Marketing Insider Group

OCTOBER 28, 2024

Segment Audiences: Break your audience into specific segments based on demographics, interests, behaviors, and purchasing habits. For example, you may want to increase bids during peak hours or for users in high-value regions. Refining how you target users can dramatically improve your campaign’s efficiency and results.

Cost Per Click 313

Cost Per Click Cost per Acquisition ROI Optimization 313

Marketing Insider Group

AUGUST 27, 2024

Google Analytics provides detailed information about your website’s performance, such as user behavior, traffic sources, and demographic data. For example, if a particular type of content generates more engagement, focus on producing more of that content. Make data-driven decisions by analyzing the insights you gather.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

JULY 23, 2024

With over 335 million active users , it provides access to a vast audience that spans various demographics and interests. For example, if a customer tweets a question about your product, you can respond almost instantly, providing the information they need and potentially converting their interest into a sale.

Twitter 324

Twitter Brand Identity Branding Customer Satisfaction 324

Marketing Insider Group

MARCH 18, 2025

For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Example: Selling high-end fitness gear? These work best when you target specific interests, behaviors, and demographics. Example of a Bad Ad: Check out our latest productits amazing! Example of a Good Ad: 50% off today!

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Marketing Insider Group

OCTOBER 30, 2023

On social media, Slack targets various demographics to appeal to different facets of its target audience. Their popular seasonal drinks (like the famous Pumpkin Spice Latte), inclusive content (like the #WhatsYourName campaign ), and their focus on diversity are just a few examples of what keeps Starbucks on top.

Social Media 333

Social Media Examples Media Brand Identity 333

Webbiquity

JULY 23, 2024

You can analyze social media profiles to identify potential influencers and see their reach, engagement, and audience demographics. For example, tools like Drift and Intercom offer 24/7 assistance, handling inquiries even outside business hours. AI tools like Mighty Scout make this process a lot easier.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

JANUARY 21, 2025

Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences. For example, Instagram uses visually appealing images and brief captions, while Twitter focuses on concise, engaging headlines with hashtags. Metadata influences how your blog appears when shared.

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

JULY 29, 2024

For example, website heatmaps can help you determine how users engage with specific web pages, including the links they click, areas of the page they linger on, and areas they ignore. We’ll dive into a few personalization examples in the next section. Personalize marketing content based on donor characteristics.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Webbiquity

AUGUST 8, 2024

This means going beyond the dry demographics and understanding what makes them tick, that is, getting into their heads and hearts. Patagonia’s Better Sweater Fleece Jacket product page is a great example of this approach. Vitamart features several examples of head-turning taglines on their homepage. Yes, it’s an ad.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

SEPTEMBER 3, 2024

For example, creating visually appealing images for Instagram, informative posts for LinkedIn, and engaging tweets for Twitter drive engagement. Segmenting Your Audience: Organize your email list into segments based on demographics, behavior, or past interactions. Lead magnets attract subscribers who have an interest in your offerings.

Paid Content 303

Paid Content Planning Work Management PPC 303

Spiralytics

JANUARY 20, 2025

They want brands that speak to them as peoplenot just as a demographic box to check. Check out these effective strategies and real-world examples that will help your brand be more inclusive. The Rise of Inclusivity: A Must for Todays Consumers As consumer demographics shift, so do their expectations.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Examples 62

Sprout Social

NOVEMBER 19, 2024

A dedicated platform like Sprout’s allows you to vet influencers, assess their alignment with your brand values and understand their audience demographics–without a bunch of manual research. For example, if you’re an athleisure company, a fitness influencer will likely have a strong brand affinity with you.

Advertising Benchmark 113

Advertising Benchmark Work Management Demographics Outreach 113

Vision Edge Marketing

DECEMBER 3, 2024

History is full of examples of companies that had the data they needed to succeed but chose to follow their instincts instead, with devastating results. Four Examples of the Heavy Price of Ignoring Data Data-driven decision-making is good business and good for business. These examples illustrate why this approach is risky.

