SocialPilot

JANUARY 27, 2025

For example, who is engaging with your posts on LinkedIn? Here are some steps to define your audience: Create an Ideal Customer Profile (ICP) Think beyond demographics like industry, company size, and revenue. Get into psychographics: What challenges are they facing? So, what do all these brand examples tell? Well, we do!

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Martech

OCTOBER 31, 2024

We’ve seen that across the board, no matter what the demographic is. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. The Postie team investigated whether there was a specific set of demographics that direct mail worked best for. Guess what we found?

Lead Ranking 134

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 134

Marketing Insider Group

MAY 14, 2024

For example, you might set attendance, fundraising, and engagement goals for your next event. For example, objectives might be to raise awareness or support a specific community. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

Salesforce Marketing Cloud

JUNE 11, 2025

There are four main ways to segment a target market: Demographic segmentation: This is based on measurable traits like age, gender, income, education, and occupation. Psychographic segmentation: This is based on personality traits, hobbies, beliefs, and attitudes. Their demographics and behaviors can reveal valuable patterns.

Marketing Analytics Tools 86

Marketing Analytics Tools Paid Search Agency Marketing Automation Services Work Management 86

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Consider factors like audience demographics and engagement levels on each platform.

Template 101

Template Marketing Strategy Marketing & Strategy Planning 101

Vision Edge Marketing

JUNE 4, 2024

we’ll review the role of customer and prospect validation, outline the steps for conducting and using it, and provide some examples along the way. Example: A cosmetics brand seeking to launch a new skincare line conducts validation research among its target demographic. In this episode of What’s Your Edge?,

Validation 326

Validation Positioning Work Management Marketing Management 326

Litmus

OCTOBER 16, 2024

You might segment by: Demographics (age, gender, income): Tailor product recommendations based on age or income group. Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. For example, showcase different features to power users vs. casual users.

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

Marketing Insider Group

MARCH 11, 2024

For example, how it appears on a smaller screen and the size of type are critical. Demographics, psychographics, behaviors, interests, and priorities are always in flux. If your website isn’t optimized for mobile, you’ll miss that 60% and the potential leads you could get from those users. Never take your eyes off the CRO ball.

Top of Funnel 318

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Leads 318

Launch Marketing

SEPTEMBER 29, 2022

But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics. Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. .

Buyer Personas 99

Buyer Personas Demographics Ad Building Peer-to-peer 99

Sprout Social

JUNE 3, 2025

In the context of social media, a niche refers to a community built around a specific expertise, interest, demographic or other shared characteristics. For example, instead of targeting women ages 25-40, your fitness brand might be looking for women in this age group who engage in CrossFit communities like #crossfit or #crossfitathome.

Social Media 87

Social Media Ideal Customer Profiles Media Communities 87

Marketing Insider Group

MAY 26, 2021

An example could be to generate 50 new leads per month in Q1. You can fill out your buyer persona profiles with the following information: Demographics. Psychographics. Your blog posts, for example, should encourage users to take the next step on their path toward purchase. Pain points. Challenges. Motivators.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. For example, do they share that they loved the brand even before they started working with them? In authentic influencer marketing, brands work with influencers whose values and mission align with their own.

Planning 107

Planning Advertising Agencies Work Management Social Media 107

Unbounce

JULY 6, 2021

For example, the software as a service (SaaS) startup Procurify made hyper-personalized landing pages customized for each lead. Unbounce’s Unsplash integration, for example, gives you access to over 850,000 professional-looking images you can add to your page. Image courtesy of Procurify. Unfortunately, most folks don’t nowadays.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Zoominfo

MAY 5, 2021

Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics. A target group example might be ‘job seekers’ or ‘supermoms’—meaning females with children who make an income over a specific threshold. But Donovan cautions against getting too granular.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender.

Buyer Personas 126

Buyer Personas Startups Lead Ranking Psychographics 126

Marketing Insider Group

AUGUST 8, 2023

Targeting ads based on demographics, interests, behavior, and more. Here are a few steps: Demographics. Psychographics. For example, infographics might perform well on Pinterest, while short videos might get more engagement on TikTok. For example, increasing website traffic from social media by 20% in the next quarter.

Social Media 246

Social Media Social Marketing Planning Media 246

Zoominfo

OCTOBER 27, 2020

Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Personalization can be as simple as including a person’s name in the subject line of an email. But as marketing technology has advanced, so too has personalization. Adopt a Single Customer View (SCV).

Marketing AI 246

Marketing AI Personalization Work Management B2B Marketing 246

Martech Advisor

JANUARY 16, 2020

In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020. Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Practices Marketing & Strategy 137

Optinmonster

JULY 18, 2024

Importance of Video Marketing How to Plan Your Video Marketing Strategy (9 Vital Steps) 5 Video Marketing Examples What is Video Marketing? TikTok : Excellent for creative, short-form videos that target younger demographics. What Is Video Marketing? You need to reach people who will be interested in your products, services, or content.

