Unbounce

JULY 6, 2021

For example, the software as a service (SaaS) startup Procurify made hyper-personalized landing pages customized for each lead. Unbounce’s Unsplash integration, for example, gives you access to over 850,000 professional-looking images you can add to your page. Image courtesy of Procurify. Unfortunately, most folks don’t nowadays.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Martech

JANUARY 26, 2024

For example, if you target startups in search of specific software, they can buy from you. Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. Sometimes, people who are not the decision-makers can get you to the actual decision-makers. Short-term contracts.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Enterprise Management Work Management 122

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Some examples include age, location, gender and birthday. Why is customer segmentation important?

Lead Ranking 100

Lead Ranking Loyalty Segmentation Marketing AI 100

Launch Marketing

MARCH 13, 2024

For example, if you offer 24/7 live chat services, one of your messages might be: “Expert technical help at your fingertips, whenever and wherever you need it.” Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

NOVEMBER 1, 2023

A great example of already available (and likely underutilized) email AI functionality is the power to build complex decision trees that automatically optimize the send time for each consumer. Examples include: Product recommendations (based on purchase, browsing and abandonment histories). Refill reminders.

Marketing AI 129

Marketing AI Email Marketing Psychographics Advertising Agencies 129

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. Psychographics : This refers to factors such as personality, values, beliefs, lifestyle, attitudes, and interests.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

ClearVoice

DECEMBER 18, 2023

You should learn everything you can about your audience, including: Demographics Psychographics Behaviors Buying habits Pain points Goals and objectives Preferred marketing channels Communication style 2. You can have fun and be creative with this, but don’t forget to be as specific as possible! Research your audience thoroughly.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

SocialPilot

FEBRUARY 19, 2024

Or, you can also take inspiration from the prompt examples to give directed inputs to the AI to get the desired outcomes. You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics.

Generation 98

Generation Psychographics Content User-Generated Content 98

Salesforce Marketing Cloud

JANUARY 4, 2024

For example, your ongoing emails can take advantage of when a prospect abandons a web page. Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. Second, define your audience.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psycho- what ?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Porch Group Media

NOVEMBER 17, 2021

More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. Brands should expect to see omnichannel shopping as a much more ingrained way of shopping and purchasing.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Navigate the Channel

MAY 30, 2023

For example, millennials and Gen Z are more attuned to companies with a social conscience. Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc. How does inclusive marketing differ from diversity and inclusion?

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Contently

APRIL 6, 2023

For example, diaper brand Huggies landed in hot water for their portrayal of dads as ill-prepared, unskilled caregivers when moms aren’t around. You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

JUNE 13, 2018

5 Marketing Plan Examples to Help You Write Your Own. A successful book launch is a prime example of data-driven content marketing. Buffer's template is an incredibly thorough step-by-step guide, with examples for each section. Create highly detailed buyer personas using psychographics instead of traditional demographics.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. For example, you might ask: “Write me a survey for customers who called about product x, but who have a low customer satisfaction score in the past year.”

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

LeadSquared

DECEMBER 7, 2020

For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness. Here are some examples: What are the general interests of the audience I am targeting? Setting up proper goals helps achieve the desired purpose.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Litmus

SEPTEMBER 19, 2022

Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. You don’t want to suggest a Philadelphia-based activity to someone who lives in Baltimore, for example.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Leadspace

SEPTEMBER 18, 2019

Demographic Segmentation. When many marketers think of demographic data, they may picture factors such as: Age Race Gender Education Ethnicity. This rudimentary demographic segmentation can yield a few insights. For example, 90 percent of adults between 18 and 29 use social media. Psychographic Segmentation.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. For example, take a high-end product that relies on social status as part of its pitch.

Campaigns 117

Campaigns Paid Search Agency Work Management Marketing Management 117

Martech

FEBRUARY 16, 2023

Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. We could target based on self-reported demographics or singular points of digital behaviors. Constructing personas You can never know your customer too well in marketing, especially in a demand campaign.

Paid Search Agency 117

Paid Search Agency Ads Campaigns Account Based Marketing 117

Spiralytics

JANUARY 29, 2023

But in the case of microtargeting, consumer data, individual interests, and demographics are analyzed further to help entities reach small groups and individuals. One example is if a brand notices its consumers gravitating towards them more if there is a free shipping voucher available.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

BenchmarkONE

DECEMBER 28, 2021

For example, let’s say you run a small, mobile dog grooming business with your business partner. Let’s take a deeper look at what these personas would look like by applying the previous example of the dog grooming business. Key demographics : Works long hours from his office located within his apartment. . Education background.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Outgrow

DECEMBER 30, 2020

An example of interactive content would be a quiz, poll, survey, etc. These parameters can vary on the basis of demographics, tastes, and preferences. Let’s assume in the above example, a lead got ‘city car’ as his result. Demographic. This will also allow you to be informed of the top trends of every demographic.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Anteriad

MARCH 29, 2023

Look for common threads throughout their demographics such as job titles. Even better, examine any psychographic data you have too. Combined with demographic data, you can hone in on target audience members and expand to other individuals who fit the same criteria—like people in the same roles at similar organizations.

Allocation 83

Allocation B2B Psychographics Segmentation 83

ClearVoice

APRIL 4, 2022

Demographics are important to know. However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Psychographics are based on why a person does what he or she does.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

The Marketing Blender

MARCH 22, 2024

Go deeper than demographics and even firmographics. The psychographics of your audience is where you will find the levers that will move marketing forward. For example, impressions actually are important for brand awareness in B2B. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Unbounce

NOVEMBER 20, 2021

We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Here’s a subtler example from Mohua Wines : Image courtesy of Mohua Wines. For example, your new store, product, or service might have one-of-a-kind features that you’ll get to highlight. you’d think.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Social Media Show Example: David Weekley Homes.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

The Marketing Blender

APRIL 17, 2024

Here’s an example of B2B industrial marketing for one of our clients. Not just their demographics, but their psychographics. Your brand should make a consistent and lasting impression so it builds trust and is the obvious choice to consider in the buying process. What should Your B2B Industrial Marketing Brand Look Like?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

seo.co

MAY 11, 2021

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Rev

JUNE 14, 2023

The Clari RevOps framework, for example, is a waterfall model that helps GTM teams take control. Just as B2C companies have moved from demographics to psychographics , B2B needs to shift from firmographics to exegraphics —dynamic data that reveals how a company executes on its mission.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

NetLine

MARCH 6, 2024

Each persona describes a different fictional buyer who embodies the demographics, pain points, buying behaviors, and motivations of a specific market segment.” Psychographics What psychological traits such as personality, values, and interests do your buyer exhibit?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52