Statistics 201

Statistics Allocation Terms and Conditions Lead Ranking 201

SocialPilot

JANUARY 27, 2025

For example, who is engaging with your posts on LinkedIn? Here are some steps to define your audience: Create an Ideal Customer Profile (ICP) Think beyond demographics like industry, company size, and revenue. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter.

Social Media 86

Social Media Marketing Automation Services Webinar Metrics Budget Programs 86

Vision Edge Marketing

JANUARY 28, 2025

Example: 3M, a global manufacturing company has embedded customer-centricity into its corporate culture. This approach ensures your offerings remain aligned with evolving customer needs Examples: UPS uses advanced data analytics to optimize its logistics operations, ensuring timely deliveries and minimizing disruptions.

Practices 215

Practices Work Management Marketing Management Best Practices 215

Marketing Insider Group

JANUARY 27, 2025

Be specific about demographics, interests, and behaviors. For example, did a specific type of content drive registration better than others? For example, if youre sponsoring a charity golf tournament with a nonprofit partner, ensure deadlines are set for creating branded golf balls, hats, or signage. Who are you trying to reach?

Event Marketing 162

Event Marketing Allocation Planning Co-Registration 162

Marketing Insider Group

JANUARY 13, 2025

For example, your business may hold safety as the ultimate top priority. Fairness Increasingly, many demographic segments are expressing significant concern over issues of fairness, along the lines of diversity, equity, and inclusion. It may prioritize collaboration over individual efforts.

Paid Search Agency 162

Paid Search Agency Companies Transparency Ethics 162

Martech

OCTOBER 14, 2024

What used to be a straightforward method of categorizing consumers based on demographics feels outdated. The limitations of demographic factors Once a reliable indicator of consumer preferences and behaviors, age seems almost arbitrary due to diverse life experiences within generational cohorts. How do you navigate this landscape?

Segmentation 127

Segmentation Psychographics Work Management Demographics 127

Marketing Insider Group

JANUARY 6, 2025

For example, if a rental property is too expensive , people are simply going to look for another one, typically without even touring or seriously considering the rental property. Price If someone cant afford what you are offering, they are not going to buy it. These days, there are a lot of them.

Product 173

Product Cross-Selling Marketing & Strategy Pricing 173

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. For example, if the user is a movie buff, choosing a famous bit of dialogue as the subject line can increase the probability of opening an email. What Exactly is Email Personalization?

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Marketing Insider Group

SEPTEMBER 3, 2024

Taking advantage of these platforms is one of the best ways to reach younger demographics with information about your cause. For example, you may share the goals of your DEI initiatives and regularly report on your progress. Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media.

Webinar Metrics 182

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 182

Tomorrow People

AUGUST 27, 2024

But other important sources may also include: Demographic censuses Google Analytics Social media analytics tools CRM platforms Previous customer surveys, interviews, focus groups Lead generation forms Sales feedback By contrast, competitor data is most likely to be the least accessible. Let’s use a small software firm as an example.

Work Management 177

Work Management Tips Marketing Management Allocation 177

Marketing Insider Group

NOVEMBER 13, 2024

For example, an e-commerce brand may prioritize conversions, driving clicks that turn into sales. Taking the time to research and segment the audience allows ads to be tailored to specific demographics, interests, or behaviors. How will success be measured? Beyond audience alignment, consider the type of ads each platform supports.

Paid Content 130

Paid Content Planning Advertisements Advertising 130

Sprout Social

JULY 23, 2024

For example, when UK schools broke for the holiday break, Not On The High Street launched a Pinterest campaign focused on teacher gifts. In a recent Sprout webinar , Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products.

