DemandBase

DECEMBER 2, 2022

The post Advertising Year in Review with BMC Software appeared first on Demandbase. Accelerating into 2022 with best practices, lessons learned and advertising strategies from BMC Software.

Software 40

Software Advertisements Advertising DemandBase 40

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Engagio

SEPTEMBER 29, 2023

One approach to consider is the 4-1-1 methodology: out of every six messages, four should be 100% educational and helpful (or at least entertaining), one can be about your business but not too salesly (perhaps a customer review), and one can be a hard ask, such as a demo offer. appeared first on Demandbase.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

JANUARY 30, 2024

The time series model can predict future sales volume by analyzing past sales data, reviewing market trends and economic indicators, and studying consumer behavior. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. According to a Harvard Business Review Study ( The Surprising Power of Online Experiments ), “tiny changes can have a big impact.”.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DemandBase

FEBRUARY 26, 2019

Rhodette Zuñiga, Manager of Customer Success at Demandbase, helped evangelize the network in NYC. LH: At Demandbase, we’ve taken some steps to grow awareness on gender equality issues as well. The post Women in B2B Network: A Year in Review appeared first on Account-Based Marketing – Demandbase.

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Biznology

JANUARY 13, 2022

Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. Organized by Demandbase. Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on. February 8, all virtual, SMART conference.

Conference 197

Conference B2B Forrester Marketing Management 197

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region. Catch all episodes here.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

InsightSquared

FEBRUARY 6, 2019

In turn, a marketer can review the individual reports as they strive to tightly align with their sales teams goals and plan out programs that support individual objectives. Pipeline Value per Employee. Pipeline per Opportunity Stage Per Employee. Register HERE and use code ABM40M for a 40% discount!

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. What’s more, all previous analyst reviews are now outdated. What’s more, all previous analyst reviews are now outdated.

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. Seek feedback from existing users or review testimonials to gauge the tool’s effectiveness in enhancing data quality. Evaluate the sources and methods used to enrich lead data to ensure reliability.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Engagio

JANUARY 12, 2021

You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. This can be especially valuable to have during a Quarterly Business Review to show precisely how Marketing has touched the account. Match activities to accounts.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

TrustRadius Marketing

OCTOBER 3, 2022

However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing. Second-party intent data is different from top-of-funnel, third-party intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

MAY 10, 2022

“It was evident to me that we needed a better customer reviews program,” said Tonkin. “At At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. Reviews as a gateway to buyer intent.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Monitor customer feedback via all channels, from surveys to social media to review sites. After all, who knows when things will be back to “normal.”.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Only B2B

JULY 14, 2023

According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. A study by Harvard Business Review found that 47% of organizations face challenges related to AI bias. Marketers need to ensure that AI algorithms are unbiased, and that data privacy and security are prioritized.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Outgrow

FEBRUARY 4, 2022

For example, data from review sites is a good example of third-party intent data. Platforms like G2, Source Forge have valuable insights on users who are dropping reviews and prospects who are searching for a product. G2 is a peer-to-peer review site for businesses. Demandbase. How Do You Leverage Intent Data?

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

ClickZ

JULY 3, 2019

Moore pioneered the idea of a business ecosystem in the Harvard Business Review. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. Business ecosystems are nothing new. Back in 1993, James F. ” That was over 25 years ago. Just measuring results across the funnel became a herculean task. The next phase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. So if your budget has been cut, or you simply want to be frugal, review your current martech investments.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

PathFactory

MAY 3, 2022

The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

TrustRadius Marketing

OCTOBER 3, 2022

Most second-party intent data comes from review sites such as TrustRadius, but it’s important to understand the data before choosing where to source it. Trustworthy user reviews are the core of TrustRadius, so most visitors are already aware of their problems and researching solutions. Identify churn.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Scoop.it

SEPTEMBER 14, 2023

Customer reviews and surveys work brilliantly here. You can also use marketing intelligence tools like BrandWatch, Tableau, and Demandbase to gather data on customer preferences and behavior. Gathering customer insights through market intelligence helps you make better business decisions and improve your customer experience.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

DemandBase

APRIL 27, 2020

Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. Make it a point to review cadences with them and talk through what is working and what can be improved. Partner Marketing. Christine Farrier, Sr. How do I ABM?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. The post How to Attract and Engage the Attention of Your B2B Audience appeared first on Account-Based Marketing – Demandbase.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Directive Agency

MAY 20, 2020

You can create audiences in GA (Google Analytics) based on users who have landed on your website from these different platforms, and serve them ads explicitly calling out your ranking in Capterra or how many stars or reviews you have. We would suggest interacting with each review platform to determine the best for ROI.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. As the commercial availability of intent data and AI has exponentially increased in recent years, comprehensive ABM platforms have risen to the challenge, Demandbase’s Jon Miller said. . Here are five key takeaways from the event: 1.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Hubspot

DECEMBER 23, 2022

Review key features and find out which will work best for you. Demandbase. Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. Here are some of the data and insights you can access from Demandbase: Company data. The 19 Best Sales Prospecting Tools. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. For more inspiration, review Alicia Esposito ’s recent post, Community-Driven Content: 3 Ways to Tap Customer Convos.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

TrustRadius Marketing

OCTOBER 3, 2022

Further actionable insights from downstream intent data include reviewing competitor pricing to determine whether it’s transparent and in line with other offerings. . TrustRadius intent data integrates with Salesforce, Linkedin, and Demandbase, and it’s the only second-party intent data source that integrates fully with 6sense.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Heinz Marketing

MARCH 12, 2020

A recent study by Harvard Business Review found when employees liked the cultural, technological, and physical environments of their workplace, they are more likely to stay long term, and those companies out-performed others in average revenue and profit. Organizations committed to improving customer experience invest in their employees.

DemandBase 96

DemandBase B2B Sales Lead Ranking Organic Leads 96