Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” That process is slow and leaves a lot of room for manual error.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. What does the onboarding process entail and how long will it take for my team to get up and running?

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

Zoominfo

OCTOBER 30, 2018

But, even as the B2B sales process becomes increasingly digital, face-to-face meetings still provide certain benefits that no technology can replicate. In today’s blog post, we explain why in-person interaction remains critical to the modern sales process and we offer several tips to make the most of face-to-face meetings.

Process 225

Process Zoominfo B2B Sales Skype 225

Martech

JULY 18, 2023

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. But it is important to define success early in the process. A KPI is something like “more downloads of the free trial,” “booked demos,” or “product sales.”

Planning 91

Planning Process Marketing Websites CMS Development 91

Only B2B

SEPTEMBER 25, 2023

This shift in focus has made optimizing your inbound lead qualification process more critical than ever before. Without a robust qualification process, your sales team might be wasting valuable time and resources chasing leads that aren’t likely to convert. An unoptimized qualification process can lead to wasted resources.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Webbiquity

APRIL 5, 2023

In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency. Collaborate with your IT team in the software selection process to ensure you buy exactly what the business needs. Do your research to find the options that best meet your system requirements.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Zoominfo

OCTOBER 30, 2018

But, even as the B2B sales process becomes increasingly digital, face-to-face meetings still provide certain benefits that no technology can replicate. In today’s blog post, we explain why in-person interaction remains critical to the modern sales process nd we offer several tips to make the most of face-to-face meetings.

Process 130

Process Skype B2B Sales Cold Calling 130

PureB2B

SEPTEMBER 16, 2020

Just when you think you have it all figured out, the process changes; again. How, where, and why do I begin this research? Research Recommendations. What other solutions does that content syndication vendor use to back up their processes? This means that the process of finding the right one can be overwhelming.

Vendors 110

Vendors Research Top of Funnel Tips 110

Act-On

APRIL 26, 2024

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. But an “intern” may be doing research for their employer, and shouldn’t be disqualified altogether. Let’s look at another lead scoring example with Debbie and Tyson.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources. Free trials/accounts.

Buy 300

Buy Cold Calling B2B Lead Scoring 300

Hubspot

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. What are the steps of a sales process?

Process 101

Process Work Management Churn Rate Consulting 101

B2B Marketing Directions

AUGUST 21, 2022

The primary message of this year's survey findings is that B2B technology buyers are more committed than ever to taking control of their buying process. Our research found that virtually 100% of buyers want to self-serve all or part of the buying journey, a 13% increase from just last year."

Marketing Management 52

Marketing Management Research B2B Vendors 52

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Webbiquity

JUNE 20, 2023

Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. 3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

SalesIntel

JUNE 29, 2021

With this article, we want B2B businesses to learn how to streamline the sales process. Implementing sales processes can streamline any task, whether simple or complex. So, how do you improve your sales process? What changes do you need to make in your existing sales process? How to Streamline Sales Process.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

accelerate agency

SEPTEMBER 10, 2021

What Is the SaaS Sales Process? SaaS sales is the process of selling web-based software to clients by acquiring new customers or upselling current customers. What Is the SaaS Sales Process? Step one in any sales process is to generate leads. Here’s what we’re going to cover: What Is SaaS Sales? SaaS Sales Cycles.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. Instead, they made choices backed by research. This content should be informational rather than promotional.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Zoominfo

SEPTEMBER 1, 2021

Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. In this demo pop-up, once a visitor completes the form fields, they have the ability to choose the time and day of their live demo.

Sales Qualified Leads 236

Sales Qualified Leads Lead Ranking Lead Scoring Leads 236

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns. Start by conducting market research to discover what works best for your target audience.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. Here, we'll go over what that means, how to most aptly measure it, some steps you can take to improve yours, and some of the best resources available to get the most out of your sales process. Do the majority of prospects go dark after the demo? Lifecycle Stages.

