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Today, we’re providing internet marketing solutions across the United States, Europe, and Asia, and we’re hoping to expand our presence in the new year. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Porch Group Media

SEPTEMBER 18, 2019

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Martech Advisor

SEPTEMBER 12, 2019

As mobile banking apps rapidly become a staple in financial services, they are replacing the need for in-person branch visits and driving operational savings and measurable business results. In 2018 eMarketer reported that 49.2% of US mobile phone users utilize mobile banking tools, a 6.6% increase from previous years.

Lead Scoring 62

Lead Scoring Lead Ranking Multi-Channel Work Management 62

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. To properly capture 360-degree video, creators need specific, expensive cameras designed for filming multiple angles. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. “You can’t take 2D knowledge and apply it to 3D.”

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Hubspot

JULY 31, 2013

As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. Besides quelling your daily concerns, you also need to be aware of the trends in website design. Besides quelling your daily concerns, you also need to be aware of the trends in website design. seconds.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Marketers today have access to more data than ever before.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Contently

JULY 13, 2016

For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Today, digital marketing is much different. Banner ads still exist, but CTRs are far lower.

Banner Ads 60

Banner Ads Banners CTR Media 60

Porch Group Media

OCTOBER 2, 2019

Location-Based Marketing on the Rise. Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

EMagine B2B Blog

MARCH 12, 2015

It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. 57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40