Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Lyft’s App Update Demo.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Martech

JANUARY 6, 2022

Take your list of capabilities and then do some research. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. The post 23 questions to ask identity resolution vendors during a demo appeared first on MarTech. Narrow your list down to those vendors that meet your criteria.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Vendors 102

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. The post 8 questions to ask marketing work management vendors during the demo appeared first on MarTech.

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

Vendors 110

Vendors Research Top of Funnel Tips 110

Act-On

SEPTEMBER 24, 2023

Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions. She has thoroughly researched solutions and is close to making a decision.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. The product demo is more informational. Actionable.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Webbiquity

APRIL 5, 2023

Research Different Digital Asset Management Options There are many DAM options available, each with unique features and capabilities. Do your research to find the options that best meet your system requirements. One important step in this process is getting quotes and scheduling demos with vendors to evaluate their solutions.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Conductor

SEPTEMBER 22, 2022

Save time with your SEO keyword research workflows with the ability to start tracking any keyword for any U.S. Eliminate the tedious task of researching keywords one at a time with bulk keyword research that supports up to 50 topics at once. Optimize your SEO keyword research workflows. location instantly.

Keywords 52

Keywords Features Research Adwords 52

Webbiquity

AUGUST 31, 2021

Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. And when researching products, millennials trust their own prior experience with the product; free trials and product demos; and real-world user reviews more than other resources.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Lead Liaison

OCTOBER 6, 2016

This is the first post in the series What Questions to Ask in a Marketing Automation Demo. . You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Demos are full of useful information, but do you know what else they are? Request a Demo!

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Lead Liaison 49

Brightedge

JUNE 3, 2020

In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty.

Research 80

Research SEO B2B Long Tail Marketing 80

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

B2B Marketing Directions

AUGUST 21, 2022

Our research found that virtually 100% of buyers want to self-serve all or part of the buying journey, a 13% increase from just last year." It's important to emphasize that the TrustRadius research focused exclusively on the attitudes and behaviors of B2B technology buyers.

Marketing Management 52

Marketing Management Research B2B Vendors 52

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. Researching video marketing data to know where to host your short-form videos (i.e. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

JANUARY 30, 2020

While research says that interactive stickers, such as Quizzes, Polls, or Questions are highly engaging, you might also be thinking about the times you've tapped through an influencer or brand's behind the scenes videos via their Story. Demos and Tutorials. Data Source: Lucid Software.

Research 101

Research Work Management Storytelling Custom Publishing 101

ScanmarQED

FEBRUARY 23, 2021

A mid-sized research agency active in the field of Brand Heath Management was experiencing increased competition from other well-known international research firms. The research agency’s clients were also not satisfied with the way they were being serviced. Check out the demo video of our Market Research Software here.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Analytics 52

Hubspot

FEBRUARY 6, 2020

As a marketer, this information keeps pretty consistent with prior research. Thursday — Choose this day to push interactive email content, like a case study video, product demo, or specs involving your campaign. when I typically open them. Ideally, you can't have one without the other.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Consider how you might incorporate educational videos into your own content strategy in unique ways – for instance, perhaps you include video demos for interested prospects, or how-to tutorials for new users of your product.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

Vendors 62

Vendors Research Top of Funnel Tips 62

Heinz Marketing

NOVEMBER 12, 2019

To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights. If you’d like to learn more, download the full research report here. Key Findings.

Research 83

Research Video Marketing Budget Programs B2B 83

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

SEPTEMBER 1, 2021

Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. In this demo pop-up, once a visitor completes the form fields, they have the ability to choose the time and day of their live demo.

Sales Qualified Leads 236

Sales Qualified Leads Lead Scoring Lead Ranking Leads 236

DiscoverOrg

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Revive demo no-shows. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. See How Sales Intelligence Can Help You Torch Your Sales Quota Request a Demo Today.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Salesforce Marketing Cloud

JANUARY 3, 2024

Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. While designer practices don’t always align with Agile, Loftis and Mattison strongly recommend everyone attends stand-ups, sprint reviews, and sprint demos. Ready for research? This can create miscommunications.

Design 105

Design Validation Lock-In Class 105

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. Trials: Free trials, freemium pricing models, and self-guided demos are useful. One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Biznology

MARCH 3, 2022

Recent research from McKinsey & Company into how sales is done today identifies what they call a “rule of thirds.” Sources for these visuals could be whiteboard sketches, PowerPoint or technical discussion diagrams, even internal demos and presentations recorded with Slack. There’s selling to be done, but is there a video solution?

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Schedule a product demo. In fact, extensive research shows product demonstrations significantly increase same-day sales, long-term purchasing habits, brand franchise sales, and average deal size ( source ).

Pricing 239

Pricing Price Case Study Case Studies 239

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

B2B Digital Marketer

JANUARY 18, 2024

The conversation takes a deep dive into optimizing sales calls and demos. Optimizing Product Demos: Tips for conducting impactful product demos by focusing on how the product addresses specific customer problems, rather than listing features. ” “Your demo, maybe five minutes.

Startups 52

Startups Validation B2B Sales Optimization 52