Process 99

Process Effectiveness Top of Funnel Work Management 99

Hubspot

DECEMBER 7, 2020

A sales process is like a figure skating routine. Yes, the two are fundamentally similar, and while neither salespeople nor figure skaters can deviate too far from their predetermined routines, they can certainly find ways to simplify those processes. Simplifying Your Sales Process. How to Simplify Your Sales Process.

Process 87

Process Hubspot Work Management Lead Scoring 87

Outreach

FEBRUARY 26, 2019

market research) + companies that use such services to support their business goals. Because B2B sales usually involves higher price points, more complex processes, and several touchpoints over multiple channels, B2B companies need to maintain a team of highly-trained B2B sales professionals in order to drive revenue.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Hubspot

AUGUST 27, 2020

Successfully conducting one can be a tricky process to navigate. Here we'll get a better picture of what your pre-call planning strategy should look like and a helpful template to guide you through the process. Conduct extensive research on your prospect's business and industry. On one hand, you can't script your call.

Process 80

Process Thought Leadership eCommerce Work Management 80

PureB2B

SEPTEMBER 16, 2020

Just when you think you have it all figured out, the process changes; again. How, where, and why do I begin this research? Research Recommendations. What content syndication platforms or other solutions does that content syndication vendor use to back up their processes? Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

Just when you think you have it all figured out, the process changes; again. How, where, and why do I begin this research? Research Recommendations. What other solutions does that content syndication vendor use to back up their processes? This means that the process of finding the right one can be overwhelming.

Vendors 62

Vendors Research Top of Funnel Tips 62

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. When choosing one over the other, automating the data enrichment process has turned out as the clear winner. Why Choose Automated Data Enrichment Over Manual Process. Advanced Segmentation.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

Biznology

MARCH 3, 2022

Recent research from McKinsey & Company into how sales is done today identifies what they call a “rule of thirds.” B2B buying decision-makers say they are using a roughly even mix of three sales channel types at each stage of the sales process: Traditional sales, like in-person meetings. The “Rule of Thirds” Standard for B2B Sales.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. In fact, 62% of buyers anticipate sellers when they’re in the process of looking for a solution to solve their pain points. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Negotiation.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

Conductor

OCTOBER 1, 2020

Natural Language Processing (often seen abbreviated as NLP) comes up frequently in the technology sector in the same way “AI” and “machine learning” do. But before we get into how , we should talk about what exactly Natural Language Processing is. SEO and Natural Language Processing. What is NLP? The post NLP & SEO FTW!

Marketing AI 59

Marketing AI Process SEO Organization 59

B2B Digital Marketer

JANUARY 18, 2024

The conversation takes a deep dive into optimizing sales calls and demos. Optimizing Product Demos: Tips for conducting impactful product demos by focusing on how the product addresses specific customer problems, rather than listing features. ” “Your demo, maybe five minutes.

Startups 52

Startups Validation B2B Sales Optimization 52

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. The research also revealed that 70% of leads are lost due to inadequate follow-up.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Set up demos with these vendors to make relevant comparisons. Business email address Subscribe Processing.

Enterprise Management 103

Enterprise Management Marketing Management RFI RFP 103

accelerate agency

SEPTEMBER 10, 2021

What Is the SaaS Sales Process? SaaS sales is the process of selling web-based software to clients by acquiring new customers or upselling current customers. What Is the SaaS Sales Process? Step one in any sales process is to generate leads. Here’s what we’re going to cover: What Is SaaS Sales? SaaS Sales Cycles.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 3, 2024

Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. While designer practices don’t always align with Agile, Loftis and Mattison strongly recommend everyone attends stand-ups, sprint reviews, and sprint demos. Ready for research? This can create miscommunications.

Design 105

Design Validation Lock-In Class 105

Marketing Insider Group

FEBRUARY 22, 2023

Having this thought process lets you transform. Conduct your research: Bring together all your research. This process includes marketing and non-marketing touchpoints. Streamline the process and over-communicate. A buyer that completes a demo form is farther down the funnel. Or request a demo?

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261