KoMarketing Associates

FEBRUARY 1, 2018

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What are the benefits? “In

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

KoMarketing Associates

NOVEMBER 9, 2017

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. B2B Marketers Find Success with ABM Tactics.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

Martech

AUGUST 9, 2023

Before that, he founded Demandbase and practically invented the ABM technology category. Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. He also writes for Demand Gen Report and ABM In Action.

Account Based Marketing 96

Account Based Marketing ABM DemandBase Marketing Analytics Tools 96

Biznology

JANUARY 13, 2022

Organized by Demandbase. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. February 8, all virtual, SMART conference. April 11-12, Chicago, B2B Online.

Conference 197

Conference B2B Forrester Marketing Management 197

Engagio

JANUARY 14, 2021

In their 2019 World Class Sales Practices Report , CSO Insights notes only 56.9 And despite this 7 percent increase from their previous report in 2017, Sales organizations are struggling to close deals, where half of the deals slated to close don’t. And we’re in good company. So it’s much harder to influence their opinions.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. This year’s report digs further into what separates the best companies from the rest of the pack. What’s in the 2020 report? I hope our 2021 report demonstrates progress in closing this gap. 7 habits of mature ABM teams with high ABM ROI.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Engagio

DECEMBER 2, 2022

This Demand Gen Report Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing. The post Stop The Insanity — Deliver Better Buyer Experiences Or Else appeared first on Demandbase.

DemandBase 62

DemandBase Advertising Benchmark B2B Sales Demand 62

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution. It’s that simple. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. B2B buyers perform heavy amounts of research before contacting a salesperson, which gives them an upper hand in transactions. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Account Based Marketing 110

Account Based Marketing ABM Ideal Customer Profiles Profiling 110

DemandBase

AUGUST 10, 2020

(Some quick ABM adoption data from the 2020 ABM Market Research Study ). The highest-performing companies reported involving more of their Marketing team in the unifying efforts, channels, and tactics. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. So let’s double down. Angel Harley.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The answer: social proof marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 122

Account Based Marketing Marketing Automation Services Marketing Management Vendors 122

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. According to a survey conducted by Demandbase and Wakefield Research, 80 percent of B2B marketers believe that AI will revolutionize marketing over the next five years.

PR 120

PR Public Relations DemandBase Paid Search Agency 120

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Report and dashboard house cleaning and update. Large-scale primary research or long-form content development. Focus on Research for Personal, Relevant Outreach.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Modern B2B

AUGUST 14, 2023

Thinking about what we show our audiences, three big opportunity areas – keyword research, content development and data analysis – come with fresh challenges for people and process. An over-reliance on AI might not just optimise based on keywords out of context, but could also include terms that impact brand reputation.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

KoMarketing Associates

JANUARY 12, 2017

The “Mapping out the Customer Journey: Expectations Versus Reality for the Modern Marketer” report from Boxever has found that 81 percent of marketers use personalization for email marketing. However, just 3 percent of customers describe their emails as “personalized.”. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16

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Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

MARCH 28, 2016

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […].

Advertising ROI 100

Advertising ROI ROI Advertisements Advertising 100

PathFactory

JUNE 29, 2023

Researching external/3rd party/competitive content helps define content strategy. Best practices to implement: Using campaign successes and QBR reporting to identify high-performing content assets with high conversion. Integrating with 6sense or DemandBase to sync analytics across platforms.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

KoMarketing Associates

SEPTEMBER 16, 2020

According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). eMarketer reports that “US B2Bs will spend $8.14 As explained in DemandGen’s special report, “ What’s Working in B2B Advertising? ABM runs on data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Scoop.it

SEPTEMBER 14, 2023

Also, research your industry to see what’s happening at a broader scale. You can get these insights from industry reports and publications. Based on your research, you find that your competitor generates many of its leads through its recipe blog posts. You can analyze your customer database to get this information.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. The information they used was: Real-time intent reports charting which accounts are actively researching topics across the entire web related to Demandbase solutions. No easy task, either of them. Want more stories?

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

DemandBase

NOVEMBER 3, 2019

A recent study ‘2019 ABM Engagement Trend Report, Canam Research’ found that only 12% of marketers are attempting to execute ABM without a tool (that means technology). In contrast, immature ABM’ers were 4 times more likely to report their current stack does not support their ABM strategy well. Not anymore.

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. From CRM, email and social metrics to cleaning and updating customer data along with automating reporting and visualization — nobody should be doing these things manually anymore.

Marketing AI 110

Marketing AI Allocation Top of Funnel Planning 110

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. Marketing teams, on the other hand, have centralized much of their activity and reporting within marketing automation systems (MAS). That must change.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

DemandBase

FEBRUARY 10, 2020

At the end of last year, Demandbase partnered with Demand Metric to bring you the State of the ABM Tech Stack Research Report. This report provides actionable data and research about technology’s role in modern marketing. We found the research so valuable that we wanted to take it out on the road!

Account Based Marketing 64

Account Based Marketing ABM DemandBase Peer-to-peer 64

DemandBase

FEBRUARY 14, 2020

If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work.

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Engagio

NOVEMBER 19, 2020

Talk to any ABM analyst, read any ABM report, or listen to any ABM keynote, and they’ll all give you the same advice for getting started with ABM: The most critical piece in your marketing strategy is selecting the right accounts. Marketing automation reports. An ABM platform like Demandbase. Part 1: Build a Budget. Intent data.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. Great source of research for sales pros looking to get additional information on prospects and relevant news on your clients. Demandbase. See common benefits below. What Users Say. Image Source.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Only 23% contacted a sales representative. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. Whom do they trust?

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

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Buying Cycle Intent Ideal Customer Profiles Planning 98