Brand Identity 131

Brand Identity Branding Top of Funnel Best Practices 131

Martech

SEPTEMBER 10, 2024

This neglects the wealth of external data available — such as transactional data, demographic data and other behavioral data — that could be appended to the original dataset, enriching it and enabling more comprehensive analysis. Demographic data helps refine audience segmentations.

Research 117

Research Paid Search Agency Demographics Marketing & Strategy 117

SocialPilot

FEBRUARY 11, 2025

This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. Viral Example The Wednesday Addams Dance Trend on YouTube Shorts, inspired by the Netflix series Wednesday , is an outstanding example of virality. Lets get started!

Viral Marketing 67

Viral Marketing Social Media Examples Media 67

ClearVoice

JULY 24, 2024

Gen Z is a huge demographic with a lot of buying power, so it’s vital for content marketers to get it right. While some brands have recently started to shy away from TikTok in particular due to the potential ban, doing so can prevent you from reaching a massive demographic, as 60% of TikTok users are Gen Z.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Paid Search Agency 116

Convince & Convert

NOVEMBER 22, 2024

For example, the eco-friendly footwear company Allbirds didn’t start by appealing to the general footwear market. Tangible Steps for Implementing Micro-Targeting: Detailed Segmentation : Don’t just rely on basic demographics. If you’re not micro-targeting, you’re leaving money on the table.

Planning 141

Planning Paid Search Agency Webinar Metrics Advertising Agencies 141

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

Linkedin 139

Linkedin B2B Thought Leadership Work Management Marketing Management 139

Scoop.it

JULY 18, 2024

Free to use image from Pixabay So, what is a segmentation example? The most popular segmentation methods include: Demographics: Age, gender, occupation, and income level are all simple but effective segmentation methods. Free to use image from Pexels These are just a few examples. Let’s say that you sell a range of bags.

Segmentation 111

Segmentation Campaigns Buyer Personas Content 111

Martech

OCTOBER 31, 2024

We’ve seen that across the board, no matter what the demographic is. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. The Postie team investigated whether there was a specific set of demographics that direct mail worked best for. Guess what we found?

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Martech

AUGUST 26, 2024

It provides valuable insights into visitor demographics, engagement, and conversion paths. Please list only essential platforms for my marketing stack and include examples for each essential platform. Format) Please list only essential platforms for my marketing stack and include examples.

Startups 117

Startups Account Based Marketing Marketing Automation Services ABM 117

Tomorrow People

AUGUST 5, 2024

In order to succeed with this approach, you should segment customers based on the benefits they’re seeking (instead of basic demographic characteristics). For example, you may have focused on a feature or benefit that your target segment is only mildly interested in. This limits your sales potential.

Positioning 177

Positioning Product Tips Churn Rate 177

Marketing Insider Group

MAY 14, 2024

For example, you might set attendance, fundraising, and engagement goals for your next event. For example, objectives might be to raise awareness or support a specific community. Create two to six personas (depending on your event’s scope) using details like the following: Demographic: Age, gender, income, location, etc.

Planning 317

Planning Event Marketing Marketing Plans Work Management 317

SmartBrief - Marketing

DECEMBER 18, 2024

For example, when MRI/Simmons asked this cohort what their most trusted media source was, this group was twice as likely to trust social media content compared to other ethnic cohorts.

Social Media 97

Social Media Social Marketing Media Advertising Agencies 97

Tomorrow People

AUGUST 5, 2024

In order to succeed with this approach, you should segment customers based on the benefits they’re seeking (instead of basic demographic characteristics). For example, you may have focused on a feature or benefit that your target segment is only mildly interested in. This limits your sales potential.

Positioning 177

Positioning Product Tips Churn Rate 177

Vision Edge Marketing

JUNE 4, 2024

we’ll review the role of customer and prospect validation, outline the steps for conducting and using it, and provide some examples along the way. Example: A cosmetics brand seeking to launch a new skincare line conducts validation research among its target demographic. In this episode of What’s Your Edge?,

Validation 294

Validation Positioning Work Management Marketing Management 294