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Adobe Experience Cloud Blog

APRIL 21, 2020

For example, a drip mail containing language or promotions that might have been well received in better times – but fell flat during the pandemic. . The content’s sole purpose is meant to evoke a feeling of camaraderie. 3 Things to Consider Before You Send Your Next Email.

Email Marketing 173

Email Marketing Marketing Strategy Marketing & Strategy Work Management 173

Hubspot

APRIL 13, 2021

Here, we'll explore the information you need to include in an audience profile, how to write an audience profile, and audience profile examples. When creating an audience profile, you'll need to include the following: Demographic information : This includes personal attributes like geography, age, education, occupation, and income.

Paid Content 97

Paid Content Ideal Customer Profiles Profiling Examples 97

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Influencers are far more likely to talk about innovation, product categories, industry issues and less likely to talk about brands.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Unbounce

JUNE 8, 2021

You can target by the traditional demographics such as age or location. Demographics : Serve your ads to people based on characteristics like their age, gender, education, or job title. (We We have a whole post about demographic segmentation if you want to dig in.) We also have a post on psychographics like these.)

Facebook 110

Facebook Ads Examples Top of Funnel 110

The Point

NOVEMBER 15, 2023

Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Does that offer exist today or will new content need to be created? Target Audience : Who are you trying to reach? What do you know about that audience?

Creativity 167

Creativity Advertising Agencies Paid Search Agency Psychographics 167

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Here’s how it looks in chart form.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Unbounce

NOVEMBER 11, 2021

For example, you could use demographic segmentation to target groups based on traits like age and location. Or, you could break them up by their personalities and other psychological traits using psychographic segmentation. This process is called segmentation , and you can use it to split your audience in many ways.

Landing Pages 139

Landing Pages Segmentation Psychographics Optimization 139

Content4Demand

JULY 28, 2021

You don’t need to get too narrow and focus only on a single title — for example, CEO. Let’s look at an example. Demographics provide some basic insights about your buyer persona and are typically easy to find with some quick research. Look for job descriptions and demographics to create the foundation for your personas.

Buyer Personas 112

Buyer Personas Psychographics Tips Resource Management 112

Liveintent

OCTOBER 12, 2022

The segments you choose depend on many factors, like your campaign goals or industry, for example. Some common customer segmentation models include: Demographic segmentation: This model might include data points like age, gender, location, income, and profession as criteria for segmentation. Let’s check out some examples.

Segmentation 118

Segmentation Ideal Customer Profiles Psychographics Cross-Selling 118

SmartBug Media

JULY 30, 2024

This involves creating detailed buyer personas that represent your ideal customers based on demographics, psychographics, and behavior, as well as an ideal customer profile (ICP) that defines the perfect customer using firmographic and specific attributes. Understanding the pain points your product or service addresses is crucial.

Ideal Customer Profiles 59

Ideal Customer Profiles Analysis Lead Scoring Lead Ranking 59

Sprout Social

FEBRUARY 13, 2023

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). With so much rich customer data available, proper management is key.

Social Media 126

Social Media Marketing Management Ideal Customer Profiles Psychographics 126

Contently

APRIL 6, 2023

For example, diaper brand Huggies landed in hot water for their portrayal of dads as ill-prepared, unskilled caregivers when moms aren’t around. You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors.

Buyer Personas 200

Buyer Personas Psychographics Template Customer Surveys 200

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. Here’s an example of a landing page that allows users to download gated content.

Paid Content 131

Paid Content Top of Funnel Advertising Channels B2B Marketing 131

Hubspot

JUNE 13, 2018

5 Marketing Plan Examples to Help You Write Your Own. A successful book launch is a prime example of data-driven content marketing. Buffer's template is an incredibly thorough step-by-step guide, with examples for each section. Create highly detailed buyer personas using psychographics instead of traditional demographics.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Act-On

FEBRUARY 26, 2024

For example, if The Gotham Times averages 1,000 visits to their homepage in any given week, and they have space for two display ads on their homepage, then their potential ad inventory is 2,000 impressions per week. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. What is Ad Inventory?

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Social Media Show Example: David Weekley Homes.

Social Media 151

Social Media Media Marketing & Strategy Television marketing 151

Porch Group Media

NOVEMBER 17, 2021

More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. Brands should expect to see omnichannel shopping as a much more ingrained way of shopping and purchasing.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Digilant

APRIL 10, 2025

We have access to demographics, psychographics, interests, online behaviors, media consumption, purchasing habits, and brand affinities. By analyzing data across demographics, cultural backgrounds, niche interests, and emerging trends, we help brands go beyond traditional targeting methods to segment and engage audiences effectively.

Advertising Agencies 52

Advertising Agencies Classified Ads Ad Exchange Psychographics 52